We're excited to share the impressive outcomes of Halara's NYC pop-up and offer a glimpse into our future plans, as detailed by Alicia Esposito in Retail TouchPoints. Our first pop-up attracted nearly a thousand visitors daily during the weekends, with 33 styles selling out or nearly selling out by the final day. As Gabby Hirata, Global Brand President, noted, "Most of the resources at Halara are spent on fabric research and development and supply chain... everything has been made using activewear fabric or functionality. That is going to forever be an anchoring point for our unique value proposition.” As more and more customers recognize this, we’re planning 20 more pop-ups over the next two years, bringing our mission of living an active lifestyle to even more people through offline activation. Stay tuned as we continue to revolutionize activewear and expand Halara’s reach. Read more about our SoHo pop-up success and future plans here: https://lnkd.in/gSwvpfUh #Halara #RetailInnovation #Activewear #PopUpShop
关于我们
We obsess over creating the perfect fit, engineering the best fabrics and developing the most useful functional details. And we do it all thanks to you. Using surveys, social media comments and product reviews, we respond to millions of comments and suggestions to perfect our products and to create performance fabrics that meet our customers needs. From our amazing fabrics (the softest denim you’ve ever felt) to our clever designs (exercises dresses with semi-detachable shorts), the details that make our clothes so comfortable, flattering, and functional come from your ideas. We create for the self-expressive woman, someone who accepts and loves who she is and who isn’t afraid to incorporate fashion-inspired details into her athleisure wear. We’re developing next-generation, quality athleisure for your every move, whether you’re working out, hanging out, or going out.
- 网站
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https://www.thehalara.com/
Halara的外部链接
- 所属行业
- 服装和时尚用品零售业
- 规模
- 501-1,000 人
- 总部
- New York
- 类型
- 私人持股
- 创立
- 2020
地点
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主要
获取路线
US，New York
Halara员工
动态
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We're thrilled to share a in-depth review from Hannah Singleton from Well+Good highlighting the versatility and comfort of Halara's athleisure wear! Our favorite quote from the article perfectly captures what we're all about: "I travel a few times a month for work and always pull these out of my closet for flights—not only because they’re an ego boost while I’m walking (waltzing) through the airport but also because they’re one of the most comfortable pairs of travel “pants” I own... I test a lot of products, especially active and leisure wear, and it’s rare to find a piece of clothing I reach for again and again (and again) that’s less than $50." This feedback fuels our passion to deliver high quality athleisure at an accessible price point. We are proud to support women from all walks of life in living an active, unrestricted lifestyle. Read the full review here: https://lnkd.in/gaifYtQJ #MadeForWhatMovesYou #Halara #Athleisure
I Wear These $30 Dollar Flared Leggings Every Time I Travel and *Always* Get Compliments
https://www.wellandgood.com
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The Las Vegas Convention Center hosted the world’s largest B2B Pickleball Expo from June 6th to 9th, marking a significant milestone for Halara. With over 10,000 attendees, including 1,000+ athletes and industry professionals, our innovative athleisure wear made a powerful impression. This was Halara's first professional pickleball convention, highlighting our commitment to this sport. From designing pickleball clothes, visors, and paddles, we create customer-centric products that help people achieve their goals, both in athleisure and athletics. Our signed Halara athlete, Salome Devidze, the number one ranked pickleball player in the world, showcased her skills and engaged with attendees at our booth. Watch her demonstrate her professional pickleball expertise on 8NewsNow.com (https://lnkd.in/ewD86APj), in the Easy Peezy Active Dress in Salsa. #Halara #Pickleball #PickleballConvention #Madeforwhatmovesyou
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Starting tomorrow, Friday, May 31st to June 9th, Halara is hosting its first-ever pop-up store in NYC! For years, we've been tempted with creating a unique space where our customers can come experience our innovative fabrics and immerse themselves in the Halara magic firsthand. NYC, our home base, felt like the perfect place to bring this to life, as our brands' ethos aligns perfectly with the city's fast-paced, energetic way of living. Open daily from 11:00 a.m. to 7:00 p.m., our pop-up store in the heart of Manhattan's Soho will showcase some of our best-sellers, with exclusive promotions daily. We can't wait to finally connect with the world IRL! Location: 470 Broadway, New York, NY 10013 #Halarapopup #NYC #CommunityEngagement #ActiveLifestyle #popup
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Halara transforms challenges into triumphs. We’re committed to crafting athleisure that empowers women every step of the way. Here’s to pushing boundaries!
Sharing my journey here had been my favorite creative escape. Recently, though, I took a break. I faced my first burnout - the kind that completely drains one of motivation, totality-eclipse-level of darkness. It lingered for a month, but today, I can finally say I snapped out of it, thanks to the past Taylor Swift's TTPD weekend. My breakthrough began with a clip from Taylor's 2020 documentary "Miss Americana." In it, Taylor receives a call from her publicist—presumably the formidable Tree Paine—informing her that she’d been excluded from the major Grammy categories ( https://lnkd.in/eizfDHfi). Taylor went quiet for few seconds, then said: "I just need to make a better record." Then she gently repeated it a few times, seemingly to Tree but more to her self. "It is OK. It is fine. I just need to make a better record." Then, everyday she showed up at the studio. It marked the start of the most proliferate period of her career. The rest was history. Last weekend, I watched that clip over and over, letting all tear exit my system. Last December when Taylor was announced as TIME's Person of the Year, I wrote to our entire teams at Halara: "While no one can predict the future, TIME's Person of the Year gives us a glimpse into those significant, monocultural moments...Look at Taylor's power on crafting compelling narratives that resonate personally (depth) and broadly (width), in various formats and media...Grassroots, personal truth, and culture moving from bottom up...Do you sense the similarities between Taylor and Halara?" You might not see it yet, but I believe Halara has the potential of capturing the zeitgeist just as Taylor has, who once said, “My life don’t gravitate towards being edgy, sexy or cool. I just naturally am not any of those things...I’m imaginative, I’m smart and I’m hardworking. And those things are not necessarily prioritized in pop culture.” Transitioning from CEO of an iconic brand to an entrepreneur building the Halara brand, I’ve received countless raised eyebrows, worsened by my own self-doubts of not being capable or fast enough. Halara is not cool or fancy. Halara is a disrupter who comes with her own playbook. Halara is a player of efficiency who tirelessly makes quality athleisure for ALL women from ALL walks of life. We might be in our "Reputation" era now. That is OK. We just need to keep making better athleisure wear. Keep showing up, everyday. One day, your hero may wear it. And before you know it, the world will take notice. https://lnkd.in/e8-STd77
Taylor Swift Takes Coachella in Viral TikTok Skort and Stella McCartney Bag With Travis Kelce at Neon Carnival 2024 Party
https://wwd.com
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Thrilled to See Our Waffle Work Pants on Good Morning America! With over 300,000 pairs sold on TikTok, these pants are taking the workwear world by storm with their perfect blend of comfort and style. Praised by GMA's Lori Bergamotto and Michael Strahan for their polished look and cozy feel, they're the perfect addition to your workday wardrobe (or anywhere you want to look sharp and feel amazing). #Halara #PlayItMyWay #HalaraMoves #BrandEvolution #Empowerment #BrandJourney
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The 2024 Chase APP Miami Pickleball Open was a defining moment for the Halara family! Over 1,200 athletes, including our 11 Halara-sponsored pickleball stars, competed for the Golden Ticket ?! Our athletes showcased their skills and spirit in custom Halara gear, highlighting Halara as more than a brand, but as a movement. Proud moments like these are what we live for—bringing innovation and community together, right on the court. #Halara #PlayItMyWay #halarapickleball #halaraambassador
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Halara转发了
It was an honor to participate in a dynamic panel discussion on sustainable fashion at Bard Graduate Programs in Sustainability on behalf of Net Impact, alongside some truly inspiring women. The conversation, moderated by the amazing Sarah Bergman, left me feeling energized and hopeful about the future of our industry. Each panelist brought a unique perspective to the table, tackling the industry's biggest challenges with innovative solutions. I was able to emphasize the importance of Halara's brand ethos and mission alignment, and how we've been able to foster deeper connections with consumers that in turn encourage more sustainable practices. #sograteful #HalaraMoves
I had the wonderful opportunity to moderate a panel of incredible fashion women at Bard Graduate Programs in Sustainability on behalf of Net Impact last night. We had a great mix of experience in the industry, all eager to tackle fashion's biggest obstacles. It was the first time, in a while, that I left a fashion conversation feeling hopeful. It's thrilling to see strong leaders advocating for healthy people on a healthy planet. ? Meytal Clark Rubin brought an amazing angle on consumer health safety- a conversation we are not speaking enough about. What is on our clothing? She also highlighted the impact big brands can have on product development, we just need to rethink distribution and over production. ? Nancy Rhodes is building an incredible tool to modernize our world's greatest craftspeople- our tailors, cobblers, horologists, jewelers! Her circular solutions are innovative, necessary, and a massive opportunity for a dying trade. It’s also an opportunity for brands to harness and cultivate relationships with their consumers. By extending the product lifecycle, consumers will continue to come back for this service.? ? Maya Yearwood talked a lot about brand ethos and mission, how powerful it is to work for a group of people that hold the same values. By truly understanding the consumer, you don't just make a sale, you make a relationship. This naturally builds sustainability as well as builds better product, that people want to keep. ? last, but not least, Amy Rauen talked about the incredible space circularity holds in the fashion industry. Bringing in new systems thinking is what’s going to transform the industry. And it’s especially exciting to see engineers, scientists, and climate advocates enter the fashion world. ? Large thank you to our panelists and all who attended. We look forward to hosting more panels in the future across various industries!
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"While many e-commerce companies may hope to see a product 'go viral' the way Halara has, the four-year-old brand’s decision to focus more on brand storytelling underscores the importance of a more lasting narrative." Gabby Hirata, our Global Brand President, recently shared with Modern Retail about how we're evolving from viral hits to a brand defined by genuine connections. We are committed to creating a brand that resonates with our community’s values and aspirations. https://lnkd.in/g-4TzZnu #HalaraMoves #BrandEvolution #Empowerment #BrandJourney #CommunityEngagement
Why Halara is aiming for engagement after viral TikTok-driven sales
https://www.modernretail.co
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Celebrating women is what we do! Halara is athleisure for women, by women. Our Global Brand President, Gabby Hirata, recently spoke to Forbes about our viral success on TikTok and our unwavering dedication to creating exceptional products for you. Empowered women change the world. Be inspired by the journeys of incredible female entrepreneurs and trailblazers: https://lnkd.in/ehZHZaMY #womenshistorymonth #womeninbusiness
How Activewear Brand Halara Harnessed The Marketing Power Of TikTok
forbes.com