We're often considered more than a PR firm, and this is a perfect example. Jenica Oliver contacted us in the middle of a serious recall situation, and we were on it within the hour. No hesitation, no waiting until the morning. We created a plan, aligned on messaging, and helped guide her team through it with confidence. True partnerships are built in moments like these, and we are proud to be a trusted resource our clients can rely on now and in the future!
?? Award-Winning CMO | ?? CPG Growth Accelerator Proven To Profitably Scale Brands | ??Innovation Strategist | ?? Omnichannel Expert | ????♀? Entreprenista Lifetime Member (E-Approved & E- Expert)
Within my first 30 days as CMO, we faced a product recall. It was after 9pm when I received the call from the CEO letting me know we had a problem. The company had been in business over 30 years and had never experienced a recall. I’d been here before.?This was familiar to me. And, I’ve got “people” I can call. So, I did what I always do in these situations. I made a plan, then got to work. We didn’t have a PR team or a crisis plan.?It was on my list, but it wasn’t the top priority. Luckily, I have a great network that I can leverage, even at 9 pm. I called on my friend Amy Power at The Power Group and we got to work: ?? By 10pm we were working on a plan. ?? By 6am the next morning we were on a call. ?? By 8am we had talking points, a plan of action, and communications were going out. ?? By 10am the necessary stakeholders had been contacted, details were shared, and the plan was in motion. ?? By 12pm crickets. Success!?The recall was contained, the plan was working, and there were no headlines with a recall involving a major retailer.?We successfully mitigated potential damage to the brand's reputation and built trust with the retailer by proactively communicating and being transparent. Do you have someone you can call with a crisis at 9pm? #brandmarketing #crisiscommunication #crisisplan #PR #fractionalCMO __________________________________________________________________ Hi! I’m Jenica…I’ve been called the Olivia Pope of the CPG industry – I help executives fix the things that keep them from reaching their growth goals.?Reach out if I can help you!