The Graygency

? Client Spotlight: Astley Clarke ? "We have partnered with The Graygency for over a year across all our digital activity. They have proven themselves to be exceptionally efficient in finding innovative ways to improve performance." — Astley Clarke At The Graygency, we’re proud to drive exceptional results and innovation for our clients.

?? 2024 CTA Trends You Need to Know!?? 1. Get X Off: Drive action with clear, enticing discounts. Example: “Get 20% off your first purchase!” 2. Explore X: Invite curiosity and engagement. Example: “Explore our new collection today!” 3. Unlock X: Create a sense of exclusivity and value. Example: “Unlock exclusive access to our latest launch!” 4. Limited Time Offer: Add urgency to your promotions. Example: “Hurry—limited time offer, ends soon!” 5. Just for You: Personalise the experience to build a connection. Example: “Just for you: a special discount on your favourite items!” 6. No CTA: Sometimes, letting the content speak for itself can be equally effective, allowing the value to shine without a direct prompt. Leverage these CTAs to drive engagement and conversions in 2024!

?? Revisiting Peak Strategies for 2024 ?? We had an insightful internal meeting today, and one key takeaway is that replicating last year’s peak strategy won’t cut it. The way consumers are engaging with content has shifted significantly from 2023. To stand out this year, we need to innovate rather than rely on past strategies. It’s not about copying your best ads with a new color palette or offer. Instead, we need to revisit our approach, rethink our Black Friday and Cyber Week strategies for 2024, and start implementing fresh ideas now. Let’s get creative and build a strategy that truly resonates with today’s audience.

?? Reach Campaigns: Not Just for Big Budgets! ?? Think reach campaigns are only for advertisers with massive budgets? Think again! Nearly every advertiser can benefit from adding a small reach campaign to their strategy. ?? Reaching new audiences means driving incremental revenue and conversions—bringing in out-of-category buyers that your direct response campaigns can convert. And there’s always budget to reallocate, often found in over-investing in retention or retargeting those who would convert anyway. Investing in reach campaigns can maximize your marketing efforts, drive growth, and improve performance. It's time to rethink your strategy!

?? Turning Clicks into Conversions! ?? Our partnership with Leem has been a game-changer! Through our strategic PPC campaigns, we’ve achieved an impressive 80% increase in brand conversion rate. And that’s not all—we’re also driving engagement and brand awareness with targeted Paid Social efforts. At our agency, we don’t just set up campaigns; we craft tailored strategies that deliver real results. Ready to elevate your brand with a partner who knows how to drive success? Let’s chat! ?? https://lnkd.in/ddEuSvMF

How to Successfully Use Before and After Ads in Your Marketing Strategy? Elevate your ad game with these tips to create compelling "before and after" ads that comply with Facebook's guidelines and resonate with your audience. 1. UGC Over Studio Shots 2. Avoid Weight Loss Claims 3. Use Alternative Terminology 4. Show Realistic Timeframes 5. Highlight Real Stories 6. Show Visible Changes After Use Follow these tips to craft successful "before and after" ads that not only comply with guidelines but also engage and convert your audience!?

Unlock Your Marketing Potential Are you simplifying your ad accounts and seeing great results? That's fantastic! But remember, this is just the beginning. Here's why you can't stop at platform performance: Simplifying accounts can boost platform metrics, but don't get too relaxed once you see those positive numbers. ?Always check if the improved platform performance translates into better business performance. Focus on gauging the incremental lift from your simplification efforts. Avoid resting on your laurels; scaling the simplified system can lead to very different results. Simplify first, then calibrate against your business metrics to keep growing! #MarketingTips #BusinessGrowth #DigitalMarketing #AdSimplification #PerformanceMetrics #MarketingStrategy #GrowYourBusiness

Whack-a-Mole Marketing Strategy I recently tuned into a podcast featuring Dr. Grace Kite from Magic Numbers, and her analogy perfectly captures the current challenges in performance marketing. ?Key Insights: - Performance marketers are skilled at responding to data points, much like a game of whack-a-mole. - With lower consumer confidence, there are fewer "moles" (opportunities) to whack. - The solution? Develop a robust paid media strategy. ?Strategic Focus: - Identify target market segments. - Craft messages that resonate with these segments. - Drive performance by optimizing for low CPA and high-performing creatives. Without initial demand, there's nothing to optimize. To generate results, shift focus higher up the funnel: positioning, messaging, and targeting the right segments. Takeaway: Instead of just whacking moles, think strategically to create opportunities for success. #MarketingStrategy #PerformanceMarketing #DigitalMarketing #PaidMedia #ConsumerConfidence #MarketSegments #MarketingOptimization #BusinessGrowth

The Reality Check for Brands The high expectations brands set for their marketing departments stem from the lasting effects of COVID-19. COVID Boom: - During COVID, many brands saw unprecedented revenue growth. - This led to a mentality shift, with brands thinking they were more mature and investing heavily in office spaces and high-profile hires. Post-COVID Challenges: - As the COVID boost fades and economic challenges arise, brands are left with fixed costs beyond their current revenue capabilities. - These financial pressures are now being passed down to marketing departments. ?Adapt or Struggle: - Brands in a challenger or scale-up position must be agile and scrappy in their tactics. - High-profile hires from big companies may struggle without the budgets they are used to. - Embracing social commerce and user-generated content is key, but can be difficult for those accustomed to polished content. The Precarious Cycle: - Operating with the illusion of maturity without the necessary capital leads to reliance on price promotions to cover overheads. - This cycle puts brands in a precarious situation. Takeaway: Brands need to adjust their strategies and embrace new marketing tactics to navigate the post-COVID landscape successfully. #BrandStrategy #MarketingChallenges #PostCovid #EconomicHeadwinds #AgileMarketing #SocialCommerce #UGC #BrandGrowth #MarketingTactics #BusinessStrategy

**Is Your Agency Relying Too Much on Sales Campaigns? ??** One of the biggest red flags for me is an agency that relies 100% on sales campaigns or advantage shopping. If they’re only running advantage shopping campaigns, sales campaigns, and dynamic remarketing, it’s a clear sign they don’t understand the fundamentals of marketing. Here’s what you’ll see: - Broad targeting with little strategy - Random creative thrown into campaigns - A “throw enough at the wall and see what sticks” approach This isn’t how you build a brand or achieve business stability. A good agency understands how to move market segments using various campaign objectives: 1. **Upper Funnel:** Focus on key demographics and interest targeting in undervalued, high-consumption placements. 2. **Consideration Phase:** Engage audiences with multiple touchpoints. 3. **Conversion:** Drive them towards making a purchase. Beware of agencies that run broad targeting sales objectives across the whole funnel, hoping something works. Look for an agency that truly understands strategic marketing. #MarketingStrategy #DigitalMarketing #BrandGrowth #AgencyTips #MarketingFundamentals