The Creative Brand

Lawntrepreneurs assemble! The fun thing about chatting with Ross Simmonds is that sometimes the conversation goes to unexpected places. Did we talk about repurposing content and distribution? Yeah, of course. Did we also talk about kombucha, Disney, and lawn professionals? We sure did! (Please make sure you watch this clip to the end) Many of us think repurposing is as simple as copy/pasting from one channel to another but Ross has it down to a science. It starts with using the 4 Es to determine if something is even worth repurposing to finding channel and content user fit and thinking about it from a design view. This was an absolute masterclass in repurposing and I hope you get started right away! Episode 2 of "What's Your Process?" is now live on Youtube, Spotify, and Apple.

Five different graphics Five different posts Five different newsletters When you have a single asset that can be turned into many assets, that's when the magic happens. That's how Ross Simmonds thinks when he sees a piece of long form content and it's one of the keys to content repurposing. Why repurpose? Because creating original content is hard and you probably have a lot more gold to mine in the work you've already done. On top of that, if you're out here building a niche for yourself you're going to have to repeat yourself so you get known for doing that thing you do. Content repurposing is the quickest and fastest way to do that. Episode 2 of "What's Your Process?" drops tomorrow! Available on YouTube, Spotify, and Apple Podcasts. --- ?? Hey, I'm Dmitry and I transform your creative chaos into scaleable systems through AI, processes, and automation (creative ops ftw!) ?? If you're a CMO, brand exec, creative leader or you just want to learn more about what it takes to make great work, sign up for The Brief Creative newsletter at thebriefcreative[.]io ???Check out What’s Your Process? on Youtube, Spotify, and Apple Podcasts to learn how the world’s best Marketers do what they do

Being an eternal student is a joy when there are generous teachers like Dmitry Shamis who ask the right questions... I'm loving his inaugural podcast episode with the delightful Jess Cook! If you're interested in human, humorous, and insightful conversation about the secret sauce behind best-in-class marketers, give this show a listen! https://lnkd.in/eGCiu6ty

What's the best way to delegate work between your team and your agencies? When in doubt ?? Keep the strategic work in your court. Put your agencies/contractors to work on execution. This keeps the soul of the brand and business within your purview, lets you scale your programs, and puts you in the driver's seat for quality control of the output. This is just one important part of creating a Collaborative Content Strategy — a process I walked through, step by step, with the one and only Dmitry Shamis on his brand new podcast, "What's Your Process?" In the words of SNL's Stefon, this club has EVERYTHING: ? how to start with minimum viable content (or MVC) to test ideas before scaling them up ? the necessity of cross-functional teamwork in executing content strategies ? how to use your brand's type of humor to make our little B2B world a bit less boring Get it with the link in the comments. And make sure you're subscribed —?the guest lineup on this first season is BONKERS.

You've heard of MVPs but have you ever heard of MVCs? Before Jess Cook launches a major campaign she validates the idea through something called Minimum Viable Content (MVC). It's a brilliant concept that allows you to test if something resonates with your audience. As you're thinking about your content strategy for 2025, are you throwing all of your chips in behind an unproven idea or are you validating that it makes sense to do first? I hope it's the latter and that you're sharing that data with your teammates so that you can get the idea out across all of your channels and customer touchpoints in a consistent and authentic way. Jess and I discuss her process for Creating a Collaborative Content Strategy in the very first episode of "What's Your Process?" premiering this Wednesday on Youtube, Spotify, and Apple Podcasts. Subscribe today and see why Jess is the real MVP! thecreativebrand[dot]io/whats-your-process

The best projects have guardrails. Those guardrails come from a good brief. That good brief tells you about your audience, timelines, and goals. Those details make sure that you're whole team is successful. In my experience, most Marketing teams still don't use briefs. They either think they're too much of a pain to put together or that they slow down the work. In tomorrow's world premiere episode of What's Your Process?, Jess Cook tells us about how creating a brief actually makes life easier for everyone involved. It gives them the right information to run with and the autonomy to make calls without having to ask questions (Lashay Lewis and I spoke about this during our recording yesterday too). I've always believed that the scariest thing in the world for a Marketer or Creative is a blank canvas. A brief takes care of that for you. Episode 1 premieres at midnight! --- ?? Hey, I'm Dmitry and I transform your creative chaos into scaleable systems through AI, processes, and automation (creative ops ftw!) ?? If you're a CMO, brand exec, creative leader or you just want to learn more about what it takes to make great work, sign up for The Brief Creative newsletter at thebriefcreative[.]io ???Check out What’s Your Process? on Youtube, Spotify, and Apple Podcasts to learn how the world’s best Marketers do what they do

What is one thing you're world class at? Could you answer that question? On a daily basis we see the world's best Marketers do things that we only dream about but what we fail to realize is that it took them years to learn their craft, optimize it, and build their process. That process is what makes them world class. That process is what I wanted to learn about. So I reached out to some marketing legends to learn about how they do what they do. Legends like: - Jess Cook (Creating a Collaborative Content Strategy) - Ross Simmonds (Repurposing and Distributing Content) - Eddie Shleyner (Writing) - Tas Bober (Building Landing Pages) - Katie Penner (Creating a Gifting Strategy) - Mason Cosby (Launching Your First ABM Program) - Chris Bogue (Looking Good on Video) - Bill Macaitis (Launching PLG to the Enterprise) - Christina Garnett (Connecting People) - And more guests to come... The conversations were great and the cameras were rolling. So I invite you to join me for season 1 of “What's Your Process?” A weekly podcast where we learn how the best Marketers in the world work their magic. Episode 1 launches next Wednesday, January 29th. Make sure you subscribe on YouTube, Spotify, and Apple Podcasts.

We're 10 days into the new year and I'm exhausted. Meetings Projects Prospecting Kids Exercise Cooking Cleaning The list goes on and on. It felt like January 1st hit and I had the opportunity to do anything and everything. I was quickly reminded I could but not all at once. You need to prioritize or you'll burn out. In this week's newsletter I'm sharing how I think about prioritization. It's going to be more philosophical (mostly bc I don't know what you actually care about) and give you a way to think about priorities from a time standpoint and not just a business impact standpoint. So make sure you subscribe at TheBriefCreative[.]io

Is your 2025 marketing plan ready yet? I'm guessing it's not. The primary reason is too many cooks. The secondary reason is that no one is willing to commit to something they're not 100% certain will work. That means everyone is still going around in circles. A good marketing plan is set at a high level, meaning that it's directional. If your marketing plan is all tactics then you're missing the point (and likely not doing anything new). So how do you figure out the tactics? You experiment! All these "whether to's and why for's" that you're arguing about are turning you into stone. They're also driving your team nuts bc they're ready to make moves but don't have real direction. Start building MVPs for your top bets, learn from them, and invest (or pivot) where it makes sense throughout the year. Your plan is going to be useless by mid-Q1 at the latest so build it in a way that enables you to be fluid and learn. --- ?? Hey, I'm Dmitry and I transform your creative chaos into scaleable systems through processes, automation, and self-service tools (creative ops ftw!) ?? If you're a CMO, brand exec, creative leader or you just want to learn more about what it takes to make great work, sign up for The Brief Creative newsletter at thebriefcreative[.]io

Ari Yablok had a great thought yesterday, "what if 'creative' wasn't just the thing that makes marketing interesting but instead was a discipline used to solve any business challenge in unconventional or unexpected ways?" It's the right way to think and to be honest my favorite thing about Creative is that there's visibility across every part of the company bc a good Creative Team is partnering with every department. The best Creative Teams aren't just innovative, they connect the dots between different parts of a company, they eliminate redundancies because they see what's happening, and they share learnings across the whole team The thing is no one just lets you do that. You need to help the business understand the value of Creative and prove it to them to have that space. A few weeks ago I wrote about moving from a service org to a partner org. This is how you bring Ari's vision to life! --- ?? Hey, I'm Dmitry and I transform your creative chaos into scaleable systems through processes, automation, and self-service tools (creative ops ftw!) ?? If you're a CMO, brand exec, creative leader or you just want to learn more about what it takes to make great work, sign up for The Brief Creative newsletter at thebriefcreative[.]io