the community

Hi all, we're on the hunt for a NY based freelance Account Director from now until end of year to join our team at the community! Must have US Hispanic experience. Experience in financial services and spirits is a plus! If interested, please apply directly at [email protected].

Welcome to the community, Peter Alsante! Joining as our CCO of New York, Peter will lead creative partnerships with clients including Volkswagen, Perfect Bar, Bath & Body Works, and more. “Peter’s work speaks for itself. He’s an exceptional creative leader and I couldn’t be more excited to partner with him as he leads creative for our New York teams”— Joaquin Molla, our CCO and Founder. We’re so happy you’re here, Peter!?

In Ad Age today: Six gems for millennial managers to think about as they guide the next generation of leaders, written by our very own Chase Campbell, cultural intelligence analyst. From communication to advocacy, there’s a lot to learn. Our favorite quote? “Be the manager you needed when you were young and ensure that you leave the industry in better hands than you entered it.” Thank you, Chase and Ad Age!?

Roberto Lugo is a Philadelphia-based Puerto Rican graffiti artist and ceramicist, and one of the creators helping to launch Walmart’s Nuevolution Project. “My patterns draw from art history, my Puerto Rican heritage, as well as culture today. It is great to be in fine museums and galleries, but this Walmart collection brings my art to life in a new way.” Roberto’s line includes apparel and home products showcasing bespoke patterns that include visuals that represent his upbringing. Available in over 800 stores across the U.S. and online with accessible, affordable pricing. Link in the comments to shop ? CC: PLURAL*

"...most importantly, this moment is about helping our client’s brands engage with Latino culture in meaningful ways. Not only through more authentic, intentional efforts but through a more culturally inclusive, Latino-forward approach to the new mainstream." — Luis Montero, talking about Hispanic Heritage Month in The Drum. Thank you, Audrey Kemp!

Our 2024 Verizon #adfellows are officially here and we couldn’t be more excited. ? Welcome to the community, Ninoska L., Mariel Hernandez, and Marvin Sosa! ? Our 8th class of adfellows will be diving into design, art, and social media while getting to know our community, clients, and industry. We’re so happy you’re all here!

Introducing The Nuevolution Project, our latest collaboration with Walmart ? The Nuevolution Project is a collection of exclusive, only-at-Walmart products that celebrates visionary creatives shaping culture. And this week, we’re launching collections from Wish Me Luck and Roberto Lugo. From hoodies and trousers to home goods, these two collections are all about celebrating creativity and culture, merging fashion with purpose, all while making designer pieces accessible to everyday consumers. ? Head to the link in the comments to learn more and shop!

Congratulations to our partner Maurice Cooper on being one of ADWEEK’s 2024 Brand Genius winners. We couldn’t be prouder of the work we’ve done together with Bath & Body Works and can’t wait for everything that’s to come! Razorfish, MSL (Global), Epsilon

"This is officially the best time for businesses to take a deep strategic look to reevaluate their approach to growth, particularly the rapidly growing emerging majority led by the Hispanic community. Let’s take advantage of the fact that planning for next year is happening?now." —our CSO, Lee Maicon, in Ad Age. Thank you, Ad Age and James Flachsenhaar!

Today in LBBonline - Little Black Book: Lee Maicon, our chief strategy officer, talks about drawing inspiration from “both the leaps we’ve made and the gaps that remain” when it comes to?inclusive representation in the industry. Thank you for the opportunity, LBB and ALTERED.LA!