Real Chemistry

The way we consume media is changing. Yes, again. TikTok isn’t just another platform. It’s redefining how brands show up, how they tell stories, build trust, and earn attention. The best way forward isn’t chasing trends. It’s understanding the shift. Our in-house social expert, Alyson Hagert breaks it down.

Greta Rybicki believes work should feel good because when people feel good, they do their best work. That’s how clients become?true partners. How strategy turns into seamless experiences. How one smart decision ripples outward, touching patients, providers, and beyond. It’s the kind of impact that makes anything feel possible. #LifeatRealChem

In a world where cancer touches so many, genuine conversations about research and hope are invaluable. In the latest episode of the Get Real with Jim Weiss podcast, Alicia Zhou, CEO of the Cancer Research Institute (CRI) shares insights that go beyond the surface, offering a perspective that resonates deeply. Listen here: https://bit.ly/41VPdfe

We build. We create. We solve. We innovate. And sometimes, We Win. ? ? Being named Outstanding Healthcare Agency by PRWeek is an honor, but the real reward is seeing our work make an impact. Great ideas aren’t just about recognition. They’re about results. They connect, inspire, and move people forward. ? ? To our team, our clients, and our partners: thank you for trusting us to think bigger, push further, and make it happen. Let’s keep going. https://bit.ly/3DJ7d4A #PRWeekAwardsUS

Conversations that matter. Impact that lasts. At #RealChemSXSW, we tackled the big questions shaping healthcare’s future. Thank you to our clients, speakers, and attendees for driving the dialogue and making change happen. Let’s keep building.?

We don’t do it for the awards. We do it for the work, the kind that moves people, shapes industries, and changes lives. But none of it happens without our people. Their talent, dedication, and curiosity made this honor possible. Being named one of the top 50 agencies in the UK by PRovoke Media is a testament to them. To our team, our clients, and everyone who believes in the power of bold ideas, thank you. The best work is still ahead. https://bit.ly/41Gw2Wy #LifeAtRealChem

The best ideas don’t happen in isolation. They spark in conversation with sharp minds and big questions. At #RealChemSXSW, we’re bringing together the thinkers, the challengers, the doers. AI, culture, equity, innovation—what’s shaping healthcare next, all in one place. If you’re attending #SXSW this week, join us: https://bit.ly/4bkRtB0

The way we consume media has changed forever. Pharma brands that once relied on a few familiar channels now face a maze of platforms, audiences, and expectations. The message is clear. Adapt or disappear. Success is not about being everywhere. It is about being in the right place, with the right story, at the right time. That means knowing your audience better than they know themselves. It means choosing clarity over complexity. Trust over noise. Marcos Mendell breaks it down in six simple steps.

Big ideas start with big conversations. At #RealChemSXSW, we’re bringing together the brightest minds in healthcare to explore what’s next: AI, pop culture, equity, and innovation. The forces shaping the future of health, all in one place. Clear insights. Bold thinking. Real impact. Join us in Austin: https://bit.ly/4bkRtB0

Breakthroughs don’t change lives on their own. For years, Avant Healthcare has been a leader in medical communications helping biopharma translate complex science into real-world impact.?? ? We’ve taken the next step in our evolution: Avant Healthcare is now Real Chemistry Medical Communications.?? ? This change goes beyond a new name, it's a stronger commitment to innovation, scale, and scientific excellence. We're advancing AI-powered publication tools for faster scientific dissemination, biotech solutions to navigate complexity, and precision medicine expertise to transform targeted therapies into timely care.? ? Science moves fast. Suzanne Jacobs, Group President of Medical Communications, shares how we make sure its impact keeps up.??