Real Chemistry

The way we consume media has changed forever. Pharma brands that once relied on a few familiar channels now face a maze of platforms, audiences, and expectations. The message is clear. Adapt or disappear. Success is not about being everywhere. It is about being in the right place, with the right story, at the right time. That means knowing your audience better than they know themselves. It means choosing clarity over complexity. Trust over noise. Marcos Mendell breaks it down in six simple steps.

Big ideas start with big conversations. At #RealChemSXSW, we’re bringing together the brightest minds in healthcare to explore what’s next: AI, pop culture, equity, and innovation. The forces shaping the future of health, all in one place. Clear insights. Bold thinking. Real impact. Join us in Austin: https://bit.ly/4bkRtB0

Breakthroughs don’t change lives on their own. For years, Avant Healthcare has been a leader in medical communications helping biopharma translate complex science into real-world impact.?? ? We’ve taken the next step in our evolution: Avant Healthcare is now Real Chemistry Medical Communications.?? ? This change goes beyond a new name, it's a stronger commitment to innovation, scale, and scientific excellence. We're advancing AI-powered publication tools for faster scientific dissemination, biotech solutions to navigate complexity, and precision medicine expertise to transform targeted therapies into timely care.? ? Science moves fast. Suzanne Jacobs, Group President of Medical Communications, shares how we make sure its impact keeps up.??

Real change begins with the right conversation. At SXSW, we bring together the sharpest minds in healthcare to tackle the questions that matter. From AI and pop culture to equity and innovation, we’ll explore the forces reshaping the future of health. It’s not just about what’s next, it’s about what’s needed. Join us in Austin for bold ideas, fresh thinking, and the kind of discussions that don’t just follow trends, but set them. https://bit.ly/4hRru6U #RealChemSXSW

We’re adding two powerhouses to our leadership team because staying ahead means bringing in the best.? ? Jeff Lupinacci brings deep financial expertise to help us grow in strategic, innovative ways. Julia A. Gaebler has dedicated her career to making sure life-changing therapies reach the people who need them most. Together, they’ll help us push further, think bigger, and do better for our clients, for our people, and for our industry.??? ? Welcome to #LifeAtRealChem, Jeff and Julia!? https://bit.ly/4gOZFuo

Mary Faith James finds answers in places others don’t think to look. Sees patterns before they emerge. Turns data into direction. ? Clear. Precise. Always focused on what matters. Mary doesn’t overcomplicate, she simplifies. She doesn’t just analyze, she anticipates. ? If you’ve worked with her, you get it. There's something about Mary. https://bit.ly/40OjpIN #MMM40Under40

Great ideas don’t happen in isolation. They happen when people come together, bringing different perspectives, skills, and experiences to the table. That’s what Danny Bellet, and our Skunkworks team are all about. It’s where innovation comes to life, using AI to turn complex challenges into simple, human solutions. We bring together sharp minds, bold ideas, and the right technology, not to follow trends, but to set them. Because the best innovations don’t just work. They feel effortless.

Social media isn’t just shaping culture. It’s saving lives. A story told, a post shared, a moment of truth, and suddenly, someone books their first cancer screening earlier than they would have. Because they saw someone else do it. Because it felt real. On #WorldCancerDay, we're reminded of a simple truth: the right words, in the right place, at the right time, can change everything. https://bit.ly/3Q4W2FR

Healthcare advertising doesn’t have to be forgettable. For years, pharma played it safe. Work that checks a box but doesn’t leave a mark. But something’s changing. More brands are breaking the mold, proving that pharma marketing can be bold, emotional, even award-winning. As 21GRAMS' Global CCO Tom Richards puts it: “Campaigns in healthcare should not be disposable. They must change perceptions, be effective, and leave a legacy.” We’re here for the brands willing to push further. To stand for something bigger. To make work that matters. Let’s keep raising the standard.

You’ll never guess who we had headline our?New York holiday party this year. ? It’s the best?band you’ve never heard of, comprised completely of our colleagues. From being rockstars in their roles to rocking out on stage, our people gave #LifeatRealChem a whole new sound. -- Band Members: ?? Shankar Narayanan, CEO & Drummer ?? Maurice Parks, IT & Guitarist ?? Rachel Saef, Integrated Comms & Vocals ?? Aaron Weiss, Engineering & Guitarist ?? Aleishia Harris-Arnold, Scientific Strategy & Vocals ?? Abigail Kneal, Integrated Intelligence & Vocals ?? Jesse Lankeaux, Creative & Vocals ????Spencer K., Creative & Drummer/Guitarist ?? Brendan Dellicolli, Creative & Guitarist/Bassist