Real Chemistry

A new frontier in medicine is here. AI is transforming healthcare with tools that detect disease earlier, tailor treatments to the individual, and unlock insights hidden in complex medical data.

More than 40% of U.S. adults have obesity but only 4.8% of Americans with an obesity diagnosis have taken a GLP-1 therapy in the past 12 months. And these rates vary widely by demographic group. Check out this report using data from IRIS – our market intelligence platform – to learn the roles age, income, ethnicity, sex, and geographic location play in GLP-1 access and usage. Our IRIS experts have the data and insights business leaders need to act today and plan for what’s around the corner: https://bit.ly/3AuRd4F Interested in more GLP-1 data and analysis? Check out our feature in Newsweek: https://bit.ly/40MllmO?

Our own Jennifer Gottlieb has been named to PRWeek’s Health Influencer 30 list for the fourth year running! ? This recognition speaks to Jenn’s visionary leadership, her unwavering dedication to clients, and the relentless commitment of our entire communications team to transforming healthcare. ? Thank you, Jenn, for setting new standards, making a real difference for our clients, and playing an important role in so many of the most impactful therapeutic advancements for patients. https://bit.ly/4etucww #PRWeekHealthInfluencer30

Dr. Bayo C. doesn’t just talk about making healthcare accessible, she lives it. A founder, a physician, and a force for change, she’s on a mission to break down barriers in health. On Get Real with the Chairman, she joins Jim Weiss to dive into the fight for DEI in healthcare and what it takes to dismantle the disparities standing in the way. This isn’t just a conversation. It’s a call to action. https://bit.ly/3UMaKEs

Can AI do the job of a creative? No. Can AI make our work better, not create more of the same? Absolutely.

This year's HLTH conference was more than just a gathering, it was where bold ideas met transformative discussions on the evolving roles of AI and GLP-1s in healthcare, the reimagining of women's health, and the concept of health span versus life span. Jennifer Signorini, our Managing Director of Digital Health and Corporate & Product Comms recaps #HLTHUSA: https://bit.ly/4fkiaXa

In today's dynamic landscape, establishing best practices for in-house communications teams is crucial. Here are four key strategies: ?? Strategic Partnerships: Ensure your agency partner offers insightful, strategic guidance that's well integrated with your operations. ?? Enhance In-House Capabilities: Leverage agency support to complement existing strengths, especially during transitions or scaling. ?? Build Trust: Foster open, transparent dialogues with your agency to align on goals and expectations. ?? Be Adaptable: Embrace new tools and strategies to stay agile and forward-thinking.

It’s always a privilege to hear from Mary Stutts, MHA, CEO of the Healthcare Businesswomen’s Association and RC alum! Yesterday, she visited our Chicago team to share insights on her remarkable journey into healthcare leadership, tangible actions women can take to accelerate their careers, plus how men can serve as champions for gender equity in our industry. Thank you Mary for sharing your perspective and for the transformative work the HBA is doing to empower women and advance the business of healthcare.

As we gear up for #HLTHUSA, Daniel Carter shares 3 pivotal questions set to dominate discussions: ?? How is AI transforming healthcare? From smart assistants to generative AI for new drug discovery, the impact of AI in improving healthcare is undeniable. ?? Where can technology make healthcare more accessible and user-friendly? While innovation continues, there's still room for growth in addressing care delivery inequities. ?? How significant is the impact of GLP-1 medications? These drugs are reshaping the healthcare landscape, sparking crucial conversations about access, affordability, and cardiometabolic care.

We are continuing the expansion of our European presence with the opening of our third UK-based office in Edinburgh, Scotland!? Joining our vibrant offices in London and Manchester, this new hub will be pivotal in developing the next generation of experts in medical communications. Our Edinburgh space is more than just a location, it's a commitment to nurturing and mentoring emerging talent in the perfect environment.? We're ready to strengthen our connection with Scotland's growing life sciences sector and begin another exciting chapter in our European journey. #LifeAtRealChem