The Digital Fix

Large language models is it today on the #cpgbites by Sean Halter (CEO - MiO Marketplace) with Gary Benerofe of mu ventures

??COUNTDOWN TO POSSIBLE IS ON We’re excited to kick off our coverage of POSSIBLE 25 with this weeks episode of The Digital Fix podcast - Presented by MiO Marketplace and hosted by myself and Steven M.. We’ve got POSSIBLE co-founder Christian Muche and POSSIBLE advisor Krystal Hauserman ?? back this year to give us the insights on what to expect at this years event coming up April 28-30th in Miami. Catch this weeks episode on your favorite podcasting platform or visit www.digitalfixpodcast.com If you’re attending #possible25 be sure to leave a like or comment below as we’ll be on-site recording content and episodes of your favorite podcasts. ???? What are you looking forward to most this year? Leave it in the comments below ??

it's time for this weeks #marketingbites - presented by Carnegie - a higher education marketing & enrollment agency.... AND AS ALWAYS PROUD TO BE A PART OF The CPG Guys network From CPG to higher ed, the world of digital marketing has indeed become more and more refined... On this weeks The Digital Fix podcast - presented by Carnegie, Steven M. and I got a chance to chat with Todd Woodward - VP of Marketing at Louisiana State University. We asked him: "What's changed since the last time you worked in the education marketing space?" and here's what he had to say.... Catch the full episode along with guest R. Ethan Braden - CMO at Texas A&M University on your favorite podcasting platform or by visiting digitalfixpodcast.com Be sure to follow the The Digital Fix page to ensure you don't miss an episode as we start to wrap up this seasons series!

We’re taking you back to school on this weeks episode of The Digital Fix - presented by Carnegie. Excited to have guests Todd Woodward - VP at Louisiana State University and R. Ethan Braden - CMO at Texas A&M University on this week. Steven M. and Sean Halter both hot to dig into some of the nuances of education marketing as well as potential impacts on changes out of Washington D.C. This weeks #marketingbites talks all about it ???? Catch this episode on your favorite podcasting platform or over at digital fix podcast.com

Alumni connections can be the fabric of your foundation if you let it…. Steven M. and I have a new episode of The Digital Fix -sponsored by Carnegie dropping next week where we happen to be discussing how higher ed is changing in today’s environment. Strangely enough (and unbeknownst to them) both guests (Todd Woodward and R. Ethan Braden) were University of Notre Dame alumni. Where someone went to school often comes up on episodes of The CMO Suite podcast as well. Just last week I was recording an episode with Radhika Duggal - CMO at Major League Soccer about her journey now coming full circle with an opportunity to give back to her alma matter by teaching. I was texting fellow University of Central Florida graduate Chris Tomasso today to give him some props on the absolute massive year his company First Watch Restaurants group has had under his stewardship. This post below from MiO Marketplace partner Chad Tons is just a reminder that your origin story doesn’t leave you when you graduate… it often plays one of the most important chapters of your story. BTW: Chad Tons and his team at Infinity Marketing Team, LLC is a group you should know - I’m grateful to Alyson Griffin for the introduction ??

Don’t miss this episode of The Digital Fix with Jennifer Carter, VP of Channel Engagement at Lewis!??? She joins Marysharon E. Owens with podcast hosts Sean Halter and Steven M. to explore what it means to “get it right” in marketing. Tune in as they break down the power of a consistent customer experience throughout the marketing funnel and address the value of diverse perspectives in the industry. Listen ?? https://lnkd.in/ee7iujtU

Yes everything is POSSIBLE... We wanna know on this weeks #marketingbites - presented by MiO Marketplace who's coming to POSSIBLE 25! We'll be onsite recording live #marketingbites, podcasting and catching the highlights from this years stacked lineup. We're thinking of putting together a #slack or a #whatsap channel on-site to stay connected and we might even bring back our #miomarketer BINGO shirt we debuted at last years #advertisingweek. We'd also love to see more #independntagencies embrace this event as the content and connections in my opinion is better than most! ?? We'll be helping to kick off the road to POSSIBLE on an upcoming episode of The Digital Fix podcast featuring Christian Muche and Krystal Hauserman ?? and speaking of podcasts - be sure to follow Christian as he will be launching his own countdown to possible podcast with a great guest line-up! Can't wait to see/catch up with: Dr. Mark Grether, Tammy Henault, Megan Jones, Brian O'Kelley, Bob Pittman, Dave Raggio, Vinny Rinaldi, Carlos Zepeda, Mark Zagorski Julie Weitzner and Jessica Williams.

The CMO Suite - presented by MiO Marketplace is here ?? this week featuring Tamara Alesi CEO! She's coming in HOT ?? OFF OF SOME BIG WINS IN THE SPACE!! AND if you feel like you are seeing her everywhere these days, you aren't alone! Here's a great chance to hear how she's made her way through an incredibly competitive industry to lead her team to the top! Be sure to catch her episode today on your favorite podcasting platform or over at www.thecmosuite.com Plus don't miss our previous episodes this season featuring: Sri Rajagopalan. David Shing and Sarah Bishop.

This weeks The CMO Suite podcast - Presented by @mio marketplace features Mediaplus Group CEO Tamara Alesi and her origin story in the industry. Host Sean Halter got the chance to chat about her previous stops at some of the biggest agencies in the industry - including McCann Worldgroup, OMD, Digitas North America and MediaCom. Plus some fascinating insights as she leaned into the other side of the industry as VP, Head of Marketing & Media at Birchbox. We also got to really dig into her position as CEO over at Mediaplus Group and gain insights on how they are taking on the bigger holding companies AND WINNING! Catch this episode on your favorite podcasting platform or visit www.thecmosuite.com and catch her previous appearance on The Digital Fix podcast where she joined Steven M. and Laura Jones recently to talk all things digital marketing www.digitalfixpodcast.com #cmosuite #marketing #marketingpodcast #agencypodcast

Is Retail Media a revolution, evolution or just the same first party targeting but with a few new bells & whistles? That was part of the hypothesis posed by a recent article in The Drum along with what factor Amazon Ads is playing in homogenizing the system itself. With additional thoughts around the expanded terminology as “commerce media” to include expanded networking. With this coming on the heals of things like dentsu releasing there Retail Media Industry Report for 2025, which included a fairly expanded soup of “players”, it’s no wonder the Wild West is looking to be tamed. It begs the question - why now? Not an unfair question and one many of us like The Digital Fix podcast and The CPG Guys are often discussing with industry experts and one that will certainly be top of mind at Shoptalk this year. My opinion - often shared with marketers we talk to as part of MiO Marketplace (and one not necessarily pondered by the Ben Foulkes article) is perhaps is it’s as much about time as it is about money. ?? Investment and buying teams at both the larger agency groups like OMD and independent groups such as Mediaplus Group need to ensure teams are operating efficiently - a somewhat impossible task if they need 75 different platform connection points. Historically it’s why rep firms were invented by traditional media and to some extent why Google Ads and The Trade Desk become billion dollar businesses. It’s also why groups like Criteo, CitrusAd, Walmart Connect and many others made the Dentsu list. Marketers and their corresponding agency teams need efficiency because after all time is still money. Leave an opinion below …. ?? Drum link: https://flip.it/5B4MZ4