The Social Ginger

This week was extra special. ?? We had the opportunity to spend time with two amazing clients, and it reminded us why we love what we do. Yesterday, our team was on-site with Brooks & Baez Law Firm for a video shoot. Their team was all in, ready to do whatever it took to create engaging content for their firm. We love seeing business owners embrace the power of storytelling and get excited about showcasing their brand. Then today, we had a visit that truly meant the world to us. Tim Ricci, MBA, President of American Way Marketing, LLC, traveled all the way from Elkhart, IN, to Richmond just to say hi. That simple gesture was such a powerful reminder of the relationships we build through this work. As a business that’s been growing for 10 years, we know firsthand how much heart goes into building something. We also know how challenging it can be. That’s why we feel so lucky to collaborate with passionate leaders, create content that tells their stories, and help their businesses grow through marketing. To all of our clients at The Social Ginger—thank you for trusting us. Your drive and vision inspire us every day. ??

For the past three years, Dr. Matthew Bridges, MD, Facial Plastic Surgeon, and his team have trusted The Social Ginger to elevate their online presence. With a boutique approach to facial rejuvenation, they needed a social media strategy that matched their expertise and personalized care. That’s where we came in! Through consistent content on Facebook, Instagram, and YouTube, plus a strategic video marketing plan, we’ve helped them connect with more patients—and the results speak for themselves! Hear from Dr. Matt Bridges, Master Aesthetician Franki Lambiotte, and Practice Manager Joan Moore as they share their experience working with us. Thinking about leveling up your social media and video strategy? Let’s talk! ?? [email protected] ?? www.thesocialginger.com #SocialMediaStrategy #SocialMediaAgency #VideoContent #ClientTestimonial

Black History Month is a time to honor, reflect, and celebrate. ?? At The Social Ginger, we stand behind EVERY American and believe our differences are what make our country great. Diversity isn’t just something to acknowledge—it’s something to embrace, learn from, and uplift. This month, we recognize the Black leaders, changemakers, and visionaries who have shaped history and continue to inspire progress. Their contributions in science, art, business, and activism have left a lasting impact on our world. But Black history isn’t just about the past—it’s about the present and the future. Let’s take this time to listen, learn, and amplify Black voices, not just in February, but all year long. #BlackHistoryMonth #TheSocialGinger #DiversityMatters #DEIMatters

We know that keeping up with all the latest social media changes can be a bit of a whirlwind, so we're here to break down some recent Meta updates in a way that's fun, friendly, and easy to understand. 1. Content Moderation Gets a Makeover Meta is loosening its rules around what you can post, giving you more freedom to let your brand's personality shine! ?? Think of it as your chance to really connect with your audience and show them what you're all about. But remember, with great freedom comes great responsibility! Always keep your content accurate and truthful. 2. Understanding Your Audience Just Got Easier Meta is always tweaking how advertisers can use data, and that's actually good news for you! It means they're working to make sure your ads are reaching the right people, not just any people. Think of it like this: instead of throwing darts blindfolded, you're getting a clearer picture of your target ??. We'll keep you updated on the specifics, but for now, just know that Meta's got your back when it comes to reaching your ideal customers. ?? 3. WhatsApp Joins the Party ?? Say goodbye to juggling multiple platforms! Meta is making it easier to manage your Facebook, Instagram, AND WhatsApp all in one place. ?? This means less time clicking around and more time focusing on what you do best - running your amazing business! PLUS! ?? Super Important Security Stuff (Because we care about you!) Okay, maybe "stuff" isn't the most technical term, but seriously, this is important: ?? Two-Factor Authentication (2FA) is Your New BFF: Think of 2FA as the extra lock on your front door. It adds an extra layer of security to your social media accounts, making it way harder for those pesky hackers to break in. Set it up on ALL your profiles! ?? ?? Two Admins are Better Than One ??: Always have at least two admins on your Meta Business Manager. This way, if one person is unavailable, you'll avoid any "OMG I'm locked out!" situations. ??♀???♂? So, what's the takeaway? Meta's changing, but that's not a bad thing! Stay informed, be creative, and keep those accounts secure. And remember, The Social Ginger is always here to help you navigate the ever-changing world of social media. Reach out anytime! ?? #MetaUpdates #SocialMediaMarketing #SmallBusinessTips #SocialMediaSecurity #TheSocialGinger

Have you noticed these two Instagram updates? 1?? Reels can now be up to 3 minutes long. This is an increase from the prior 90 seconds in length. 2?? If you take a peek at the IG feed on your mobile device, it's now showing the posts in a 4:5 ratio rather than a 1:1 ratio. ?? Takeaways... The additional flexibility on the video length is GREAT! But, we still recommend keeping things short. It's just tough to keep an audience captive that long. Also, about that feed! 4:5 ratio is now becoming the new "standard" graphic size for all platforms. If you are creating graphics, simply switch from square to 4:5 and you will be good to go. #Instagram #SocialMediaManagement #SocialMediaAgeny #TheSocialGinger

?? Breaking News: Google LOVES Social Media Video Content! And we’ve got the proof. ?? Here’s the skinny on how Google handles your social media content: Quality is key, and video content reigns supreme. The better the quality of your content, the greater your chances of standing out. Engagement also plays a significant role, as likes, comments, and shares signal to Google that your content is relevant and worth noticing. Additionally, Google crawls social media platforms to index relevant posts, meaning your content can appear directly in search results. ?? Quick Note: Social signals are cool, but they’re not as powerful as website content, backlinks, or user experience when it comes to rankings. Our takeaway? ?? Focus on quality over quantity. ?? Video is your secret weapon for visibility. ?? Social media should complement your marketing strategy, not replace it. So, what’s your next move? Lights, camera, content! #GoogleSearch #VideoContent #SocialMediaMarketing

Wow, what a decade! ?? Looking back on the journey with The Social Ginger, it's incredible to see how much the social media landscape has transformed. Back in 2015, Facebook reigned supreme, Twitter was buzzing, and Instagram was just starting to gain traction. Remember the rise of live video with Periscope and Facebook Live? Influencer marketing was still emerging, and the focus was largely on building a strong brand presence. Then came TikTok in 2019, shaking things up with its short-form video format. The platform exploded, and suddenly, every brand was trying to figure out how to create engaging Reels and Shorts. Throughout these 10 years, we've witnessed the importance of video content skyrocket, the rise of AI-powered features, and the ever-changing algorithms that constantly keep us on our toes. One thing remains constant: the need for authenticity and genuine connection with your audience. Here's to the next decade of innovation and exciting developments in the world of social media! #SocialMediaEvolution #10YearsOfSocialMedia #DigitalMarketing #TheSocialGinger #SocialMediaAgency

Discover why Melissa McPherson, President of Safe Harbor Title Company RVA, has trusted The Social Ginger since 2019 for their social media marketing and video needs. Hear how we've helped her business grow its online presence and achieve remarkable success for her company. Interested in learning how we can help your business grow with social media marketing and customized video content? ?? Check us out at https://lnkd.in/g5smf9F #SocialMediaAgency #SocialMediaMarketing #SmallBusinessMarketing #TheSocialGinger

Feeling Dizzy from Social Media Overload? ???? Let’s be honest—keeping up with social media can feel like spinning in circles. The constant algorithm changes, new trends, emerging platforms, and endless updates make it a full-time job just to stay informed. Here are just a few things you’re expected to juggle as a small business owner: ?? Algorithms: What works today might not work tomorrow. ?? Content Types: Short-form video? Long captions? What’s trending this week? ?? Tools: Scheduling, analytics, ads, hashtags—it’s a lot to handle. ?? Timing: When’s the best time to post? (Spoiler: It depends.) ?? Creativity: Consistently coming up with ideas that grab attention. It’s no wonder so many small business owners feel overwhelmed. But here’s the thing: You don’t have to do it all. Focus on what works for your business and audience. Start small, test what resonates, and grow from there. ?? Pro Tip: Choose one or two platforms that align with your goals and double down on them. Consistency beats trying to be everywhere all at once. Social media doesn’t have to leave you feeling dizzy. Need help? Let’s navigate the chaos together. Book a Discovery call with us today at TheSocialGinger.com #SocialMediaOverload #SmallBusinessTips #DigitalMarketingHelp #SocialMediaManagement #TheSocialGinger

?? TikTok Ban: What Does This Mean for You? ?? The fate of TikTok is now in the hands of the Supreme Court, and its future in the U.S. hangs in the balance. The deadline is just a week away, January 19th. ?? Here’s the situation: 1?? The Issue: TikTok must separate from its China-based parent company, ByteDance, or face a U.S. ban. 2?? What a Ban Could Look Like: - App stores like Google and Apple would remove TikTok, stopping new downloads. - Current users could keep using it, but without updates 3?? Is It the End? Even if banned, ByteDance could sell TikTok to a non-Chinese owner, potentially bringing it back to the U.S. This raises big questions for all of us: - What would this mean for small businesses and creators who depend on TikTok? - How do you feel about losing a platform that’s revolutionized social media? We want to hear from you: How would a TikTok ban impact you, and do you think this is the right move? #TikTokBan #SocialMedia #DataPrivacy #SmallBusinessMarketing #ContentCreators