The Modus Group

We would like to extend our sincere gratitude to the 100+?participants who joined us for the 11th edition of our Luxury Summit yesterday. A special thank you to our esteemed panelists for their invaluable contributions and insights into the luxury market landscape: Vincent Ottomanelli (Cipriani), Fabrizio Catania (Technogym), Filippo Arnaboldi (Frette), Christian Gobber (Aston Martin Lagonda Ltd), Donatella Bordignon (Alexander Wang LLC), Oneeka Botu (Valentino), Massimiliano Righi (Ginori 1735), Niccolo Doni (Venchi), and Loris Spadaccini (Save The Duck). We would also like to express our appreciation to our?moderators Oliver Chen, CFA (Cowen Inc.), Luca Bonardi (KPMG), and Rob Klingensmith (The Modus Group).?Your expertise and keen?awareness were essential in making the panels truly informative and highly engaging. ? A sincere thank you to KPMG for generously hosting the event, and to Sanjay Sehgal, Advisory Head of Market, for his insightful introduction on the state of the luxury sector. ? Finally, we would like to thank our sponsors, Brown & Brown and La Compagnie, for their?support. ? We look forward to future opportunities and impactful discussions ahead. ? #luxurysummit #luxurymarket #insights #networking?#luxuryleadership #thankyou. #italyamericachamberofcommerce #thechamberthatneversleeps

Grateful to have shared the stage with three brilliant minds discussing, Timeless Luxury: Balancing Heritage and Modernity.?Massimiliano Righi, Niccolo Doni, Loris Spadaccini We discussed American’s relationship with luxury. Observing, it differs from Europe, where luxury is a concept that is more well understood and more integrated into people’s lives.?We discussed the challenges of translating Italian luxury brands and their often Italy-based plans into this very different American landscape. We discussed brand heritage.?How it can act as a guide in uncertain times, “We’re able to look to the history and set of values that have carried the company forward and apply that to the current moment.”?Having a year like “1735” or “1878” brings credibility and a sense that, “We are experts at this.”?Brand heritage can also bring an invaluable timelessness to the brand experience. For Venchi this means NYC cafes that transport us to Milan at the turn of the century, as a contradiction to the cold modernism of an American upstart. Niccolo Doni challenged, “We must be careful our heritage doesn’t become handcuffs that forbids our own evolution.?In fact, we must recognize that in 20 years what we’re doing today might be part of the brand’s heritage.” Massimiliano Righi agreed, it must be played carefully, observing there is a difference between ancient and old.?“Old is dull. Ancient is evocative and timeless.”?We saw how Ginori 1735 is reinventing and remixing their archive.?Entirely ancient and modern at the same time. Beautifully shooting film of the original factory in an entirely modern way navigated by actor, Jake Gyllenhaal. We discussed, Save The Duck as a very modern example of, “conscientiousness luxury”.? Popular throughout Asia, the South China Morning Post calling it, “The vegan alternative to Moncler”.?As a live experiment related to, balancing heritage and modernity, Loris Spadaccini posed the question to the audience, “Should Save The Duck be positioned as a global brand or an Italian brand?”?Some thought adding Italian gave the brand instant heritage and design credibility.?While others felt Save the Duck was a big global concept that loses something in an Italian localization. Finally, we discussed how luxury brands can respond as Gen Z enters the space; adding modernity while avoiding becoming fashion.?How heritage and authenticity are our guides on this path.?We discussed the fact that chocolate benefits from modern technology while gelato does not.? And we discussed Tiffany & Co. rather awkward Blue Box Cafe as an attempt to create a heritage that doesn’t really exist. Thank you to the ITALY-AMERICAN CHAMBER OF COMMERCE INC and KPMG for hosting the event.?It was a lot of fun. The Modus Group

I'd like to suggest, at the heart of the Jaguar relaunch lies the crux of all luxury marketing. That's why I am excited to moderate the panel Timeless Luxury: Balancing Tradition and Modernity with Massimiliano Righi, of Ginori 1735 Niccolo Doni, of Venchi, and Loris Spadaccini of Save The Duck