Thece

Here's the schedule for the rest of the season on The ADOTAT Show Tuesday, November 18th – Gareth Holmes of SeenThis. No spoilers, but trust me, you’re gonna need popcorn for this one. Monday, November 24th – Zachary Rozga, CEO of Thece. The man, the myth, the Rozga. Bringing bold ideas and maybe even a dad joke. Wednesday, November 26th – Jonathan E. Moffie, a luminary in media and strategy. Yep, it’s happening. Buckle up for brilliance. Monday, December 2nd – Alex Li of AppLovin a name you should know if you’re serious about ad tech. Just show up and thank me later. Wednesday, December 4th – Sam Bloom, Head of Partnerships at PMG. Expect wisdom, charm, and probably a sports reference or two—soccer fans, take note. Monday, December 9th – Maor Sadra, CEO of INCRMNTAL. A true trailblazer in ad tech. No last name needed because this guy is all business. And then… Taking a little breather before launching into January 2025 with a guest so colossal, you’ll wonder how my neck brace is still holding up. CEO of an international media agency, investor extraordinaire, and rocking a beard that puts lumberjacks to shame. You know him, you love him, and you’ll definitely learn from him.

Feeling nostalgic? Do you remember the?Powerpuff Girls? We are excited to announce the launch of the second Warner Brothers ThecePlay. The #MultiVersus Challenge showcases some serious #GirlPower ?? . Check it out here:?MultiVersus Season 3 - https://lnkd.in/gsWGuuRn #MultiVersusChallenge #PowerpuffGirls #GamingCommunity #ThecePlay #Advertising

What better way to celebrate Halloween this year than by showing off your alumni pride. Sko Buffs!! #Gobuffs, #happyhalloween (Yes, I did carve this myself!)

The ADOTAT Show lineup is coming in hot—think of it as the afterparty to Halloween, where the real masks come off and adtech’s skeletons get yanked out of the closet. If you're ready for an industry scare-fest featuring the ghosts of adtech’s past, present, and terrifying future, you won't want to miss a second. Monday, November 4 – Andy Oakes Bluestripe Group First up, Andy Oakes is here to give the industry’s zombie ideas a proper stake to the heart. Andy’s the guy who can smell BS from a mile away, and he’s not here to make friends with the walking dead of outdated media strategies. He’ll break down what’s dragging the industry six feet under and maybe name a few ghouls who should just stay buried. It’s going to be a séance, but with fewer candles and way more irreverence. Tuesday, November 12 – Cristy Garcia impact.com On the 12th, Christy Garcia takes the stage, armed and ready to burn down the haunted house of traditional media. She’s got all the tools to pull the plug on old-school media silos clinging to life. Christy’s here to dish out the tricks of true cross-channel integration (spoiler: it’s not a costume change), and she’s got the guts to call out the “innovations” that are as useful as last year’s candy corn. If you’re looking for feel-good ghost stories, look elsewhere. Tuesday, November 18 – Gareth Holmes SeenThis On the 18th, we summon Gareth Holmes, who’s ready to go full vampire on programmatic transparency. He’s not just shining a light on the industry’s dark secrets—he’s dragging them into the sunlight and watching them sizzle. Gareth’s been around long enough to know the tricks, the traps, and the data mysteries that go bump in the night. Expect a terrifyingly honest conversation that will haunt anyone thinking they can keep their ad-buying skeletons hidden. Tuesday, November 25 – Zachary Rozga Thece Closing out our November horror show, we’ve got Zachary Rozga, CEO of Thece, who somehow mastered the dark arts of making ads in gaming… not suck. Zach’s the warlock of authentic engagement, especially for #GenZ, who can sniff out insincerity like a werewolf at a full moon. He’ll spill the cauldron on how his team makes branded gaming challenges feel like they belong, and why most brands’ “authentic” campaigns come off about as convincing as a cheap Halloween costume. So, light your jack-o’-lanterns and grab the popcorn, because The ADOTAT Show is bringing the thrills and chills all November. You’re in for one wild ride through adtech’s most haunted corners.

Thanks Media Boss Group! Going back and looking at the list is a great reminder as we are heading into Q1 planning.

Only 3 days left… You can still win LA Gear shoes!

And this is why you have baller advisors like Jody Rones!! Because when they are thought leaders, journalists look to them for their perspective. Thanks Alexander Lee for including Thece in your #AWNY recap. https://lnkd.in/gM52DafK

We're thrilled to announce our collaboration with LA Gear on a nostalgic retro game challenge that's bridging generations and redefining brand engagement. ??? Key highlights: - Leveraging the power of retro gaming to connect brands with audiences - Offering tiered rewards to encourage broader participation - Creating shared experiences in an AI-driven world Building virtual communities through inclusive gaming competitions Our founder and CEO, Zachary Rozga, says: "We're encouraging play instead of fight. People who don't know each other, that might live on opposite ends of the world, are coming together for a common, shared experience." At Thece, we're proud to develop solutions that build communities and create meaningful interactions. In a world of automation, we believe human experiences are still an essential part of brand building. Stay tuned for more innovative campaigns that blend gaming and brand engagement! ?? Net Influencer ACI International L.A. Gear https://lnkd.in/gcxMX2PQ #BrandEngagement #CommunityBuilding #GamingMarketing #Thece #LAGearChallenge

Is your brand ready for the future of marketing? According to Livewire’s “2024 Next-Gen Attention Study”, gaming is now the #1 entertainment format for Gen Alpha, Gen Z, and Millennials. These audiences don’t just expect to see ads—they want immersive, interactive, and playable brand experiences. If you’re not marketing where they spend their time, you’re missing out on a massive opportunity. With 3.2 billion gamers playing an average of 8.5 hours a week, your CMO needs to be gaming-native—deeply understanding the culture and preferences of this audience. The future of consumer engagement is here, and it's happening inside the games people love. Are you ready to level up your marketing strategy? Source: Mediaweek #GamingMarketing #CMO #NextGenAudiences #BrandStrategy #MarketingInnovation

Thanks again to AI Marketers Guild (AIMG) for hosting this industry roundtable. I am so appreciative of the professionals that gave their precious time and invaluable expertise. After this event I am even more bullish that what we are building with ThecePlay (link in comments) is not only needed, but also timely. Special shout out to the major contributors on the call: David Berkowitz, Jody Rones, Claudio Ludovisi, Paul Greenberg, Veronika Ward, and Maura McGinn. This post is worth the full read.