B.E. Collective+

Student Athletes: NIL Deals & HBCU Growth Unlock the power of NIL deals for student athletes! Learn how to leverage your name, image, and likeness to build a thriving business, especially within the exciting landscape of HBCU platform growth. This video explores strategies for success in the evolving world of college sports. #NILdeals #StudentAthletes #NameImageLikeness #HBCU #CollegeSports #PlatformGrowth #BusinessOpportunities #Entrepreneurship #GrassrootsMarketing #SportsBusiness

HBCU Student-Athletes: Build Your Own NIL Empire Unlock the power of NIL deals! Learn how HBCU student-athletes are building their brands, creating partnerships, and becoming self-reliant entrepreneurs. This video explores innovative strategies for success in the evolving world of Name, Image, and Likeness. #HBCU #NIL #StudentAthletes #Branding #Marketing #Entrepreneurship #SelfReliance #Partnerships #CollegeSports #NameImageLikeness

HBCU Student Athletes: Brand Building & NIL Deals Unlock the power of collaboration! Learn how HBCU student-athletes can leverage NIL deals and strategic partnerships to build their brands. This video explores innovative marketing strategies and the importance of networking within the HBCU community. #HBCUStrong #NILDeals #StudentAthleteBrand #HBCUIconExchange #StudentAthlete #Branding #Marketing #NIL #Collaboration #Partnerships #HBCUStrong #NILDeals #StudentAthleteBrand

HBCU Athletes: Brand Deals & Best Practices Unlock the secrets to HBCU student-athlete brand success! Learn best practices for NIL deals, marketing strategies, and building a powerful network. This video features inspiring success stories and expert advice for athletes and agents alike. #HBCUSuccess #HBCUIconExchange #StudentAthleteNIL #BrandBuilding #MarketingStrategies #HBCUSuccess #NILDeals #Networking #CollegeAthletes #PersonalBranding #HBCU

Educating the HBCU community and next generation of sports & entertainment professionals on NIL, Brand Building, & Sports Business at Clark Atlanta University School of Business

Last week’s Understanding NIL panel discussion at Clark Atlanta University School of Business with - Ivory Tabb Vaughan Moss Paula L Jackson, PhD, MBA Marc Smith

ICYMI: Last Friday’s Sports & Entertainment Entrepreneurship Summit at Clark Atlanta with Clark Atlanta University School of Business Howard University & PNC National Center for Entrepreneurship Southeast Region

ICYMI: Last Friday’s Sports & Entertainment Entrepreneurship Summit at Clark Atlanta with Clark Atlanta University School of Business Howard University & PNC National Center for Entrepreneurship Southeast Region

Had an amazing time at the Sports & Entertainment Entrepreneurship Summit today at Clark Atlanta University! The panel discussions were incredibly insightful, covering everything from NIL opportunities to branding, entrepreneurship, and talent representation. Hearing from industry professionals who have navigated the business firsthand was both inspiring and motivating. There are so many new learning opportunities that challenge me to dive deeper into understanding who I am now and who I want to become in the near future. Being in spaces like this reminds me of the importance of growth, networking, and continuously seeking knowledge. Grateful for today’s experience and excited for what’s ahead! #ClarkAtlantaUniveristy #BusinessAdministartionStudent #MarketingandManagement Bobby Height Ivory Tabb Markesha Henderson, Ed.D. Vaughan Moss Mark Smith Antoine Burrell

I had a conversation with a brand executive the other day, and it went exactly how I expected. “We want to get into NIL, but we’re only looking at top D1 athletes. That’s where the real value is, right?” I hear this all the time. So I asked, “What if I told you that a high school athlete with 5,000 followers could drive more sales than a D1 athlete with 500,000?” He laughed at first. Then I showed him the data. ? High school and small-college athletes often have higher engagement rates than big-name athletes. ? Gen Z trusts micro-influencers and niche athletes over polished celebrity endorsements. ? Athletes at smaller schools have deeply connected audiences that actually take action. By the end of the conversation, he wasn’t laughing anymore. He was listening. The brands that are winning in NIL aren’t just throwing money at the biggest names. They’re working with athletes who actually move the needle, athletes who know how to engage their audience and influence buying decisions. But most brands are missing this opportunity. They’re still stuck in the old way of thinking, betting big on professional athletes and overlooking the marketing goldmine that is high school and college sports. Here’s the reality: NIL isn’t just a trend. It’s the future of sports marketing. ? The college sports audience is bigger than most pro leagues. ? High school sports drive massive local influence. ? Athletes are more trusted than traditional influencers. And yet, most brands still aren’t paying attention. Right now, NIL deals are still massively undervalued. But that won’t last forever. The companies that understand this now will dominate the next wave of sports marketing. The ones that wait? They’ll be competing for overpriced deals while their competitors have already built strong relationships with the next generation of influential athletes. So my question is, what’s holding your company back from investing in NIL? Let’s talk.