The Hundreds

Disney’s Creative Evolution: Why Bringing in Bobby Hundreds is a Brilliant Move For decades, The Walt Disney Company has set the standard for storytelling, innovation, and cultural impact. But in recent years, their creative output has felt… familiar. The brand remains an entertainment powerhouse, yet capturing the next generation—particularly Gen Z and younger Millennials—has become a challenge. The world is moving faster, and youth culture is shifting in ways that demand fresh perspectives, risk-taking, and a deep understanding of where cultural conversations are happening. That’s why Disney’s latest move—bringing in Bobby Kim (aka Bobby Hundreds), co-founder of The Hundreds—is one of their smartest creative decisions in years. Bobby isn’t just a designer; he’s a culture builder. For over two decades, he’s been at the forefront of streetwear, community-driven branding, and youth engagement—three things Disney desperately needs more of in their creative approach. His past collaborations with Disney (which have blended nostalgia with street-level credibility) have already proven his ability to reinterpret the brand’s legacy in a way that resonates with new audiences. But as a more integral creative force? The potential is enormous. Here’s why this move matters: ? Cultural Relevance – Bobby has built his career on earning cultural relevance, not forcing it. In an era where audiences can spot inauthenticity from miles away, his influence could help Disney tap into real subcultures rather than just marketing to them. ? Creative Risk-Taking – The Hundreds has always thrived on challenging norms, blending high and low culture, and embracing creative chaos. Disney, for all its strengths, has become risk-averse in storytelling and branding. Bobby’s presence could help shake that up. ? Bridging Generations – Disney’s strongest asset is its legacy—but nostalgia alone won’t keep them relevant. Bobby understands how to reinterpret heritage brands for new generations, making them feel fresh while respecting their roots. ? Street-Level Connection – Disney’s marketing often aims at youth culture; Bobby has built his career from within it. That shift in perspective—bringing in someone who understands youth movements organically—could be transformative. If Disney truly empowers him, this could signal a new creative era—one where the company evolves from a nostalgia-driven content machine into a cultural force that actually leads trends again. And that’s the magic Disney needs right now. I couldn’t be more excited with this move and believe the Happiest Place on Earth just became a little bit brighter.

The Hundreds and CORE (Community Organized Relief Effort) are collaborating on a T-shirt to aid victims of the Los Angeles Fires. https://lnkd.in/gVdqjrmu CORE is a global humanitarian organization based in Los Angeles that has responded to disasters around the world. With a community-focused approach, they are a critical partner in ensuring funds are directed to the vulnerable people that need them most. The T-shirts are available for pre-order now and will be delivered in 3-4 weeks after sales are closed. All profits will go towards CORE’s mission to help underserved families set the foundation for rebuilding in the aftermath of LA’s unprecedented firestorm of January 2025. Funding will go to ensure families receive both immediate and long-term support through cash programs, emergency materials, to comprehensive case management to navigate the aid process as they work to rebuild - helping families, individuals and informal and formal businesses to get back on their feet.?

Bobby Hundreds and The Hundreds doing an ice cream collab with Jeni's Splendid Ice Creams was not on my 2024 bingo card, but here we are... (Saffron and rose water taste pretty good, I've come to find out.) ?? ?? ??

Never thought I'd be a part of something like this, but I was fortunate enough to be a part of the inaugural merch capsule for AMC Theatres! We have two designs that reflect our theme, "My Life is a Movie" with two different energies. Soon these designs will be available for purchase in several AMC Theatres, nationwide! Check your local theatre in the coming weeks.

The Hundreds X Jeni's Splendid Ice Creams, our take on Persian Ice Cream with saffron, rose water, and pistachios playing in razor-sharp balance.? Now available at Jeni's locations nationwide ?? ??

My art is featured at 0:48.