The Courtside Group

TruLabs is making waves across the country, and it's not just because of their commitment to developing a top-tier hydration product packed full of vitamins. In this Owners Box film, Brandon and Jen Pogue, the founders of TruLabs, share their story of launching a brand that is now being stocked in major retailers across the US. Through the journey, they remain committed to the foundational values that have been with them forever. #OwnersBox #VideoProduction #Mckinney #TruLabs

We recently produced some customer testimonials for our friends at petbar. Here’s one of them. Love the way these turned out and excited to be layering in well produced content to petbar’s content strategy as they continue to elevate their brand and set the standard in the pet grooming space.

On this day, September 16, 1966, ‘Star Trek’ aired its first episode on NBC. ?? Star Trek didn't just push boundaries in science fiction but in video production too. Its forward-thinking use of special effects, practical effects, and storytelling inspired countless filmmakers and video marketers to explore bold, imaginative narratives. #storytelling #filmmaking #videoproduction

Filming with talented, fun individuals makes our life easy. We had a ton of fun filming the team at de Boulle telling the story of how they got started over 40 years ago, and how the legacy will be carried forward for the next several decades to come. Keep an eye out for this one!

Six full seconds of silence feels like a long time when someone is staring at you with tears in their eyes. Yet the power of stories are often made by the gaps that are left for the audience to feel something. And it's so important to not blow by these moments even though they can sometimes feel awkward in the moment. Back in October we produced a branded content film for one of our clients and during the interview the husband of the athlete we were filming got emotional thinking about the impact his wife has had. It was a powerful moment in the room, and as a producer, and the person interviewing Brian, I had to fight the urge to jump into another question or fill the space. Six seconds felt like 60 seconds. It can be difficult to convey emotions through a screen (that's why actors get paid so much money), so making sure people are comfortable to be authentic and share their emotions is critical. It's not easy to do, and as an interviewer if you're caught up in getting through a line of questions versus having a real in-the-moment conversation, it'll never happen. I'm proud of how this moment came together and it's fun that it made it in the final edit. Check it out below.

Working with?Complete Customs?over the past several weeks has been a ton of fun and introduced new challenges that have been fun to overcome. As Complete Customs customized a brand new GX550, equipped with a working pizza oven, we documented their process behind the scenes for them while delivering photos and videos of the ride to the Lexus team for their promotions. Fun to see the buzz this car got at Aspen Food and Wine festival and in the media, and we’re thankful to have played a very small part in the process. Lots more to come on this car, and follow?Complete Customs on socials?to stay tuned for the BTS video for this car.

One morning we were doing a content brainstorming session for our client, TUPPS Brewery, and we had this idea about creating a video about how green beer is made for the upcoming St Patty's Day weekend. The Lewis family that owns TUPPS Brewery are funny with a dry sense of humor, so we thought maybe we could do something funny around this. We called them and they were available that afternoon for only about a 30 minute window to go film this. Chris, the head brewer was instantly on board to make this funny and ridiculous and we filmed this in one take. We think it turned out awesome, and their audience loved it, because it's truly authentic to who they are. This is such an important aspect of content marketing. Be true to your self and play into the ways that you are unique. Your audience will love it and you'll have fun in the process. #GreenBeer #TUPPSBrewery #TheCourtsideGroup

Owners Box - Episode 2: Jets MRO Jets MRO is an exciting new startup operating out of Dallas Executive airport serving aircraft owners and operators with maintenance, repair, and overhaul capabilities. Founded by Suresh Narayanan, his goal is all about making aircraft maintenance a better experience for customers and employees. "This is a people problem. We have to fix it." Suresh has been in the aviation world for years, and became alarmed by the high turnover rate of mechanics. This was creating negative effects across the board as it impacted maintenance schedules, mechanics, and aircraft operators. After countless conversations with mechanics and people in the industry, he founded Jets MRO with the mindset of creating a great environment for his team that would then translate to incredible customer experiences. By investing in people, he is confident that Jets MRO will be able to deliver on their promises to customers and employees. About Jets MRO: Jets MRO provides various services encompassing maintenance, repair, and overhaul services for private and military jets. About The Courtside Group: The Courtside Group helps businesses tell stories that result in business value and more sales. If you're interested in exploring how The Courtside Group can help your business grow through content marketing and strategic storytelling, please reach out to [email protected]. Owners Box is a content series highlighting entrepreneurs building high-value sustainable businesses. Follow along for more. #aviation #jetsmro #storytelling #thecourtsidegroup #videomarketing

Jets MRO is an exciting new startup operating out of Dallas Executive airport serving aircraft owners and operators with maintenance, repair, and overhaul capabilities. Their goal is to provide the best experience in the world to their customers, and I sure wouldn't bet against them. But it won't be a walk in the park. The full story of Jets MRO is dropping this week, so stay tuned. It is the next episode in our Owners Box series, which is highlighting entrepreneurs and the businesses they're building. Suresh / Abigail #aviation?#storytelling?#entrepreneurship

Cheryl Hile is a warrior, an inspiration, and a friend. Working with Thuasne USA to tell her story was an absolute pleasure. Consistently throughout the weekend, while we followed Cheryl and the RAMMS team, we were blown away by her humility, the impact she has had on others, and the genuine care she has for those around her. This video could’ve been 45 minutes long, especially if we had included all of the amazing things that RAMMS members said about Cheryl, and cutting it down may have been the hardest part of this project. We are so grateful for our partners at Thuasne for trusting us with this story. They are working hard to build a culture of storytelling that goes from senior leadership all the way down to the front lines, and we are grateful to be along for the ride with them. Client: Thuasne USA Producer: Kyle Fenner Director of Photography: Zach Castillo