??Marketing Manatee Medal??: Great Lakes Credit Union
Cue the confetti for Northern Illinois-based Great Lakes Credit Union! Thanks to the efforts of?Senior Manager, Brand Activation Jessica Maimone Obiala and Community Outreach Specialist Makenzie N Marsell, this institution continues to grow its youth community activation series, which features a partnership with an after-care program at a local elementary school.
During 45-minute weekly sessions, members of the Great Lakes “Great Wave†volunteer team spread the money-smart message to Kindergarten through 3rd Grade students with the help of The Art of Allowance Project's suite of educational resources. These miniature money mavens determined how they could earn some extra bucks, learned about setting and saving for goals, and even colored their own “Decision Dollars†when discussing opportunity costs.
The 8-week program culminated in a field trip to a nearby Great Lakes branch, where The Money Mammals’ own Piggs the Bank served as host. Several participating students and their family members even opened accounts that day!
Regarding the value of youth initiatives like this one, Makenzie attests:
“Our Money Mammals Outreach has had huge impacts on our students and their families. Parents have made comments about their children being able to understand wants and needs when they are out grocery shopping and saving their allowances for bigger things rather than spending it right away. Partners have requested us to do part 2’s, and the students wanted to continue with more sessions after the 8-week series was over. All of our partners who have had a session have immediately asked for us to continue or offer again to impact more students.â€
“Wave†to go, Great Lakes! ??
-Erin Prim, Marketing Manatee & Client Services Coordi-gator