The Marketers Group

Digital and email marketing are vital components of a successful ABM strategy, as they enable highly targeted and personalized outreach to key accounts. Digital marketing channels, such as programmatic advertising, platform-specific campaigns like LinkedIn and social media help ensure that your message reaches decision-makers at the right time and place, amplifying engagement, generating leads and cultivating prospects. Digital platforms like the business intelligence company ZoomInfo offer real-time “intent” data to help identify the best prospects who are actively searching for your solution. Bahu Wadud of ZoomInfo notes that 71% of their users said the platform helped them uncover new opportunities at existing accounts and 65% of users were able to engage customers “at the right time” with their recommendations. To learn more about the impact of account-based marketing strategies, we invite you to download a copy of our ebook “The ABM Revolution: Unlocking Sales Growth in 2025.” https://lnkd.in/gF4kBv8C. #DigitalMarketing #Marketing #Sales #SocialMedia #Branding #Advertising #ContentMarketing #SEO #LeadGeneration #B2BSales #BusinessIntelligence #SalesTips #SalesTraining #SalesStrategy #SocialSelling #EmailMarketing #BusinessDevelopment #Entrepreneurship #Innovation #Leadership #Management #ABM #AccountBasedMarketing #Communications #PublicRelations #PR Bahu Wadud

Studies show that businesses leveraging PR see an average of 40% more qualified leads compared to those that don't due to the credibility of earned media placements.? Public relations (PR) is an important component of B2B marketing, improving brand credibility, generating leads and fostering long-term relationships. Decision-makers prioritize brands that demonstrate expertise and trustworthiness. “PR and thought leadership play a pivotal role in an ABM campaign by establishing credibility and positioning a company as an industry leader. Decision-makers are more inclined to engage with brands that demonstrate expertise and trustworthiness, as they view news features, bylines, speaking engagements, and other third-party validations as credible endorsements,” notes leading media relations strategist, Andrew Moore, founder and CEO of Narrative Public Affairs. “Strategic PR can amplify this impact by promoting key achievements, innovations and insights through media channels, ensuring that the brand remains top-of-mind for decision-makers, reinforcing its authority in the marketplace.” To learn more about leveraging public relations and thought leadership as part of your account-based marketing program, we invite you to download a copy of our ebook “The ABM Revolution: Unlocking Sales Growth in 2025.” https://lnkd.in/gF4kBv8C. #DigitalMarketing #Marketing #Sales #SocialMedia #Branding #Advertising #ContentMarketing #SEO #LeadGeneration #B2BSales #SalesTips #SalesTraining #SalesStrategy #SocialSelling #EmailMarketing #BusinessDevelopment #Entrepreneurship #Innovation #Leadership #Management #ABM #AccountBasedMarketing #Communications #PublicRelations #PR Andrew Moore, MBA

If you work in marketing or sales, learn how you can achieve higher ROI's, faster sales cycles and stronger customer relationships with account-based marketing. Because ABM is focused on high-value accounts, the return on investment is typically much higher compared to broader marketing strategies. By concentrating resources on accounts with the greatest potential, you reduce waste and increase the chances of securing significant deals earlier in the product's lifecycle. ABM accelerates the process by directly engaging with the most relevant decision-makers and influencers, reducing the time spent nurturing leads who may never convert. This is particularly beneficial during a product launch when speed to market can be a critical factor in achieving success. “ABM is inherently relationship driven. By focusing on key prospects, the marketing and sales teams will be able to build deeper, more meaningful relationships. This not only increases the likelihood of successful outcomes,” says CRM expert Tiffany Goodwin-Brown of Elise Management, “but it also paves the way for long-term customer loyalty and advocacy, which are crucial for the sustained success of ABM initiatives.” To learn more about the impact of account-based marketing strategies, we invite you to download a copy of our ebook “The ABM Revolution: Unlocking Sales Growth in 2025.” https://lnkd.in/gF4kBv8C. #DigitalMarketing #Marketing #Sales #SocialMedia #Branding #Advertising #ContentMarketing #SEO #LeadGeneration #B2BSales #PipelineGrowth #SalesTips #SalesTraining #SalesStrategy #SocialSelling #EmailMarketing #BusinessDevelopment #Entrepreneurship #Innovation #Leadership #Management #ABM #AccountBasedMarketing #Communications #PublicRelations #PR Tiffany Goodwin-Brown

As we head into this new year, what are your B2B growth strategies for 2025? How are you positioned to stand out in an increasingly competitive marketplace with your sales and marketing efforts? One topic is leading the conversation: Account-Based Marketing (ABM). The most strategic way to reach targeted prospects is through an ABM approach because it focuses on specific high-value accounts rather than casting a wide net, leading to more personalized marketing efforts and repeat business and referrals.??It maximizes your chances for success by focusing on the accounts that matter most, delivering personalized value and driving faster, more significant sales outcomes. Marian Temesvary, founding partner of Health Mavens and expert in B2B growth strategies, stresses the importance of stakeholder communications mapping as part of the ABM process. “Stakeholder communications mapping is a powerful tool for ABM, giving you the intel you need not just about who is on the buying team, but also what to say to them and where. It goes beyond personas and profiles to map out a strategy for each stakeholder with the information they need specific to their role in the decision-making process. Your brand's value proposition is tailored to reflect their needs and drivers and placed where they research solutions like yours. Perhaps most importantly, stakeholder comms mapping ensures that content and messaging is highly personalized and relevant, which in turn moves prospects into and through the sales funnel to purchase faster.” To learn more about the impact of account-based marketing strategies, we invite you to download a copy of our ebook “The ABM Revolution: Unlocking Sales Growth in 2025.”?https://lnkd.in/gF4kBv8C. #DigitalMarketing #Marketing #Sales #SocialMedia #Branding #Advertising #ContentMarketing #SEO #LeadGeneration #B2BSales #PipelineGrowth #SalesTips #SalesTraining #SalesStrategy #SocialSelling #EmailMarketing #BusinessDevelopment #Entrepreneurship #Innovation #Leadership #Management #ABM #AccountBasedMarketing #Communications #PublicRelations #PR Marian Temesvary

In a world that’s constantly evolving, standing out is more important than ever. The Marketers Group is here to guide businesses like yours through the dynamic landscape of marketing, communications and branding. This ebook is your insider’s look into the Account-Based Marketing trend and strategies designed to impact your businesses growth. You'll find actionable insights and inspiration to elevate your game. Let’s redefine what’s possible together.? https://lnkd.in/gF4kBv8C #DigitalMarketing #Marketing #Sales #SocialMedia #Branding #Advertising #ContentMarketing #SEO #LeadGeneration #B2BSales #pipelinegrowth #SalesTips #SalesTraining #SalesStrategy #SocialSelling #EmailMarketing #BusinessDevelopment #Entrepreneurship #Innovation #Leadership #Management #ABM #AccountBasedMarketing #Communications #PublicRelations #PR?Theresa Ferguson

DID YOU KNOW that social media videos attract nearly 1200% more shares? Research indicates that social media videos attract exponentially more shares compared to posts with only text and images, showcasing video’s power in amplifying engagement and brand reach. This trend highlights the growing preference for dynamic and interactive content among users, which is especially important for standing out in business-to-business (B2B) marketing. Jay Kissman, president of Object North, the creative partner agency of the Marketers Group, emphasizes the importance of video and engaging content. "Video marketing continues to grow with an emphasis on platforms like LinkedIn and YouTube for engaging B2B audiences. Formats such as short educational clips, live webinars and customer testimonials are driving higher engagement and ROI.” He added that creative teams are also able to utilize enhanced production techniques because of advanced AI tools that help make video campaigns?even more personalized for the B2B audience. To learn more about the impact of video in business-to-business marketing, we invite you to download a copy of our ebook “The ABM Revolution: Unlocking Sales Growth in 2025.” https://lnkd.in/gF4kBv8C. #DigitalMarketing #Marketing #Sales #SocialMedia #Branding #Advertising #ContentMarketing #SEO #LeadGeneration #B2BSales #SalesTips #SalesTraining #SalesStrategy #SocialSelling #EmailMarketing #BusinessDevelopment #Entrepreneurship #Innovation #Leadership #Management #ABM #AccountBasedMarketing #Communications #PublicRelations #PR Jay Kissman Theresa Ferguson (Source: G2)

Trending 2025: How do I find the right leads? What is the best way to cultivate them? How can I get sales and marketing to work better together? How do I improve my ROI? The answer isn’t always easy. So often, we find ourselves in an increasingly competitive landscape fighting for ways to stand out. This means we must focus on being even more strategic about our targeting and leverage what many view as the most important trend in business-to-business marketing for 2025: Account-Based Marketing (ABM).? We invite you to download a copy of our 2025 playbook for sales and marketing success that includes insights from other industry-leading professionals in the field. https://lnkd.in/gF4kBv8C Feel free to email?[email protected] to discuss how ABM can improve your bottom line. Thank you to contributors Theresa Ferguson Jay Kissman Marian Temesvary Tiffany Goodwin-Brown Andrew Moore, MBA Bahu Wadud. #DigitalMarketing #Marketing #Sales #SocialMedia #Branding #Advertising #ContentMarketing #SEO #LeadGeneration #B2BSales #SalesTips #SalesTraining #SalesStrategy #SocialSelling #EmailMarketing #BusinessDevelopment #Entrepreneurship #Innovation #Leadership #Management #ABM #AccountBasedMarketing #Communications #PublicRelations #PR

"It's so good, we had to put our name on it." If you work in retail and offer private label brands, our agency can highlight the quality and value that customers find in your exclusive labels and further leverage their loyalty to your store. Drop us a line if you'd like support with your strategic or creative inspiration. [email protected]. #privatelabel?#marketing?#retail?#storebrands?#advertising?#ads?#PR?#publicrelations?#branding #socialmedia?#digitalmarketing?#cpg?#consumerpackagedgoods?#TheMarketersGroup?#TMG?PLMA - Private Label Manufacturers Association

You know it’s good when we put our name on it. If you’re a retailer focused on highlighting your private label offerings, our agency can bring to light the benefits that customers find in your store brand and further leverage their loyalty to your store with a fresh B2C marketing campaign.??Or if you’re a manufacturer, we’re just as skilled at B2B marketing to help retailers?realize the value of your products. Drop us a line if you’d like support with your creative inspiration:?[email protected]. #privatelabel?#marketing?#retail?#storebrands?#advertising #ads #PR #publicrelations #branding #socialmedia #digitalmarketing #cpg?#consumerpackagedgoods?#TheMarketersGroup #TMG?Theresa Ferguson?Jay Kissman

“Quality so exceptional that we selected it as our own store brand.” ?? Quality+Value=Loyalty ?? If you work in retail and offer private label products, we’re here to help you promote the quality and value of your store brands during the January “Store Brands Month” promotions. Our agency can bring to light the benefits that customers find in your store brand and further leverage their loyalty to your store. ??For creative inspiration with your social media, digital or web content like this example, contact us at?[email protected]. From marketing strategy to engaging creative to media pitching, we’d love to help positively impact your marketing efforts. #privatelabel?#marketing?#retail?#storebrands?#advertising #ads #PR #publicrelations #branding #socialmedia #digitalmarketing #cpg?#consumerpackagedgoods?#TheMarketersGroup #TMG?Jay Kissman?Theresa Ferguson