NewBrains

Last year at Collision Conf, Vinod Khosla predicted a future where AI takes full control and humans become the co-pilots. That future is already unfolding in marketing. Here is how to prepare. AI is not waiting for permission to take over advertising. Small businesses are already letting it handle everything from ad creative to media buying. Big brands will not be far behind. Meta recently revealed that its AI-powered Advantage Plus tools (generative AI?offerings, which include image, video and text generators) are now used by over four million advertisers. The system has already processed billions in ad spend, with small businesses representing a huge share of that revenue. If AI is working at scale for them, it is only a matter of time before enterprise brands move in the same direction. Marketing execution is becoming "hands-free", here is how to prepare: 1. Shift your mindset. AI is taking over execution. Your role will be to guide it, validate its outputs, and shape creative direction. Get comfortable with AI (maybe have some daily affirmations to help with the mindset shift) 2. Get your data in order. AI is only as good as the data it learns from. If your customer data is messy, AI will make messy decisions. Now is a good time to start. 3. Lean into storytelling. AI can generate content, but humans create meaning. The best comms/ads/content will come from a mix of AI efficiency and human creativity. (Don't fire your agency partner, yet). 4. Let AI handle the heavy lifting. Targeting, testing, and optimization are now AI’s job. That means more time for strategy and big ideas. AI is not the future. It is the present.

NewBrains. New Hair. New Bling. A lot can happen in 6 months. Started a business. Got married. Sold an OnlyFans idea to a client. Just six months ago, I left agency life to build NewBrains with Umar Ghumman, the smartest strategist I know and the perfect person to challenge my wildest creative ideas. We set out to build the kind of business we always wished existed. One that moves fast, blends strategy and creativity, and actually drives growth. Listen, I love my awards, but impact matters more. As my ex-colleague David Ogilvy once said, “If it doesn’t sell, it isn’t creative.” That is the work I want to do. Work where creativity fuels growth, moves product, gets downloads, and puts butts in seats. Work that works. Since launching, I have been busy: ? Helping agencies land big pitches ? Partnering with brands across North America to unlock new growth ? Building a bunch of CX Playbooks and Ad Ideabooks ? Creating entertainment and influencer-first strategies for Gen Z ? Consulting with a SaaS startup on how to position themselves in a competitive market ? Selling an OnlyFans idea to a brand. Yes, that happened. ? Speaking at Blend "Data vs. The Human" event on AI, creativity, and the future ? Eloped and honeymooned across Istanbul, Bali, Malaysia, and Singapore The last six months have been about building, creating, and proving that goodness and growth is still possible in this chaotic time. If you are working on something exciting and need strategy, creative, CX firepower, let’s talk. And if we haven’t connected in a while, let’s get caught up!

?? The Future of Brand Engagement & Strategy at Ether Engage Our next Ether Engage event is coming up, and this time we’re diving deep into the future of brand engagement and strategy, where creativity meets data, and experiences drive results. Joining us for this conversation is Umar Ghumman (Ex-VML, Chief Strategy Officer at NewBrains), a leader in strategy-driven marketing who understands how brands can stay ahead in an evolving landscape. ?? What we’ll cover: ?? How brands can create digital activations that drive real, measurable engagement ?? The role of data in shaping smarter marketing strategies ?? The balance between creativity and analytics in future-forward campaigns ?? Where? A fully immersive virtual experience in Art Gate + live stream for remote attendees ?? When? February 26, 2025 | 11:30 AM – 1:00 PM EST Spots are limited—secure yours now: https://lnkd.in/gFxySPUa LinkedIn Event: https://lnkd.in/gjxBwEMi If you're a marketer looking to push the boundaries of brand engagement, this is an event you won’t want to miss. #EtherEngage #BrandEngagement #MarketingStrategy #DigitalActivations #ExperientialMarketing #MarketingInnovation

Join Vikas Gupta this Thursday as he discusses the impact of #AI on the future of careers ???? How is AI transforming careers across all levels? Learn about the future of work at the - Your 21st Century Career Trajectory: AI from Interns to Execs Panel on October 10 at The Catalyst. Panelists include industry leaders such as Neishaw Ali from SPIN VFX, Umar Ghumman from NewBrains, Vikas Gupta from AVARA Media and Rob Elsworthy from Resistr Interactive. Join these experts as they discuss how AI is reshaping job roles, enhancing skills, and creating new opportunities. Presented by Future Makers Collective, the collaborative initiative between The Creative School and the City of Toronto Creative Technology Office, this is your chance to stay ahead of the AI curve! Location: The Catalyst Toronto October 10th | 6:00 PM - 7:00 PM #FutureMakers2024 #CreativeTech #AI #EntertainmentIndustry #CreativeCareer #TorontoCreatives #networking #innovation #digitalfuture #TorontoToDo #AugmentedReality #AR #AugmentedRealityToronto