The DHC Group

? The Clock is TikTok(ing) – What’s Next for Healthcare Advertisers? ? TikTok’s future in the U.S. remains uncertain after a temporary ban and quick reversal. So, what does this mean for healthcare advertisers? Now is the time to consider diversification strategies. PurpleLab explores the impact and alternative social media opportunities in their latest article. Read more here: https://lnkd.in/eidvP-pe

With U.S. policies evolving, pharma marketers are navigating new uncertainties—from drug pricing to advertising regulations. Tiffany Marg, SVP at Underscore Marketing, breaks down key policy changes and their potential impact on the industry in a must-read POV. Don’t get caught off guard—stay ahead of the curve. Access the insights here: https://lnkd.in/dstrCzj2

Unexpected challenges are reshaping how life sciences leaders approach brand planning. EVERSANA INTOUCH surveyed nearly 100 executives and gathered insights from 111 global marketing leaders to uncover key trends. What’s changing—and what should you do next? Get the latest insights in their Next-Generation Brand Planning POV. Read more: https://lnkd.in/gUXsdtbZ

DHCG and Google will be hosting a live Summit in NYC on June 3rd! This gathering of industry experts and thought leaders will explore how pharma can continue to move innovation forward, in a season when leading and navigating through change is essential. Register now to request an invitation for this invite only event: https://lnkd.in/eGJUcMcK

?? The Business of Medicine: What Physicians Really Think Only 22% of physicians feel fully prepared for retirement. Meanwhile, private equity’s growing role in healthcare is raising concerns about declining care quality. What else did 500+ Sermo physicians reveal? Explore the latest insights in Sermo Barometer 36. See the full survey results here: https://lnkd.in/g_HnMnR8

New POV available now with research highlights from 360 NP/PAs and key takeaways from our conversation with experts Nathan Lenyszyn, Dawn Lacallade, and Vince Milano. Click here to access the full POV: https://lnkd.in/eJgk7wwH

More than half of key opinion leaders interact across clinical, medical, and sales teams—but 44% say there’s a lack of alignment. How can the industry do better? The latest Veeva Systems Pulse Field Trends Report reveals how connected teams are improving the HCP experience and accelerating treatment adoption. ?? Read the full report here: https://lnkd.in/eeVHmgfN

The future of influencer marketing in healthcare? It’s all about authenticity. In this clip from a recent Disruptive Dose, Josh Simon (CMI Media Group) dives into what makes influencer marketing truly impactful for HCP engagement. Want to hear the full conversation between Josh Simon (CMI Media Group) and Mark Bard (The DHC Group)? Watch here: https://lnkd.in/edEiZfPD

Innovative treatments mean little if patients can’t access them. When medications don’t reach those who need them most, even the best therapies fall short. Timely by DrFirst explores how technology breaks down barriers to access, affordability, and adherence—ensuring patients start and stay on therapy. Want to see how it works? Download the guide now: https://lnkd.in/gc2pJrwK

DHCG and Google will be hosting a live Summit in NYC on June 3rd. This gathering of industry experts and thought leaders will explore how pharma can continue to move innovation forward, in a season when leading and navigating through change is essential. This is an invite only event – request a seat here: https://lnkd.in/eGJUcMcK