The Next Practice

Just returned from the #OneEarthSummit2025, where I had the privilege of representing The Next Practice and participating alongside corporate sustainability leader, Joy Phi. The conversations on #Sustainability, #ClimateFinance, #OceanEconomy, #ImpactInvesting and the role of #FamilyOffices were bold, honest, and exactly what we need at this critical inflection point. Here’s my takeaway and reflection: Climate Finance is no longer a tools problem—it’s a mindset one. The question isn’t how, but why we keep clinging to outdated practices. If we’re serious about global transformation, we need to invest in credible nature-based carbon credits and shift capital toward the Global South as perceived risk can’t keep blocking real change. The Ocean Economy is rising. We heard powerful cases for blended finance, citizen science, and using data to unlock biodiversity credits. Data + finance = a pathway to prove what works and move faster, especially in underfunded marine conservation. We need reframing of sustainability narratives and speaking in terms that people can connect with, making sustainability engagement relevant and action-oriented. “Greenwashing is better than no washing”—a wake-up call and a challenge. As we look to COP30, the focus needs to be on accountability. Using “journey” as an excuse is no longer acceptable. Family Offices are leaning in with speed, agility, and intentionality. They are making their own rules and leading the charge in impact investing, using capital as a tool for regeneration not just growth. We need: - Partnerships that cross borders - Patient capital and innovation in business model - Reframing of sustainability messaging rooted in marketing strategy – Education and upskilling, especially in ocean and climate data – Optimism + Action Let’s close the gap between sustainability awareness and action. #NatureBasedSolutions #ImpactInvesting #SustainabilityMarketing #SustainabilityLeadership #DataForImpact

“Why doesn’t everyone know about this technology?” If you’ve worked with Joel De La Garza, MBA, you’ve heard him ask this—more than once. Joel has been a driving force behind our partnership with Care222? UV Disinfection Technology, relentlessly focused on amplifying the brand and getting the word out. Big thanks to the Care222? team for your trust and partnership — we’re proud to be on this journey with you. #UVDisinfection #Care222 #BrandLeadership #InnovationInAction #TeamSpotlight #ThoughtLeadership #client

Back to the Future... As we approach 2025, I’ve been reflecting on the forces shaping the future of business, marketing, and communication. In revisiting a list I originally wrote in 2020, I was struck by how much of it still resonates—proof that while the world continues to change at lightning speed, the fundamentals of human connection and values remain constant. I believe the notion of #BrandGenerosity will continue to shape the heart of consumerism. At its core, it’s about aligning purpose with action, creating value not just for profits but for people and communities. It’s a belief rooted in the idea that authenticity, creativity, and generosity are what truly drive connection and loyalty. Here are 10 beliefs I believe will define the future of business and communication in 2025 and beyond. From AI as a creative co-creator to the rise of Asia as a hub of innovation, and from frictionless social commerce to sustainability at the center of business models, these principles reflect the values and trends shaping our collective future. Swipe through this carousel to explore these beliefs and share your thoughts. Which one resonates with you most—or what would you add? Let’s inspire each other to build a future rooted in purpose and connection. The Next Practice #Purpose