The Borden Group

If I could go back in time, I’d do this whole thing here all over again. I wasn’t ready. I didn’t have all the answers. But I started anyway. ?? I invested in myself before I felt "qualified." ?? I stepped into rooms where I didn’t know anyone. ?? I spoke up even when it felt uncomfortable. ?? I built the right team before I thought I was “big enough” to need one. I knew that if things fell apart, I needed options—a rainy day fund, a fallback plan, a way to stay in control of my future. And when the time came? I wasn’t scrambling—I was ready. Flash forward to 2025; I know opportunities don’t just appear. They’re created systematically and intentionally. Most people wait— for the right time. For permission. For someone to notice them. To feel ready. So, get that umbrella out instead of waiting for it to rain! ? Click here to grab a spot in our bootcamp while you still can! https://lnkd.in/gFMEyuqZ

Your personal brand is your reputation— Make sure it’s working for you, not against you ?? To build a brand that stands out: → Be clear on your expertise and communicate it often. → Show up consistently across platforms and in conversations. → Let your actions speak louder than your words—credibility is built through trust. Your brand is what people remember about you. What’s the one thing you want to be known for?

The best thing I deliver? Clarity. I work with high-level executives, founders, and industry leaders, people who have built incredible businesses, led teams, and innovated in ways that change industries. They did not get to where they are by playing it safe. Their instincts are sharp, and their decisions move the needle. Their teams respect them, and their voices carry weight. But when it comes to their personal brand? That’s where things get overlooked. Some personal brands are powerful. Some are invisible. And some, well, some are just off track. No photos or videos from that keynote in front of 1,000+ people? A lost opportunity. No mention of the board seats and advisory roles you’ve held for 15 years on your LinkedIn profile? A credibility gap. The content that sounds like it came from your corporate marketing team? Because it did. And often, their team won’t say anything. Not because they don’t see it, but because they don’t want to challenge them. That’s where I come in. I’ve spent years helping leaders refine their brands, on LinkedIn and beyond. Not by sugarcoating. Not by playing it safe. But by giving them a clear, strategic approach that aligns with who they are and where they want to go. At first, it’s uncomfortable. Change always is. But once we reposition their brand, align their voice, and build a strategy that actually reflects their expertise, and is intentional, the impact speaks for itself. This isn’t just about LinkedIn. It’s about owning your narrative, leading with authority, and making sure the right people sees you; the one that reflects your career too. So, let me ask you: Is your personal brand as sharp and impactful as the decisions you make? ??

These iconic women faced rejection, loss, and setbacks but refused to quit. Fail forward every. single. day. You are in great company!!

Your opportunity to get a seat at the table won’t come from a job board. It’ll come from LinkedIn. But only if your profile is positioned to attract the right people & you learn how to network/promote yourself. ?? Over 60% of recruiters use LinkedIn? as their primary tool to find candidates. ?? Decision-makers aren’t scrolling job boards—they’re scrolling LinkedIn. ?? If your profile isn’t built to showcase your expertise, you leave opportunities behind. But here’s the good news: ? You control how you show up. ? You control how you position yourself. ? You control whether the right people find you—or scroll past you. If your profile isn’t doing the heavy lifting for you, it’s time for a change. Because the next opportunity you’re waiting for? It’s already here. Are you ready for it? ?? We start March 18. Join us! https://lnkd.in/gFMEyuqZ Use the code ELEVATE #PersonalBranding #ExecutiveBranding #CareerGrowth (featuring my Head of Puplick Relations, Lola)

The landscape of business is forever evolving—are you evolving with it? Future-proofing your career means staying adaptable, building a strong personal brand, and being proactive in how you position yourself in your industry. Ask yourself: + Am I consistently investing in learning and upskilling? + Does my online presence reflect my current expertise and future aspirations? + Am I actively expanding my network and engaging in conversations that matter in my industry? Your brand is your career insurance. Stay visible, stay valuable, and stay ahead. How are you ensuring your brand is built for the future?

We love our clients!! ??

Happy International Women's Day!

Imposter syndrome isn’t about reality; it’s about perception. And the fastest way to shift perceptions? Look at the data! ?? Fact #1: If you’ve delivered results before, so you can do it again. Start tracking your wins: client testimonials, project successes, peer feedback. When self-doubt creeps in, look at the evidence. ?? Fact #2: Confidence comes from action, not the other way around. Most people wait until they “feel ready” before taking a leap. My experience? Confidence builds after repeated action, not before. Publish that post, pitch that idea, apply for that opportunity; momentum kills your doubt. ?? Fact #3: Imposter syndrome is a sign of growth. Feeling like you’re stretching beyond your comfort zone? That’s where the magic happens. The best in any field still feel imposter syndrome; they just don’t let it stop them. Success isn’t about eliminating doubt. It’s about overriding it with facts! Keep going! ?? More on Under30CEO Happy Friday ?? #PersonalGrowth #Confidence #MindsetShift #ImposterSyndrome

Building an executive brand takes more than just visibility—it takes strategy. Our Founder & CEO, Melanie Borden, was recently featured in Public Relations Advice, where she shared insights on overcoming common branding challenges. Creating a powerful executive brand means navigating: ? Your expertise and value. ? Visibility and consistency. ? Authenticity over perfection. Your brand isn’t just what you say— It’s how you show up, time and time again. What’s one challenge you’ve faced in building your executive presence? Read the full article here → https://lnkd.in/ebjQ8hRY