ThenWhat

We are proud to announce that our new @pennawear website is Live! This new launch gives you unprecedented access to our full Penna line. Stay ready for anything because there are scrubs.. then there is Penna. Explore all styles and features on pennawear.com #Penna #Scrubs #Healthcare #Healthwear #Sustainable #Fashion #Style #Practicality #ThenWhat

We’re thrilled to announce the Sailor Moon 2.0 launch by @jimmychoo at Isetan Tokyo. The stunning display beautifully merges luxury with nostalgia, presenting timeless pieces that are sure to gain value in the hearts of fans and collectors worldwide. It’s been an honor collaborating with Jimmy Choo on the storytelling and product design, and we’re truly proud and amazed by this exceptional collection. #JimmyChoo #SailorMoon #Luxury #Nostalgia #Collaboration #ThenWhat

??? Neon Rodeo this year was one for the books! Huge shoutout to all the amazing souls who made it a beautiful celebration of culture, creativity, and connection. From the moment the doors opened, your energy was electric and we’re so grateful for the community support and collaboration! We loved seeing you dive into the discussions, groove to the live music, and connect with each other under the neon lights. The stories and friendships forged this weekend are what it’s all about! Stay tuned for more highlights and behind-the-scenes magic. We can’t wait to hear your favorite moments! ????

Seeing the spirit you all brought last weekend was nothing short of magical!! This year was all about community, connection, and expanding our horizons together. ?? A special thank you to the legendary Eric Haze @erichazenyc, whose art and energy truly transformed the community. The global inspiration and historied career helped open our perspectives beyond Utah borders! Thank you Eric!! Hope to see you all next year when we do it again in 2025 ???

?? Wow, what an incredible weekend at Neon Rodeo 2024 in Salt Lake City! ?? A heartfelt thank you to every single one of you who came out to celebrate with us. Your energy, passion, and laughter lit up the night, turning our vision into an unforgettable reality. From the exciting panels to the late-night dance parties, every moment was made special because of YOU. ?? We loved seeing so many familiar faces and welcoming new friends into our community. Let’s keep this amazing spirit alive until we meet again next year! Until next time, keep shining bright! ?

Eric Haze has an unparalleled record of pushing creative boundaries and elevating concepts to new audiences around the globe for over 4 decades. As a world-class advisory and innovation lab with partners in Tokyo, New York and London, we help brands rapidly realize and scale their ideas, inspired by our friends and peers who drive and shape culture. We can’t wait to listen in on his keynote presentation on Sept. 14th at this year’s Neon Rodeo creative conference! ?? -?@austinaubry

Introducing our Innovation Panel for this year’s Neon Rodeo! Ever wondered how Utah’s game-changers and global pioneers are redefining creativity? Discover how local innovators are blending tradition with cutting-edge technology to spark revolutionary ideas and shift paradigms. This is where breakthrough thinking meets real-world impact. ???? Get your tickets at neonrodeo.com ??

Forming a community means both honoring tradition while embracing the new generation. Neon Rodeo’s purpose is to marry both sides of the coin to cultivate culture and connection for everyone in Salt Lake City and beyond ?? Can’t wait to continue the movement this Saturday! ??

???? Dive into a world where Utah’s creative pulse meets global artistry! Join us for an exclusive panel discussion featuring groundbreaking artists who are redefining the boundaries between audio and visual arts. From local pioneers to international disruptors, discover how this dynamic fusion is shaping the future of creative expression! ???? ?? Salt Lake City, Utah ??? September 14th, 2024 ?? Utah Museum of Fine Arts (UMFA)

Pioneering street artist, graphic designer, and cultural icon—Eric Haze has been shaping the urban art scene for decades. Known for his bold, geometric style and legendary collaborations with brands and artists alike, Haze's work is a powerful blend of the tangible and the emotional. From the gritty streets of NYC to global recognition, his iconic designs continue to inspire and captivate. We stopped by his studio to explore current projects, dig through the archives, and chat about our upcoming @neonrodeo conference where he’ll be headlining as our keynote speaker! ?? ?-?@austinaubry