Heartland Industries

Amazon launching a carbon credit platform is a huge deal. Another interesting note is that 30% of emissions stem from deforestation. I was not expecting that at all. That is a stunningly high number. One might ask, why not just stop cutting down trees? Well, it's not that simple. The entire world relies on wood, and breaking down the biggest markets: 1 - Construction Industry 2 - Furniture Manufacturing 3 - Pulp and Paper Industry 4 - Packaging Sector 5 - Energy and Biomass Market All of these businesses are a necessity to modern life. You cannot just stop. How do we change? Well, it starts by evaluating what feedstocks work here. In construction, think OSB or 2x4. Furniture, think the structures of everything. We would need a new material that not only performs as well, but is cheap. What if farm products could solve this problem? While cutting costs. Hemp fiber is unique in that it can be grown locally with little water. It is high-performance and very inexpensive. If we solve the demand for forestry, we solve the forestry problem. Robby Dameron II John Ely Eric Austermann Carson Morell #forestry #nature #hemp #michigan #detroit

Innovation is tightening across the world of #sustainability. In 2024 manufacturing companies saw a major compression of profit. Priorities are shifting. Manufacturing, chemicals, and Ag, it does not matter. New materials companies need to showcase more than carbon reduction. The focus must shift to process optimization, waste reduction, and cost. We might hate to hear it, but it's a reality check. Our industry has operated too long in the realm of "it's better, they'll switch". They won't. The product needs to BE better. Performance, cost, scalability. It has never been harder to introduce new materials to enterprises. At Heartland Industries we believe that sustainability is a fancy word for efficiency. If you can reduce energy or material requirements to make the same thing. That is sustainable. If you can localize raw materials, even better. The conversation for sustainability software is no different. People want outcomes. They're tired of spending without results. To get results, we need the value chain to be involved. The time-old tale of "we calculate CO2 emissions off spending" eliminates the value of understanding how to get better. How do you improve your efficiency if you're that hands-off? Get deeper. 2025 for the Heartland and the Carbon Report team is going to be focused on our core principles. Innovation, Education, and #Collaboration. To show cost savings and results in sustainability requires collaboration. Our Carbon Report team will work with every enterprise software provider to help reduce their costs and provide a better customer journey. Period. There are already a few groups finishing integrations ?? Wait for more!! Our Heartland team will empower any sustainable material partner. If your material costs more today, we can help reduce costs by integrating. Happy to talk. Let's lock in 2025. #detroit #michigan #usa #chemicals #plastic #manufacturing #hemp #nature John Ely Robby Dameron II Carson Morell

Discover the path to a sustainable automotive future! Join The ITB Group’s Sustainable Vehicle Production Conference on February 26-27 where materials, processing, engineering, design, recycling (including EV batteries), and manufacturing developments take center stage. Secure your seat to connect with industry leaders, exchange ideas, and inspire innovation. Don’t miss this opportunity to drive change—register today: https://lnkd.in/gim5AAcY Program Agenda: https://lnkd.in/gF8WbvSg Participating companies include Toyota North America, Hyundai Motor America, Rivian, General Motors, Covestro, Arkema, Borealis, Dow, OzoneBio, BASF, American Chemistry Council, Carbon Rivers, Inc., Shawmut Corporation, Nucor Corporation, OPmobility, UBQ Materials, Kautex Textron, Magna International, P2 Packaging, Cyclic Materials, granulum, Norsk Hydro, PADNOS, Oakridge National Lab, Automotive Recyclers of Canada, Cirba Solutions, Yanfeng, Prisma Renewable Composites, ReSolved Technologies, Heartland Industries, Eastman, Lear Corporation, Brose Group, Owens Corning Composites, Continental #sustainability #automotive #ITBgroup #conferneces #networking #innovation