Pitchfire

Would you rather be cool or be one of the 20% of B2B companies that are actually hitting their pipeline number today? What if you could be both? Today we're proud to share our new quick guide: How to Build Pipeline with Paid Prospecting & Look Really Cool Doing It.

Are webinars dead? Not so fast.... A couple of weeks ago, I ran a poll on LinkedIn asking B2B companies: Are you still doing webinars (I mean I mainly asked how often you do them....but never was an option). 43% said they’re NOT doing them anymore. The main reason? They weren’t converting into pipeline. So what are they doing instead? Podcasts. ?? But here’s the thing—why separate the two? If you’re putting in the effort, why not merge webinars and podcasts into one MEGAWEBICASTNAR? DETAILS ?????

We made it!!! Cinderella story here we come...

I few things we’ve learned in February sending 51k paid prospecting pitches out: 1. People are still willing to take meetings. Of the paid pitches that yielded responses, 43% of them took meetings in February. This is a bit higher than you should expect if you work with us. 2. On the buyer side, if you don’t use one of our plugins when you get cold called, emailed, or Linkedin messaged, the probability of you getting pitched is closer to 1%. Remember there thousands of people in our marketplace and we aren’t holding a reps hand helping them find you yet (we will ). 3. Personalization is less important when you pay a prospecting to respond to you. So far there hasn’t been a huge correlation with rejections and a lack of personalization… 4. Getting responses from our paid prospecting campaigns is much harder than the marketplace… …this seems obvious since there are so many variables like what data do we have vs what you give us, and how do we get these people to trust that they will actually get paid (suggestions welcomed). 5. Paid prospecting campaigns work best with your data vs ours. This is because most of the people we send paid pitches to have heard of you or your company which helps with trust. The tip here is to give us data of people you have attempted to touch before. 6. You don’t need to write a huge check… The average pitch responded to from paid prospecting campaigns in February was $53. The highest pitch we saw was $310 (someone earned this responding). It seems like starting with a $1000 is the right place to start. Last but not least: 7. Have fun with your pitches. A few pitches came through that were fun with their copy. Fun copy disarms a prospect and makes them trust you more. Response rates definitely need work on paid prospecting campaigns but so far it’s promising for us. Any questions … hit me back ! thanks for the support so far.

Ok... here's a dumbed down webinar strategy that works like a charm. Step 1: Find a cool company that has an email list going after same customers are you. Step 2: Make something fun, informative, and entertaining with them. The concept should more like watching a show vs. a webinar. You need an angle. Step 3: Make your marketing creative for the whole thing like it's own marketing campaign. Parody something people know... do crazy photoshops with the guest... but make sure the partner is aligned and doing the same thing. Step 4: 3 dedicated emails out to your list. 3 dedicated emails out to the partners list. Don't make them fill out a form again... they are already on your list... make them click the email to register. Don't stuff it in a newsletter either. If people unsubscribe...it's a good thing. You don't want them on your list if they don't your emails. Step 5: Send the email the day of to the stream. Do the webinar/show... tell them you are going to send them a pitch after with money attached for a response. Set expectations that some will get an offer to get paid to answer your sales rep. The ones who are not ideal ICP can just hang on your list with normal marketing follow up after. Step 6: Share clicks and attendees with the webinar partner. Send your paid prospecting pitch to them. Step 7: Track how many meetings/responses you get.... have them book directly with your reps calendar via a paid prospecting platform. That's it. Goodbye

Let's do a little AI test. Can ChatGPT pitch paid prospecting better than I can? And more importantly...will it tell me if I'm handsome? Adding the #ai hashtag so bots comment on this and become my new best friends.

Do you think we can get more reach on this Linkedin post than a Super Bowl ad? Last night there was roughly 80 Super Bowl ads clocking in at a whooping $8M for 30 seconds. That means businesses spent $640 million in one night...not including production costs. Imagine if they spent that money on paid prospecting with Pitchfire instead? If we had a million users in our platform, they would have made $640 each just answering sales pitches. Well... lets do something about it. We've lost our minds... and legal is going to kill me..but I'm going to take the risk. Here it goes. Starting today, we're running a $1 million sweepstakes if we can hit 1 million users by February 17, 2025, at 11:59 PM EST. Thats almost 8 days. We're going to give one user $1 million dollars...all you have to do is follow the instructions in the video (and the rules of course). If we don't hit 1 million users by February 17 deadline, the contest is null and void, so help us get this seen to increase your chances. We'll draw a winner in September 2025 (this will allow you to reply to some cold emails, getting more entries, while allowing us some time to collect the necessary revenue to pay whoever wins). To sign up, follow the instructions the video below...make sure you post your Pitchfire profile in the comments. Help us get this thing seen by engaging too. If you have an account already, just post your link and make sure you use the plugin. Let's blow this thing up. Limit to US only...must be 18 years or older to enter. #superbowl

We don't have many testimonials on Pitchfire at the moment. It's something I just keep forgetting to ask people for...so I'm going to be thinking about this a lot (if you wanna give us a quote shoot me a DM). I recently did a fun little marketing jam session with Alexander Ferguson over TeraLeap and I asked him...what makes a good testimonial... Thought this clip was interesting... NOTE: Couldn't do subtitles for myself for some reason... my apologies.

I'm working on our FAQ this morning and I realized something. I should just do an AMA right now. Not sure if anyone will see this post...but ask me anything. Could be favorite movies, books, podcasts, b2b sales advice, prospecting, marketing, career advice, history.. whatever you want. I like helping. Ask me anything you want. #ama

Why does prospecting take so much work?