Theory

In celebration of Black History Month, our employees attended an exclusive tour at the Metropolitan Museum of Art to explore how Black artists and cultural figures have connected with ancient Egypt. The exhibit spans 150 years, showing nearly 200 diverse works from the 19th century to today.

The Theory Fall 2025 collection was presented at our design and innovation center on Friday, February 7. We welcomed guests to tour our design and innovation center and witness step-by-step how an idea evolves into a garment and eventually becomes a collection. The tour culminated in a behind-the-scenes viewing of our lookbook photoshoot. To learn more about the collection you can read more at: VOGUE: https://lnkd.in/ehJRegWm The Cut: https://lnkd.in/eqZ35fzj You can also download the Theory app for an exclusive behind-the-scenes interview of our NYFW Presentation with Stylist + Sustainability Editor Tonne Goodman: https://lnkd.in/eJF3cStF

On February 3, over 160 Theory employees came together to celebrate Lunar New Year with a vibrant lion dance performance. The lion visited both of our New York office and flagship store, spreading joy and energy throughout our spaces. Traditionally, the lion dance symbolizes good luck and prosperity for the year ahead, making it a meaningful way to welcome the New Year as a community.

Attention Philadelphia!!! We are hosting Talent Events at our Philadelphia Outlet and Walnut Street locations! Please see below for details. Marysa Davisson Citlalli ALVAREZ-MARTINEZ David R. Samantha Brass

We are devastated by the fires spreading throughout LA and surrounding areas, and our thoughts are with so many of our affected colleagues, friends, family and customers. Together with our sister brands UNIQLO and GU, we will donate $1 million USD worth in relief funds and up to $1 million USD worth of clothing as needed. Our immediate actions: We have donated new Theory clothing to the Los Angeles Mission as they prepare and distribute kits for evacuees. Fast Retailing Inc. has pledged a donation to California Fire Foundation, which provides critical support to surviving families of fallen firefighters, firefighters, and the communities they serve.? On Sundays, January 19 and 26, five Uniqlo (our sister brand) stores in the LA area will distribute Uniqlo LifeWear bundles to our neighbors that have been displaced by the fires. *?Theory customers are welcome to participate.?Learn more here: https://lnkd.in/egMKTGcw We encourage everyone to prioritize their safety and the safety of their loved ones. Our thoughts are with everyone affected by this tragic situation. Please don’t hesitate to be in touch if there are other ways we can support you during this time.

#AtTheAtelier —Discover the Theory Design and Innovation Center, located in the heart of NYC's Meatpacking District. This exclusive look highlights the artistry and craftsmanship that sets Theory apart, showcasing the brand's dedication to exceptional fit, fabric, and style. At the core of Theory's design process is the ability to create, refine, and perfect garments in real time. Inside the 79,000-square-foot atelier, every element of a Theory piece is thoughtfully considered and crafted. From fabric sourcing to pattern cutting and rigorous wear testing, the Design and Innovation Center ensures each garment meets the brand's uncompromising standards of quality and style. To explore the video and learn more about Theory's Design and Innovation Center, visit www.Theory.com.

Introducing Aki Iwamoto, Women's Merchandising Director, Theory Japan #TheoryJourneySeries

Join us at a hiring event at our Livermore CA Outlet! Citlalli ALVAREZ-MARTINEZ Marysa Davisson David R.

#HiringEvent Marysa Davisson Gabriella Tedesco Citlalli ALVAREZ-MARTINEZ Samantha Brass

Introducing Pam Meany, Senior Director, Human Resources #TheoryJourneySeries Pamela Meany Hampton