The Shade Room

?? Big news, Roommates! ?? The Shade Room is proud to announce that our TSR Investigates x Bad Boys 4 collab has been named a finalist for Best Creative at the 2024 Digiday Awards! ?? This past spring, we partnered with the Universal McCann team and Sony Pictures Entertainment (Jonathan Gist and Alex Andujar, M.A.) to drop a special edition TSR Investigates video that gave y’all the ultimate blend of movie magic and real-life drama, TSR style! ?? This campaign amassed over 11 million video views, 1.15 million engagements and 11.25 million impressions by taking the film’s heat and seamlessly integrating it into our signature news format, delivering a story that hit different and got the people talking. Shoutout to Kieran Ramsey, Michael Jones, Justin Carter, Taylor Dynese Bickham, and Creative X Entertainment (Alecco Hakim, Roy Arwas and Daniel A. Zevallos) for putting their foot into this! See the full list of finalists here:?https://lnkd.in/ehHpd5hZ

What started as an entertainment news site, The Shade Room has turned into a platform that now reports on political coverage with an importance on reliability and credibility within the community. CEO and Founder of The Shade Room, Angelica Nwandu, joins Good Morning America to talk about the growth of the platform and expansion of our political reporting.

This year, The Shade Room celebrates over 10 years of being a cultural force in the Black Community through news, entertainment, beauty, fashion, music, investigative journalism and, now, politics. Political coverage is not entirely new to the Shade Room. It is has long been offered and aggregated through the brand’s #TSRPolitics vertical, which includes more than 8,000 posts and offers a snapshot of the topics that have resonated most with followers: social justice issues, anti abortion legislation, a potential TikTok ban, the Supreme Court’s ruling on presidential immunity. “I have an interest in wanting to elevate the platform. If you’re coming here every day, you’ve got to get some type of news,” Angie said. “I don’t want to completely walk away from everything [followers] love about the Shade Room, but I want to elevate it slowly.” The Shade Room and its Founder & CEO, Angelica Nwandu, aims to revitalize its political coverage where the Roommates have a voice in the conversation while shifting how people view the platform because we take our responsibility in how we positively impact the culture seriously. In fact, Angie hired a consulting firm to assist the TSR reporters with positioning and the selection process for the platform’s political news coverage and strategy. “I invested in that, because I may not see from my lens why this is wrong, but let me get people who do this to come in and show us how to change our political reporting so that we aren’t seen as a right-wing site,” Angie said. “I’m not trying to be seen as a left-wing site, [either].” Check out this feature on The Washington Post about how TSR plans to continue to expand in the political space!

"Being fearless doesn’t mean you are not afraid. It means you push forward even if you’re terrified." Angelica Nwandu, Founder and CEO of The Shade Room, shared a powerful testimony of hope and evolution at the?She?Runs It?"Fearless Voices" speaker series in?Cannes. Her journey of trusting in God through unfathomable circumstances and leaning into hope for a better future profoundly resonates with us all. At Cannes, Angelica joined other Fearless Voices, hosted by IPG Mediabrands?and sponsored by?Warner Bros. Discovery, to share stories that inspire and uplift. - Sheereen Miller-Russell, EVP Client Partnerships and Inclusive Solutions, Warner Bros. Discovery - Lynn Branigan, President & CEO, She Runs It - Dana Bhargava, Head of Media Excellence, J&J - Megan Clarken, CEO, Criteo - Brie Garcia, Co-host of The Nikki and Brie Show, TV Personality, NYT Bestselling Author, WWE Hall of Famer - Geraldine White, Chief Diversity Officer, Publicis Groupe US Join us in celebrating all the fearless voices who inspire us every day. #SheRunsIt #FearlessVoices #Cannes2024 #GenderEquality #WomenInLeadership #IPGMediabrands #WarnerBrosDiscovery #TSRWeOutside

?? Job Alert: The Shade Room in LA is seeking a Producer for TSR Studios! This full-time position involves developing, producing, shooting, and editing video content for digital and social media platforms. Learn more here: