Consumers are shifting away from alcohol and toward hemp-derived THC beverages, creating a massive market opportunity. Our CEO, Jordan Tritt, breaks down how this new wave of functional drinks is disrupting the industry, with major retailers like Total Wine & More and DoorDash already embracing the shift. With states like Texas, Florida, Georgia, and Tennessee leading the charge and $8 billion in revenue already flowing from hemp dispensaries in Texas alone, the time to invest and innovate is now. Read the full article to see why this is more than a trend—it’s a transformation: https://lnkd.in/ekh_bmAE
What a cool moment in time to be a part of a movement reshaping the alcohol industry - The rise of hemp-derived beverages. As the category continues to perform exceptionally well and consumes more retail shelf space, alcohol giants are starting to pay attention. I appreciate GreenState publishing my op/ed on why hemp-derived beverages are here to stay! https://lnkd.in/ej8UeGrd