The Basement

Every day we come across case studies sharing how the work was made. But rarely do we get more insight on why the work, well… works! That’s why we’re introducing Case Stories. Collections of work that answer a common goal. Dive into this new series and find out if you’re turning heads or giving headaches or more ways to be social than just being “on socials."

T-1 week until the Indiana Tourism Conference! Will I see you there? ?? This year, I'm thrilled to lead a session about branding and campaign concepts featuring our clients Misty Weisensteiner, CDME, CTIS from Columbus Area Visitors Ctr and Kari Bumgardner of Visit South Bend Mishawaka. Check out the full conference agenda here: https://lnkd.in/evH4BhUA #ITC2025

In our latest campaign for East Street Insurance, we had the great opportunity to reunite with our talented Italian illustrator friend, Emans! Emans’ work is known to “capture the essence of human experiences through expressive, larger-than-life characters” making him the clear choice to illustrate the little-big, lively neighborhoods of the East Street world. Our in-house motion team had a blast bringing to life each one of Emans’ characters – especially the mischievous trash pandas ?? A very special shout out to Pico Studio for the sweet vocals and sound design that helped tie it all together! Turn to East Street??

Trying to swoop your agency sweetheart off their feet or measuring your relationship’s success in Q1? We’ve got your back with some absurdly cute Valentine’s ??

In our latest Lunch and Learn with the fab PR team we learned some do’s and don’ts of the trade and busted some outdated myths. From speech writing to influencer research and partnership coordination, PR can do a lot more for your brand than just a press release.??

??HIRING Alert: Campaign Coordinator, Account Executive, Senior Account Executive Our Comms/Media and Client Services departments are looking for fascinating new talents to join a highly collaborative team of innovators. Are you ready to step out of the ordinary and take your career further? Let’s talk! ??Apply and view all open roles at https://lnkd.in/gQd9n5CQ #Hiring #Communications #Marketing #Indianapolis

It’s not every day you get to celebrate a decade of accomplishments and all-around positive energy?? This year we celebrate our Vice President of Communications and Client Services, Sarah Notestine on her 10-year milestone at The Basement?? We are beyond lucky and grateful to grow with you!

?? Creative fire, fueled daily. ?? When we say The BSMNT is stacked with talent, we mean it. Case in point: Shane Douberly, one of our incredible creatives, just wrapped up the January 2025 STRADA Challenge. Shane, we’re blown away. Your work speaks for itself, and we’re beyond proud to call you a Dweller. ?? This is the level of creativity we bring to every project, every day. Check out Shane’s work below, and maybe even place a bid! ?? ??

A HUGE thank you to Indy Chamber for the invitation to host our very first masterclass last Friday and for this raving review! "?????? ???????????????? ?????? ?????? ?????? ???????? ???? ?????? ?????????????? ?????? ?????? ?????????? ???????? ?????????????????????? – ??????????????, ????????????????????, ?????? ?? ?????????????? ????????????????????????!????? ?????? ???????????????? ???????? ?????? ???????? ???????????? ?????? ???????????? ?????? ???????? ????????.” We look forward to seeing you in our next masterclass ?? Consider becoming a member today: https://lnkd.in/gnttsWqT

Stop doomscrolling? Whether you’re feeling stuck or it’s been a while since you looked up, find a moment to breathe, move or question everything.