The Power of Partnering

Top Mistakes B2B Tech Vendors Make in Their Partner Programs—and How to Avoid Them Mistake #2: Focusing on the End Goal (Revenue) Rather Than the Process and Foundation Required to Achieve It It’s easy to get caught up in the numbers—revenue targets, quarterly goals, and the top line. However, in the rush to hit those targets, many B2B tech vendors overlook the crucial foundation needed for successful partnerships. Strong relationships, clear processes, and mutual trust are the building blocks of sustained success. Without them, even the most promising partnerships can falter. Before focusing on revenue, ask yourself: Have we built the long-term trust and scalable processes to support this partner program? If not, it might be time to shift your focus and lay the groundwork for real, lasting growth. Curious about how to build a scalable and successful partner program??Check out our playbook here: https://lnkd.in/gjZUS7iQ #B2B #SaaS #Partnerships #GrowthStrategy #AlignmentMatters #ThePowerOfPartnering

This Thanksgiving, I want to take a moment to express my gratitude for the incredible network of partnering consultants I’ve had the privilege of connecting with this year. Building partnerships is as much about the people we connect with as our strategies and tools. The insights, collaboration, and support I’ve experienced from this community have been greatly appreciated. Thank you to those who’ve shared advice, exchanged ideas, or taken the time to connect. Your contributions have enriched my work and reminded me of the power of working together toward a common goal. Here’s to continuing to partner better to grow faster, together. Wishing you and your loved ones a Happy Thanksgiving. Adam Samborski, Anton Silaev, Bernhard Friedrichs, Jennifer Snyder, Lela Koopal??, KaraLynn Lewis, Jason Lawson, Peter Fogelsanger, Scott Murtaugh, Warren Davidson, Will Taylor ??, David K. Meeker, Eleanor Thompson, ?? Linkon Axon, James Moncarz, ??Juhi Saha, Samm DiStasio #Gratitude #Thanksgiving #Partnering #Collaboration #ThePowerOfPartnering

Sandwiched between the Godfather of MarTech and the CEO of the fastest-growing partner platform, I'm truly honored to present at this upcoming event alongside some industry leaders. Scott Brinker, VP of the Partner Ecosystem at HubSpot, will kick off the session with a talk on "How Tech Ecosystems & AI Collide In 2025: 3,000+ new apps hit the market in the last 12 months! Here are 5 things your tech partner program needs to keep up." Following that session, I’ll be joined by Jason Scott, OLY from Crisis24, one of our reference customers, to discuss how they co-developed a joint solution with Palantir and are now tackling the challenge of building a go-to-market plan through partners. And finally we'll hear from my hero Bob Moore on 3 Ecosystem Power Plays For 2025:?Author of "Ecosystem-Led Growth" shares new ways to move the needle in sales, marketing, and customer success. Join the upcoming virtual event hosted by Justin Zimmerman on Dec 12th ? 11:00a PT | 2:00p ET | 8:00p CEST Register here: https://lnkd.in/eCHk6YEK

?? SECOND PLACE. BEST TECH STARTUP. UK BUSINESS TECH AWARDS. Komz!!!!! Yeeeeeesss!!!!! ?? #UKBusinessTechAwards #Innovation #DigitalTransformation #Technology #Networking #LondonEvent #CelebratingSuccess Don't Panic Events

??? As 2024 winds down, I’m planning for 2025 and ramping up my event schedule. Staying connected with industry trends and fostering meaningful connections is always a priority; conferences provide the perfect opportunity to make that happen. ?? First on my calendar is the CMS Kickoff 2025, taking place January 14-15 in St. Pete, Florida. This event features top-notch speakers, Boye & Company's unique learning format, and engaging social events. If you’re passionate about content management systems and digital experiences, it’s an event worth considering. ?? I’m especially looking forward to attending with my clients, Agility CMS and Solutions C.T.C. inc., who are making great strides in their respective spaces. Events like these are a great way to learn together, share insights, and explore new opportunities for collaboration. What events are on your radar for 2025? Perhaps our paths will cross. https://lnkd.in/gdqdqTnA #2025Events #CMSKickoff25 #Networking #DigitalExperience #PartnershipGrowth #ThePowerOfPartnering

?? As I celebrate the first anniversary of The Power of Partnering, I want to thank my network sincerely. Your support—especially as I navigated and refined my vision—has been the foundation of every milestone we have achieved. ?? Every engagement over the past year has come through friends, colleagues, and clients who see the value in strategic partnerships, and I’m grateful for each connection. ?? To show my appreciation, I’m launching a referral program ?? to reward those who believe in our mission and continue to share The Power of Partnering with those who could benefit. If you know someone looking to refresh their partnering strategy, I’d be honored if you’d introduce us. Here’s to another year of driving growth and building success through meaningful partnerships. ?? #Anniversary #ReferralProgram #Partnerships #Gratitude #ThePowerOfPartnering https://lnkd.in/gMNRjxZK

?? Join Us for the Launch of partechstack ?? We're thrilled to invite you to our next LinkedIn Live event, “Exploring the Partner Tech Ecosystem: Introducing partechstack”. If you’re looking to stay on top of the latest tools, platforms, and innovations driving success in partnerships, this event is for you. Join Patrick M. Ferdig and Anton Silaev as they cover: ? The latest trends in partner technology ? How partechstack can be your go-to source for updates on partner solutions ? How technology can help you partner better to grow faster Whether you’re a partnership professional, B2B leader, or tech enthusiast, join us for a look into the evolving partner tech landscape and how it’s reshaping the way we collaborate and grow. We look forward to seeing you there as we explore the power of technology in building stronger partnerships. #partechstack #partnertechnology #B2Bgrowth #partnerships #ThePowerofPartnering #LinkedInLive ?? Save your spot and learn more here:

Wouldn't it be great if Partner Pros had a place to go for partner tech updates? I've heard that a lot and I've been wondering the same thing. What tech is out there, and for which partner motion do we use it? Fortunately, Patrick M. Ferdig and I are excited to announce the launch of Partechstack. It's your weekly dose of Partech updates from across the industry tailored for the busy partner pro. Subscribe for free using the link below.

?? Introducing partechstack: Your Go-To Source for Partner Technology News ?? We’ve launched partechstack, a newsletter focused on the latest partner technology solutions driving B2B growth. If you need to stay ahead with the newest tools and platforms that power successful partnerships, partechstack is for you. We’ll cover product capabilities, updates, and integrations—all designed to help you partner better to grow faster. ?? What You Can Expect: ? Updates on partner tech solutions and product enhancements ? Insights into the tools shaping the future of the partner ecosystem ?? Subscribe today: https://lnkd.in/gpKHccQ4 Stay informed with partechstack and learn how to leverage technology to optimize your partnerships. #partechstack #partnertechnology #B2Bgrowth #partnerships #technews #ThePowerofPartnering