The RevOps Collective

Businesses everywhere be like → "we need to continue to grow and scale faster, but we need to be profitable while we do this, so we're cutting budgets, And while we're cutting budgets, our performance expectations for you and your team are actually going up, so yea, you need to accomplish more with less. Sounds good right?" ?? And this shift in mindset is one big reason why Revenue Operations has become such a crucial discipline. ?? At the same time, Revenue Orchestration Platforms (like Salesloft) have emerged as a new category, meant to unify workflows across the customer journey so you can actually do more with less. And we are getting a few experts like Rosalyn Santa Elena Tana McDermott and Ashley Moralez, MS together to unpack what the rapid evolution of RevOps and the rise of Revenue Orchestration platforms means for you. Join this session to: ?? Get tangible case studies from RevOps pros on aligning people, process, and technology to drive revenue efficiency ?? Discover how Revenue Orchestration Platforms create unified buyer experiences and improve go-to-market team collaboration ???? Hear strategies to build a strong RevOps function and thrive in the age of revenue orchestration Register now and discover how revenue orchestration is a RevOps game changer ?? Reg link in first comment below ?? #revops #revenueoperations #salesops #salesoperations #sops #mops #marketingops #marketingoperations #csops #cxops #gtmops #alltheops

?? Not all leads are created equally... ?? It always surprises me when I hear organizations do not have robust lead scoring in place Businesses spend so much effort, time, resources, money, to generate: ? brand awareness ? interest in the offering ? traffic to the website ? thought leadership ? amazing content ? captivating events Why would you not treat those inbounds like ??? With very early inbound marketing, the focus is to just get enough leads in the funnel. But once there is a healthy inbound funnel, you have to prioritize because not all leads are not created equally! ?? Some will not be a good fit for the product ?? Some will not be ready to purchase ?? Some may just be looking to learn more So how do you prioritize? How do you respond to them appropriately? How do you determine which ones are most likely to convert? ?? Lead Scoring! ?? Key benefits of lead scoring include: ? Lead prioritization and ranking ? Better context and data ? Sales efficiency ? Stronger funnel ? Better alignment and handoffs between marketing and sales ? Higher quality conversations ? Customization of sales efforts ? More effective, focused marketing campaigns ? Improved, targeted, sales messaging ?? Lead scoring helps to prioritize prospects that are ICP, actively engaged, and have the highest likelihood of purchasing near term ?? Do you have a robust lead scoring model in place? If not, what's holding you back? #revops #marketing

?? The winners of the Sales Innovator category are... Leslie Venetz? Kristin Whalen? Justin Dorfman Rosalyn Santa Elena We’re excited to celebrate these four sales professionals reshaping revenue growth with personalized strategies. Check out the winners here: https://lnkd.in/gz5a9NNM #sales #innovation #buyersignals #womeninsales #revenue #growth

? The problem with data is not that we need more of it ? The real problem with data is... We don't have a data strategy to share - the right data... to the right people... at the right time... and make that data actionable... Which is why you need a data strategy with - ?? a data dictionary ?? clear data policy ?? strong data management ?? ongoing data governance And most importantly - what you are going to do with the data Next. Best. Action. ????♀? As an example, how many times have you struggled with good contact data for your revenue team? But what is "good contact data"? ? Having the right names, titles, phones numbers, email addresses... ? For the right people. At the right time. Having a data strategy around contact data helps you - ? identify the right data for the right contacts ? understand how you are going to leverage the contact data ? put plays into action to use the data to reach the right people ? manage, update, govern the data ongoing THEN - you can bring in the right tools like FullEnrich to manage all of your data enrichment providers and serve up the right data to the right people Strategy first. Process second. Technology next. ????♀? Do you have a data strategy? ????♀? How are you leveraging strategy + process + tech to enable your business? #revops #data

?? Here are all the top LinkedIn posts on revenue operations from 11/8 - 11/14. Janis Zech - revops maturity model - https://lnkd.in/g9urfRE6 Rosalyn Santa Elena - how revops can support marketing - https://lnkd.in/gWdVKV3Q -- ?? Did we miss a post? Let us know in the comments to make sure others don't miss it either ?? Was this helpful? Make sure to follow the Matik page to continue seeing these weekly roundups! -- What is Matik? Matik automates the personalization of content, including data-driven elements like tables, charts, and insights. Compatible with Google Slides, Microsoft PowerPoint, Google Docs, Microsoft Word and emails. See it in action: https://lnkd.in/gmWedmqb #revenueoperations #revops

?? What is the best way to become an expert in your field? ? ?? My best advice? ? ? Put in the work. Plain and simple. ? Roll up your sleeves, dive in, work in the trenches ? Learn your profession inside and out, up and down, sideways, vertically, horizontally ? Be intentional ? Be patient ? Always be learning ? Engage in community ? Take on projects (even for free) to gain experience ? Attend webinars, events, classes ? Seek a mentor or hire a professional coach. Someone who has been where you want to go. Especially in RevOps or GTM Operations - ? ???? The profession is so broad, so deep, and so critical - ? ?? Becoming an expert doesn't happen overnight ? ? And if anyone tells you that it does, they are lying to you Before I even started touching operations, I spent years in credit, accounts receivable, finance, quote to cash, and even product marketing - ? Then when I became a leader in an Ops capacity - ? ???? 3 years as a Manager ???? 4 years as a Sr. Manager ???? 7 years as a Director ???? 2 years as a Sr. Director ???? Then the last 8 years as an Executive/ VP ? Put in the work. Become a true expert. It will make all the difference. #revops #career

? MarketingOps does not just manage the marketing automation tool ? What does RevOps do to support Marketing? ?? I've shared some of this before, but wanted to share again - RevOps supports Marketing in many key areas, such as - ?? Marketing strategy (customer acquisition, segmentation, messaging, touch governance, etc.) ???? Key advisor, right-hand to CMO/Head of Marketing ?? Pipeline generation ?? End-to-end #Lead flow optimization (enrichment, scoring, routing, handoffs) ?? Campaigns & programs (design, implementation, tracking, support, measurement, ROI, etc.) for all strategies, such as digital, direct, social, content, email, etc. ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? Nurture flows & campaigns? ?? Agency mgmt ?? Marketing budget mgmt ?? Data enrichment/ governance/ compliance ?? Processes & policy ?? Systems & tools (marketing automation, CRM, #ABM, #data enrichment, attribution, intent/ predictive, BI, sales engagement, etc.) ?? Reporting & analytics (metrics/dashboards/insights) ?? Enablement, training, communication ?? Event support ?? Cross-functional representation & project mgmt And much more... What am I missing? #marketingops #revops #marketing

?? If you know, you know... Happy Thursday to all of my RevOps peeps cranking through the day-to-day and making an impact on the business! #revops #data

One of the easiest things you can do to improve business outcomes... ?? Transparency … Transparency in - ??? strategy ??? goals ??? performance ??? insights ??? data ??? reporting ??? processes ??? policies ??? systems ??? communication ??? expectations ??? challenges ??? issues ??? achievements ??? celebrations ??? what’s working ??? what’s not working And most importantly, transparency with people ?? Transparency allows visibility, accountability, integrity, collaboration and more… Which leads to better outcomes… In business and in life - ????♀? Transparency is a superpower that RevOps brings as a value to the business ???? Transparency is a “must have” that good leadership brings as a value to the organization ?? Transparency is a fundamental element that individuals bring as a value to relationships ????♀? How are you leveraging transparency? #revops