The Social Ginger

You’ve heard the exciting news—The Social Ginger was awarded a Comcast RISE Grant! ?? As part of this amazing opportunity, Comcast produced a commercial for us, and it’s set to air on their network for the next 6 months. ?? The countdown is on—our commercial launches next week, and we’re eager to see the impact it brings! #ComcastRISE #TheSocialGinger #Grateful #SmallBusinessGrowth

Today was a big day for TSG! We did it, we decided to get Meta Verified. Want to get verified on Facebook and Instagram? It's a paid service. To get the blue checkmark, you'll need to go through a verification process and pay a monthly fee. While there are some perks like increased visibility and additional support, it's important to weigh the costs and benefits to see if it's right for your business. As a marketing agency, we felt the need to give it a go. Here is a link to Meta's verification process: https://lnkd.in/gD4HKJUK #MetaVerified #Meta #Facebook #Instagram #SocialMediaAgency

???? Honoring the courage, commitment, and sacrifices of our veterans this Veterans Day. We extend our deepest gratitude to those who have served, protecting the freedoms that empower us all. Thank you for your service, today and every day. #VeteransDay

The TSG team kicked off the day with an early morning photo shoot at Foster Plumbing & Heating! We caught some team members bright-eyed and bushy-tailed for the camera, while others were still waiting for their coffee to kick in ??. Either way, we had a blast with this incredibly friendly and fun crew! #PhotoShoot #ClientLove #TheSocialGinger #SocialMediaAgency

Safe Harbor Title Company RVA has been a social media client for almost 6 years ?? So, they fit the bill as an OG client big time. It’s been so much fun over the years being part of their journey to growth. Today, our CEO, Shannon Loy had an opportunity to capture this fun image with President, Melissa McPherson at their annual client appreciation event. #SocialMediaAgency #Client #RVA

Today, our team was on set with Clean Slate Virginia, capturing content to educate the public about the upcoming Clean Slate law, set to take effect in 2025. This new legislation is designed to be more inclusive, offering a fresh start to individuals who have demonstrated rehabilitation after a conviction, as well as those who were wrongfully convicted. Are you ready to invest in your marketing efforts? Contact us today at TheSocialGinger.com #SocialMediaMarketing #VideoContentStrategy #MarketingAgency

?? Social media marketing isn't what it used to be. The landscape has shifted—X (formerly Twitter), TikTok, Facebook & Instagram REELS. The rules have changed. ?? ?? Authenticity is key. ?? Content demands are all about VIDEO, and quality now trumps quantity. ????? Cybersecurity threats are rising, and the pressure on small businesses to keep up is higher than ever. ?? But here's the good news: Social media marketing still works! You just need to adapt your strategy. Need help navigating the changes and GROW your business? The Social Ginger helps service-based businesses do just this. Reach out today for a FREE Discovery call ?? TheSocialGinger.com #SocialMediaMarketing #SmallBusinessMarketing #TheSocialGinger

Ready to take your content to the next level? Tune in to hear our CEO, Shannon Loy, discuss the benefits of video. #VideoContent #VideoStrategy #SocialMediaStrategy #TheSocialGinger

?? How much should you invest in social media marketing? Well, the short is: it depends! We know, we know, not the earth-shattering revelation you were hoping for. But here’s the thing—there’s no “one-size-fits-all” magic number for your budget. It all comes down to your business, your audience, and your goals. Here are a few things to chew on: If your target audience lives and breathes social media, then that's probably where your money should go. It’s also worth keeping an eye on industry trends—what are the competitors in your field doing with their budgets? And don’t forget to align your spend with your marketing objectives—whether you’re trying to boost brand awareness, reel in leads, or drive more traffic, each goal may require a different investment. Finally, take a hard look at your available resources. How big is your budget, and do you have a team ready to make the most of it? Now, some experts suggest businesses invest anywhere between 20% and 40% of their marketing budget into social media. But hey, that’s just a ballpark figure to get you started! The real secret sauce is in monitoring what’s working and tweaking your strategy as you go. So, what’s been your experience with social media marketing? Drop your thoughts in the comments! ?? #SocialMedia #Marketing #BudgetTalk #BusinessGrowth #DigitalMarketing

Join us at the Hopewell/Prince George Chamber event on September 25th (12-1:30 PM) as our CEO/Founder, Shannon Loy, shares insights on harnessing the power of social media for your business. This event is open to the public (with limited seating) and perfect for business owners looking to gain a competitive edge. Register today at https://lnkd.in/e6Yyxbiv #SocialMediaMarketing #MarketingEvent #HPGChamber