The Byrne Notice

One of the most basic things your brand should do when it comes to PR is follow the top journalists in your space on social media. If you want the media to pay attention to your brand, pay attention to the media. #PublicRelations #EarnedMedia

Is the era of celebrity founders over? Inc. Magazine's From The Ground Up explores. https://lnkd.in/gH2GHG6d #publicrelations #leadership #ROAS

Brands going beyond #SuperBowlLIX ads. Some 30-second spots are going for $8M. Many (#tums DraftKings Inc. Procter & Gamble&Gamble) are taking alternative approaches. https://lnkd.in/gY4t8cde #PublicRelations #advertising #superbowl

Are #SuperBowl ads succumbing to the same issues we see in retail? There was a time when the ads were something people anticipated and looked forward to. Recently, many brands have been previewing them, which helps build awareness, but does that take away from the big bang during one of the most watched sporting events in the world? https://lnkd.in/g_hqR7kG #SUPERBOWLLIX #PublicRelations National Football League (NFL)

Some polarizing changes are coming to Starbucks Customers and employees are split. https://lnkd.in/gKeRcvzp #coffee #remotework #PublicRelations

There is a wrong way to use LinkedIn. This is it. #AI Engagement #PublicRelations LinkedIn Guide to Creating

Data wins PR. I’ve said it before, and I’ll say it again because so many of the brands that reach out to us fail to leverage the data they own. And when they don’t own it, they’re hesitant to source it. Is TikTok sticking around? No idea. Is #RedNote where your brand should be? Maybe. Did Duolingo score big because it seemed the app was going away? Definitely. And kudos to the Duolingo team for their "Oh so NOW you’re learning Mandarin,” tweet. https://lnkd.in/g7j_G2hn #publicrelations Fast Company #EarnedMedia

#PublicRelations shortcuts that work best: - Start early. Don't make PR an afterthought. - Budget strong. Either for an internal team of experts or an external one. It could be a single consultant or a team of five. Depends on the scope. - Don't let off the gas. When you do, your competitors will pull ahead.

#PublicRelations #ProTip Media are working on #ValentinesDay gift guide features now.

#HolidayGiftGuide insight from our Remedy Public Relations Slack: This is one person working on behalf of a few clients here. She reached out to 1,000 people. Most individually because pitches often need to be tailored. And her efforts dovetailed with other team members pushing adjacent products. Have we been successful? YES. Does this take effort? ALSO YES. #PublicRelations