The Longer Game

Remember when Facebook CPCs were pocket change? Those days are long gone. Ad costs have doubled (or worse), and brands that aren’t adapting are feeling the squeeze. ? CPCs have skyrocketed—what used to cost $2 is now $6 or more. ? Cheap traffic is disappearing, forcing brands to rethink their media strategy. ? Platforms like Threads and TikTok Ads could shake things up, but for how long? Bottom line: Advertising isn’t getting cheaper. Brands that diversify, optimize, and think long-term will survive. The rest? They’ll keep paying more for the same clicks. #advertising #marketingstrategy #ecommerce #digitalads

Big brands have massive budgets and entire teams dedicated to dominating the market. Meanwhile, small brands struggle to stand out. But here’s the truth: you don’t need a big budget to win—you need the right strategy. ?? ? Own your niche—speak directly to the audience that big brands overlook. ? Leverage cost-effective platforms like YouTube TV to gain visibility. ? Go full-funnel—don’t just chase conversions; build awareness and long-term loyalty. Small brands that play smart beat big brands all the time. Get insights from top experts—watch the full episode. ->https://loom.ly/lQJLyi8 #ecommerce #brandstrategy #marketingtips #digitaladvertising

98 out of 100 visitors leave your site without buying. The usual fix? Throw more money at ads. But what if it’s not your ads? What if your site just isn't helping people buy? In the upcoming episode of The Longer Game, I talk with Matthew Stafford of Build Grow Scale about: ? The trap of over-designing for persuasion ? The single best CRO test of the last 5 years ? And why clarity > complexity every time If you want to get more from the traffic you already have—this one’s for you. ??? Drops soon. #ecommerce #uxdesign #conversionrate #digitalstrategy #retailinsights #thelongergame

The Hidden Cost of Advertising: Why Short-Term Thinking is Expensive Ad costs don’t go down—they go up. More advertisers, more competition, and suddenly, your RoAS obsession is hurting your growth. ? Ads follow the people, and platforms get more expensive as adoption increases. ? Brands hyper-focused on return today risk shrinking their audience tomorrow. ? The real play? Balance short-term returns with long-term audience growth—or keep paying more for the same customers. Want to scale? Stop thinking in 30-day cycles. #advertising #marketingstrategy #ecommerce #digitalads

If you’re just taking orders, you’re not a strategist—you’re a vendor. Clients come to agencies because they don’t know what to do. If all you do is follow instructions without challenging the strategy, you’re not driving growth—you’re just a task manager. Real strategists ask the hard questions, challenge assumptions, and push for long-term success, not just quick wins. Which one are you? #ecommerce #marketingstrategy #agencylife #businessgrowth

Full-Funnel Isn’t a Buzzword—It’s How You Stay in Business Too many brands chase short-term wins and ignore the bigger picture. But real businesses aren’t built just to survive for six months—they’re built for long-term success. ? YouTube TV ads cost as little as half a penny per view—cheap, high-impact awareness on the biggest screen in the house. ? Smart brands retarget engaged viewers and pull them down the funnel for better conversions. ? The goal? Fill your pipeline affordably so you’re not just fighting for the same buyers over and over. Play the long game or get left behind. #marketingstrategy #fullfunnel #ecommerce #digitaladvertising

Big brands dump cash into awareness campaigns with no clear path to conversion. Small brands skip awareness altogether and wonder why no one’s buying. Both are losing opportunities. A smart marketing strategy balances upper-funnel awareness with lower-funnel conversions—bringing in new audiences and turning them into buyers. That means: ?? Using YouTube, social, and content marketing to fill your audience pool ?? Retargeting the right people to drive sales ?? Optimizing spend so you're not just burning cash on reach or limiting yourself to the same small audience Want to actually grow your brand? Play the long game and get the mix right. #MarketingStrategy #BrandGrowth #FullFunnel

Big brands focus too much on broad awareness. Small brands ignore it altogether. Both are missing the mark. ? Your audience isn’t linear—they need multiple touchpoints before they buy. ? Full-funnel strategy matters: smart awareness (@YouTube) → targeted mid-funnel (non-branded search) → high-intent conversions (remarketing, branded search). ? If you’re not expanding your audience, you’re just fishing in the same pond. Growth isn’t just about spending more—it’s about spending smarter. #marketingstrategy #fullfunnel #ecommerce #digitaladvertising #brandgrowth

The Longer Game Season 3, Episode 12 is LIVE! The AI era isn’t coming—it’s here. The real question is: Are you using it to your advantage? Satej Sirur, CEO of Rocketium , joins Michael Maher for a deep dive into how AI, automation, and tech are reshaping retail and ecommerce. Spoiler: AI is replacing some human tasks—but mostly the mundane, repetitive ones. The real opportunity? Freeing up teams to focus on strategy, creativity, and growth. Inside this episode: ? Why AI isn’t a magic bullet (but still changes the game) ? How brands should actually be using AI in advertising & content ? The biggest mistake companies make when adopting new tech ? What data-driven decision-making really looks like If you’re trying to figure out how to make AI work for you instead of the other way around, this episode is a must-listen. ?? Stream it now: https://lnkd.in/eY_gpVpX ?? What’s your take on AI in retail? Drop your thoughts below! #TheLongerGame #RetailTrends #AIinEcommerce #EcommerceMarketing

Brands often: ? Use broad targeting that doesn’t drive market share ? Focus too much on short-term RoAS ? Ignore their full funnel Here's what you can do: ? Refine audience targeting ? Balance brand awareness & performance marketing ? Measure the right success metrics Fix your strategy now. Get expert insights from the latest episode. ->https://loom.ly/dixN6yg #expertinsights #roas #performancemarketing #brands #targeting #funnel #awareness #performances #strategy