Better Together

Join us at POSSIBLE 2025. Our Founder and CEO Catharine Montgomery, MBA, will share insights at the biggest marketing event of the year. Don't miss out on three days of learning and networking. POSSIBLE connects the entire marketing ecosystem. The event takes place at the Fontainebleau in Miami from April 28-30. This is your chance to engage with the most influential minds in marketing. Gain new perspectives and push your limits. Also, we are excited to announce the release of Better Together's second annual biases in generative AI survey. This survey dives into how biases affect AI and marketing strategies. Stay informed and be part of the conversation. Join us and elevate your marketing knowledge. Click here to register: https://lnkd.in/emffhu2P #MeetMeAtPOSSIBLE2025

Resilience is how we push back. It's how we move forward. It’s not just about enduring. It’s about standing firm when life gets tough. Women have been changing the game. They rewrite history, reclaim space, and refuse to be silenced. Today, we celebrate that strength. Dr. Robyne Hanley-Dafoe, shares wisdom in her book, Calm Within the Storm. She says, “The ultimate goal of everyday resiliency is to foster a deep and personal sense of being okay, no matter what.” This means you have what it takes to face any challenge. We don’t watch; we take action - for values, for equity, for justice, for stories that matter. Resilience is built on five pillars: 1. ????????????????????: Strong ties with others help us face challenges. We need support from friends and family. 2. ??????????????????????: Staying present helps us manage stress. It keeps us grounded during tough times. 3. ????????-????????: Taking care of our physical and mental health is vital. It fuels our strength to keep going. 4. ??????????????: Having a clear goal gives us direction. It inspires us to push through obstacles. 5. ????????????????????????: Being flexible helps us adjust to change. It allows us to find new paths when old ones close. These pillars support our resilience. They help us rise when we fall. On this International Women’s Day, let’s honor the fight for equity and justice. Together, we are stronger. Together, we are better. #InternationalWomensDay #WeAreBetterTogether #MakingMoves #AccelerateAction

Diversity and inclusion are under threat. Black communities face a serious challenge. Corporate retreat from DEI is alarming. Black consumers have more than $1.8 trillion in purchasing power. This power drives change. But, that doesn't matter. Companies are stepping back from their commitments. This rollback hurts Black professionals and businesses. It limits opportunities and weakens communities. Key issues include ???????? ???? ?????? ??????????: ? Companies are cutting positions focused on diversity. ? This reduces support for Black employees. ???????????????? ?????????????????? ???? ??????????????????: ? Fewer contracts for Black-owned businesses. ? This limits economic growth in Black communities. ?????????????????? ?????????????????????? ?????? ??????????????????: ? Less funding for HBCUs and vital initiatives. ? This undermines educational and economic progress. The NAACP calls for action. We must be intentional with our spending. Supporting businesses that uphold their commitments is crucial. Here’s how Better Together is encouraging its advocacy partners to make a difference. ?????????? ??????????????????????????: Support businesses investing in diverse communities. ???????????? ????????????????????????: Hold companies accountable for their commitments. ?????????????? ??????????-?????????? ????????????????????: Direct your spending toward enterprises that reflect our values. ???????????????? ?????? ???????????????? ??????????????????: Push for fair hiring and workplace representation. Our collective economic influence is a powerful tool. By making conscious choices, we can encourage businesses to stay true to their commitments. Visual Idea: Create a graphic showing brands that uphold their commitments versus those that do not, highlighting the $1.8 trillion spending power of Black consumers. Share your thoughts on how you align your spending with your values. #TheAgencyBuiltforthisMoment #BetterTogether #NAACP ?

Tech should work for people, not against them. That’s why we partnered with leading organizations to challenge bias in AI and reshape the future of digital communication. ?? Case in Point: Our AI Bias Impact Survey has lead to discussions across industries. From healthcare to education, organizations are waking up to the responsibility they have in shaping equitable tech. Here’s what we did: ? Led conversations at major conferences like POSSIBLE and eMerge Americas ? Published key insights that help businesses build more inclusive AI strategies ? Created actionable resources for PR professionals to integrate AI without bias As a Black woman-founded agency, we’ve seen how biased systems can exclude voices. That’s why we’re changing the game. If your company is serious about ethical AI and inclusive PR, let’s talk. ?? ?? DM us or visit our website to learn more.

?? We have some exciting news! The Better Together team is growing, and we’re thrilled to welcome Ashley Facey to the team. Building a purpose-driven agency means hiring people who believe in the mission, and Ashley shares our values of community, impact, and thought leadership. When we were founded, we had a vision: to change the way PR is done - centering equity, inclusion, and real results. That mission has only grown stronger, and so has our team. Ashley joins us at an exciting time, as we expand our work in AI ethics, DEI, and social impact communications. ?? Say hello to Ashley in the comments & let’s give her a warm welcome! #BetterTogetherFamily #BetterTogether #WeAreBetterTogether ?

Be the person who makes things happen, not just talk. Better Together has been honored with the WomELLE Purpose-Driven Agency of the Year Award. ?? 1. Equity-Focused Campaigns ? Tackles biases in AI ? Empowers women entrepreneurs 2. Community Impact ? Partners with grassroots organizations ? Amplifies their voices, drives action 3. Client Success ? Works with value-aligned partners ? Delivers measurable, shared purpose results This award is a testament to our advocacy partners' trust and our team's dedication. It reminds us that leading with purpose creates real, tangible impact. We extend our deepest gratitude to Womelle for this honor and to our clients, partners, and community for supporting our journey. Here’s to continuing the work that matters. ?? Join the Celebration: Drop a comment below to share your thoughts, or connect with us to learn how we can build something impactful together. #PurposeDriven #CommunicationsWithImpact #WomelleAward #BetterTogether

Breastfeeding. I don’t have children, but that doesn’t mean I can’t care about this issue. My work focuses on driving real change in equity and inclusion. Black women have always been at the center of breastfeeding history. Often, they have done so without recognition and support. → During slavery, they were forced to nurse white babies while being denied the chance to feed their own. This legacy still happens today. Breastfeeding disparities are not about personal choice. ? They stem from historical inequities. Black mothers confront systemic barriers. ? Workplace policies that do not support breastfeeding. ? Medical bias that dismisses their needs. ? Cultural stigma makes them feel isolated. When organizations cut DEI programs, they aren’t eliminating controversy. They are eliminating progress. Breastfeeding advocacy is a business issue. Imagine what could happen if companies took this responsibility seriously. What would it look like if more companies took their commitments seriously, not just when it's "cool"?

YouTube is a powerful tool for business growth. Here are top strategies for YouTube success based on our latest survey with Databox. ?????? ???? ?????? ????????: 1. Focus on educational content to build authority (68% of businesses do this). 2. Use product demos to drive conversions (52% of businesses). 3. Leverage behind-the-scenes videos to build brand transparency and trust (47%). ???????? ?????????????????? ?????????????? ??????????: ? Tutorials and how-tos ranked highest for engagement (72%). ? Case studies and testimonials came second (58%). ???????????????? ???????????????????? ?????? ?????????? ??????????????: ? Increase brand awareness (61%). ? Drive traffic to websites or landing pages (44%). ? Prioritize lead generation and conversions (36%). ???? ?????????????????????? ????????????????: ? Shorter ads (6-15 seconds) performed 34% better in retention rates. ? Targeted ad campaigns using demographic and interest-based segmentation yielded a 28% increase in ROI. ???????????????????? ???????????????????? ????????: ? 49% struggle with content consistency. ? 37% find audience engagement and retention challenging. ? 29% cite a lack of video production expertise. ?????? ???????????? ???????????????? ???????????????? ?????????????? ???? ?????????? ?????????? ???????????????? ?????????? ??????????: ? Video Optimization: We ensure clients’ YouTube channels are optimized with compelling thumbnails, keyword-rich descriptions, and clear CTAs. ? Content Strategy: Tailored video content plans based on audience insights, focusing on educational content and product storytelling. ???????????? ??????????: ? Cross-Promotion: Partnering with influencers and collaborators to extend reach and engagement. ? Engaging Audiences: Driving conversations through comment responses, polls, and community posts. ???????? ??????????: ? Targeted Campaigns: Designing and running cost-effective YouTube ad campaigns tailored to audience demographics and behaviors. ? A/B Testing: Continuously refining video ads to optimize performance and conversion rates. ???????????? ??????????: ? Amplifying Impact: Generating press coverage by showcasing successful YouTube campaigns. ? Community Recognition: Highlighting user-generated content and testimonials to build credibility and loyalty. Discover how Better Together helps businesses unlock YouTube’s potential. Metrics are here: https://lnkd.in/esA3HqAg

This story is fascinating... The presidential transition is already reshaping corporate messaging. From executive orders to shifting DEI commitments, corporate communicators are facing tough decisions about messaging, engagement, and brand positioning. Staying silent isn’t an option, but speaking out comes with new risks. ???????????? ???????????????? ???? ???????????????????? ?? ???????????? ???? ?????????????? ?????? ???????????????????????????? ?????????????????????????? (??????????????????, ??????????????????, ????????????, ??????.) ?????? ???????????????????? ???????? ????????????. Your insights will help shape the conversation, and we’ll share the key findings so you can stay ahead of the curve. Take the survey now. Your voice matters. https://lnkd.in/ekrVZVU8 ???????????????? ??????????????????: 1. ?????????? ???? ????????????. Corporate messaging must evolve with political shifts. The landscape is always changing, and your strategy should too. 2. ?????????????? ???????? ?????? ????????????. Speaking out has its risks, but silence can be just as harmful. Finding the right balance is key. 3. ???????? ????????????????. Participate in surveys and discussions. Your input can guide the industry and keep you ahead of the curve. #CommunicationsLeaders #PresidentialTransition #BetterTogether

Black Wall Street was more than a business district; it was a blueprint for economic power, community resilience, and financial independence. We’re celebrating the bipartisan Senate bill (before the new admin) to recognize Tulsa’s Historic African American Business District as a national monument. This is history AND a lesson in what happens when Black communities are given the resources to thrive. Economic justice is central to equitable communications, policy change, and corporate responsibility. Who are the Black business leaders and changemakers inspiring you today? #BlackWallStreet #BetterTogether #WeAreBetterTogether ?