The Image Impact Group, LLC

Your presence is your first impression. And perceptionis are being formed whether you like it or not. Most people underestimate how much their image, personal brand, and online presence impact buyer perception. And the franchise industry is no different. They assume the numbers and business model will do the talking. They assume buyers will see the franchise before they see the people selling it. But in reality? 55% of first impressions are based on appearance alone. (Psychology Today) 80% of business decision-makers say a professional image impacts trust and credibility. (Forbes) Personal branding makes executives 40% more likely to be seen as industry leaders. (LinkedIn Business) Your digital presence, your in-person presence, even the way you communicate and carry yourself—it all sends signals to franchise buyers. And if those signals don’t align with trust, authority, and confidence? They hesitate. They overanalyze. They take longer to commit. Or worse—they move on to a competitor who looks like a leader before they even pick up the phone. Seems to me it's past time to make a change. And that's what I specialize in. Let's talk about what that can mean for you, your team and your bottom line.

We hope you’ll join us THIS Wednesday!

The best franchise brands have a process: ?? Marketing generates leads. ?? Development teams nurture relationships. Eventually, someone signs. But why does it take so long? Because for most brands, the first real moment of trust happens during a phone call. Until then, it’s… Just sales emails. Just digital brochures. Just “Let me know if you have any questions.” Buyers are flooded with franchise opportunities, waiting until the first call to build credibility is a losing strategy. What If Franchise Development Leaders Showed Up Before the First Call? Franchise brands invest in video. They create high-production commercials. They showcase franchisee testimonials. They highlight corporate culture. But where is the development team? Where are the faces that prospects will actually be speaking with? Where is the confidence, the credibility, the leadership—not of the brand, but of the people selling it? The brands that move buyers through the decision-making process faster aren’t just investing in corporate marketing. They’re putting their franchise development leaders front and center. What are you doing to maximize the impact of your development team? This is our specialty. Let's have a conversation about how that can look for your brand and for your bottem line.

Referrals are great—but relying only on referrals? That’s risky. It means your business depends on someone else to talk about you instead of you taking the lead. And that’s a dangerous place to be. So what's a better strategy? Attraction marketing. Instead of chasing leads, draw them in. Build a brand that positions you as the go-to expert. When potential buyers start their research (which, by the way, happens online before they ever call), make sure they’re finding you—your insights, your expertise, your authority. When you control the message, you control the narrative. And when you control the narrative, you attract the right buyers. So, the question is: are you chasing, or are you attracting? Ps. this is from last week's webinar geared towards franchise consultants.

You meet someone at a networking event. The conversation flows. There’s a real connection. They leave intrigued by what you shared. And what’s the first thing they do when they get home? They Google you. They vet you. Now, imagine what happens next.. Do they find a strong online presence—your insights, your expertise, your thought leadership? Or do they find… nothing? If you’ve positioned yourself as a go-to expert, they’ll dive into what you put in front of them. Not your competitor. Not a random article. You. This is why visibility isn’t optional—it’s a business strategy. Your ideal clients are already looking. The only question is: will they find you? ps. Right before this clip, I asked participants to Google themselves to see what comes up. I challange you to do the same.

Are you capitalizing on the credibility and the brilliance of your business development team? How are you helping them to stand out? Not sure where to start? That’s where we come in. It’s what we do. From building confidence to creating consistency, our job is to build credibility through visibility. For more information, please DM Karyl Morris directly.

Franchise buyers don’t make decisions in a vacuum. They’re watching, researching, and evaluating long before they take action. Your ideal franchise prospect (or any ideal client, for that matter) are putting in the time to do their research before they ever pick up a phone, answer an email or respond to a text. Here are some stats to consider: ?? 70% of franchise buyers say trust in leadership influences their final decision. (Franchise Business Review) ?? Decision-makers are 5X more likely to engage with someone they recognize. (LinkedIn) ?? Executives with strong personal brands generate 33% more inbound leads. (LinkedIn Business) If your first interaction with a buyer is a pitch, you’re already playing catch-up. The brands selling the most franchises aren’t just talking about leadership. They’re showing it. Are you?

You know the value you bring to the table—but do your ideal clients? Most franchise buyers don’t know franchise consultants exist, let alone how much they can help save time, money and frustration. Even when they do, who they should pick is a mystery. Everyone is blending in—so?your ideal buyer is?either going it alone or picking the first name they see. In an industry built on relationships and trust, standing out isn’t about who has the most experience or the longest resume. It’s about showing up in the right places, at the right time, with the right message. If you're a FranNet consultant, please join me THIS Wednesday for a private webinar on this topic. Check your email for more information or scan the QR code at the end of the video. Not with FranNet but interested in bringing this topic to your consultants/brokers? Please DM for more information. #franchising #businessdevelopment #personalbranding

Franchise sales have evolved. From consulting to developing leads… Buyers aren’t just looking for a business, they’re looking for leaders they trust. In this video, I break down how the best franchises aren’t just selling a business, but building visibility and credibility before ever reaching out. Learn why trust is the key to fast franchise sales and how to position yourself as a leader buyers are already familiar with. #FranchiseSales #TrustInFranchising #FranchiseGrowth #LeadWithCredibility

When it comes to building a brand as a client-facing leader, success isn’t just about ambition—it’s about alignment. Every email you send, decision you make, or meeting you attend tells a story about who you are and the value you bring. But what happens when your actions don’t match the story you’re trying to tell? Push play ?? for 3 things you must have to maximize your image (and personal brand) impact.