The Lumistella Company

?? Breaking barriers, building dreams! ?? Today, we’re proud to celebrate a milestone that proves just how far that vision has come. Co-founders and Co-CEOs, Christa Pitts and Chanda Bell, have been named to the Inc. Magazine Female Founders 500, a recognition of their leadership, perseverance, and the magic they’ve built at The Lumistella Company. From a single idea to a global phenomenon, The Elf on the Shelf? has become more than just a tradition—it’s a world of storytelling that brings joy to families everywhere. And the best part? We’re just getting started. Their entrepreneurial spirit, leadership, and unwavering dedication to creating magical family moments have shaped The Elf on the Shelf Santaverse into a beloved global tradition. This recognition is a testament to their innovation and impact in bringing holiday joy to millions. Join us in celebrating this incredible achievement! Learn more about the award: https://lnkd.in/ewWMfADa #FemaleFounders #Entrepreneurship #TheLumistellaCompany #ElfOnTheShelf

It is International Women's Day! From boardrooms to creative studios, from supply chains to C-suites—women are driving change. And today, we celebrate them all. Here, women don’t just "work" at the Lumistella Company—they lead, innovate, and inspire our company to be great. Across the organization they contribute at every level— marketing, supply chain, people operations, finance, legal, creative, licensing, and beyond. They are the visionaries, the problem-solvers, the strategists, and the dreamers who bring a little extra passion, ingenuity, and heart to everything we do. With women making up over 60% of our workforce, we’re proud to say they’re not just part of our success—they’re shaping its future. From our co-CEOs Christa Pitts and Chanda Bell to every woman across the organization, we want to applaud your dedication. Thank you for your leadership. Thank you for your creativity. Thank you for the countless ways you have made this company stronger. We appreciate you. And we’re so lucky to have you. What’s one piece of advice from a woman mentor that has shaped you or your career? Share it with us so we can all be a little better for it. Drop it in the comments and feel free to tag them. #InternationalWomensDay #WomenInBusiness #TheLumistellaCompany #WomensHistoryMonth #Leadership #Innovation

It’s #EmployeeAppreciationDay, and this year is extra special as we celebrate 20 years of The Elf on the Shelf!??? For two decades, Santa’s helpers have been bringing holiday joy to families around the world, and none of it would be possible without our incredible team at The Lumistella Company. Every employee plays a vital role in carrying out the mission of sharing the spirit of Christmas through storytelling, imagination, and heart. Your dedication to our core values of Family-focus, Integrity, Respect, and Excellence (F.I.R.E.) fuels the magic we create every day! Thank you for making The Lumistella Company a place where magic comes to life. Here’s to 20 years of The Elf on the Shelf—and to the team that keeps the magic alive! ???? #TheLumistellaCompany #CompanyCulture #Culture #ElfontheShelf

What an elftastical time we had at New York Toy Fair!?? Thank you to everyone who stopped by our booth to celebrate 20 magical years of The Elf on the Shelf and discover the exciting new chapter beginning for Santaverse: The Enchanted World of Santa Claus. ??? From new characters and limited-edition products to unforgettable stories, we’re more inspired than ever to continue spreading holiday magic to families worldwide. ?? Missed us at Toy Fair? We'd love to connect! Reach out at [email protected]. #ToyFair2025 #TheLumistellaCompany #ElfontheShelf #Santaverse

The Santaverse celebration is in full swing at #ToyFair2025, and Booth #1907 is the place to be! ??? We’re celebrating 20 years of The Elf on the Shelf! Celebrate the beloved Scout Elves?with us as we introduce brand-new characters, enchanted stories and exclusive, limited-edition products that are destined to become fan-favorites. There’s never been a better time to join the celebration! ?? Stop by Booth #1907 to: ?? Explore new products and stories from Santaverse ?? Discover partnership opportunities ?? Celebrate two decades of family traditions Come be part of the magic! #ToyFair2025 #TheLumistellaCompany #ElfontheShelf #Santaverse

The Elf on the Shelf turns 20—and we're celebrating in elftastical style at New York Toy Fair 2025 from March 1-4! ? Join The Lumistella Company and all our pals from Santaverse: The Enchanted World of Santa Claus! It's a magical storytelling universe with new characters, limited-edition products and heartwarming tales—all inspired by two decades of joyful family moments. ???? ?? Visit us at Booth #1907 and discover how you can partner with us to step into the stories, help celebrate 20 years of enchanting adventures and bring the magic of the Santaverse to families around the world! #ToyFair2025 #TheLumistellaCompany #ElfontheShelf #Santaverse

Last week, The Lumistella Company had the honor of welcoming 22 amazing students and 7 dedicated employees from Path United into our home of imagination and innovation. From the moment they arrived, excitement and possibility filled the air! With the guidance of 7 passionate mentors from our Finance, IT, Legal, Global Marketing, Creative Arts, Consumer Products and People Operations teams, our guests discovered the magic behind our work. They explored career paths, engaged in hands-on learning and saw firsthand how creativity and strategy come together to make joyful family moments a reality. At The Lumistella Company, we believe in lifting up the next generation, fueling their aspirations and opening doors to opportunities they may have never imagined. Through partnerships like this, we’re not just sharing the joy of Christmas—we’re investing in future leaders, innovators and storytellers. A heartfelt thank you to Path United for allowing us to be part of this journey. The future is bright, and we can’t wait to see where these incredible young minds go next! Learn more about our commitment to making a difference! https://lnkd.in/ex_ay9Ut #TheLumistellaCompany #Philanthropy #ElfontheShelf #PathUnited

Today's the day and we invite you to be among the first to see the cover and pre-order the official novel from The Elf on the Shelf Santaverse! https://lnkd.in/euEYyXu5 ??? Some journeys lead to destiny. This epic story explores the untold origins of Santa Claus, offering a deeper look into the backstory that has inspired generations. More than just a tale of magic, this novel is a story of courage, belief, and the power of doing what’s right—a timeless message that resonates with all of us. Home to the world's largest Christmas brands, The Lumistella Company is uniquely positioned and trusted by fans as the go-to resource for stories that share the magic and adventure of the North Pole. As we expand Santaverse, we remain committed to creating meaningful, engaging storytelling that brings families together and strengthens the spirit of the holiday season. We can’t wait to share more about this incredible journey in the coming months! #Santaverse #Storytelling

???? Wrapping up an incredible time at Spielwarenmesse 2025! ???? We had a fantastic week in Nuremberg alongside our German distributor HCM Kinzel GmbH, sharing the magic of The Lumistella Company and The Elf on the Shelf Santaverse with toy industry professionals from around the world. Thank you to everyone who visited us! If we missed you, feel free to reach out at [email protected] – we’d love to connect. Stay tuned for more exciting updates from The Lumistella Company! ? Up next: New York Toy Fair! #TheLumistellaCompany #Sales #ElfontheShelf #Santaverse

2024 was nothing short of a festive celebration of collaboration, and we’re thrilled to highlight some of the incredible brands and events we’ve had the privilege to work with this year: ??? BetterSleep? – A cozy bedtime story time with Santa’s Scout Elves and Elf Pets, helping families unwind and rest better together. ?? HarperCollins Publishers – Unveiling new children's books, sharing heartwarming tales that inspire young readers and spark their imaginations. ??? Beaches Resorts – Delivering the ultimate V.I.E. (Very Important Elf) experience, creating unforgettable holiday escapes that made family vacations even more magical. ?? FCA Fiat Chrysler Automobiles – Sparkle, the Scout Elf, helped spread extra Christmas magic on social media, creating moments of joy for all to enjoy. ? Starbucks – A new barista from the North Pole joined the team, adding a sprinkle of holiday cheer to every cup. ???Macy's – The?98th?Macy’s Thanksgiving Day Parade? introduced the brand-new?Extraordinary?Noorah?& Elf on the Shelf?balloon, delighting families and adding to the season’s festive spirit.? ?? Vogue – Santa’s Scout Elves received a fashion makeover, sporting stylish new looks from Thom Browne, Inc., Tanner Fletcher, Batsheva LLC., and J.Crew, bringing a touch of haute couture to the holiday season. ? Nespresso UK – David Beckham shared a cozy cup of coffee with his family’s Scout Elf, making the holiday season even warmer and more magical. We’re tremendously thankful for our amazing partners who’ve made 2024 extra special, and we can’t wait to unwrap what’s ahead in 2025, just in time to celebrate The Elf on the Shelf’s 20th Anniversary! Visit https://lnkd.in/eHFvAhRB to learn more about our partnership opportunities! #TheLumistellaCompany #Partnerships #Collaboration?