Barometer

We are proud to be partnering with NumberEight to increase transparency in podcast buying. ?? ??This collaboration enables advertisers to transcend traditional guesswork in media planning by providing precise contexts for their campaigns, aligning perfectly with audience interests and the content themes to drive higher ROI from premium, open-internet content. We’re proud to work together to transform podcast advertising through ethically sound solutions that drive innovation! #PodcastAdvertising #Advertising #BrandSafety #ContextualTargeting #Transparency

Pumped to be announcing this partnership with NumberEight and for all of the novel targeting and curation capabilities we unlock together for the ecosystem! Thank you Emma Raz, Abhishek Sen and the NumberEight team!

Congratulations to Jennifer Ryan CEO and co-founder of Croux and Lauren Goodell CEO of Zinnia, the #Pitch HearstLab winners!???? Thank you HearstLab for another incredible event and leading an incredible group of founders, investors, and industry leaders committed to change! Thank you to the amazing tech and startup community in Atlanta! #FemaleFounders #WomeninTech #PitchHearstLabATL

According to The Ad Bargain, created by our partners at Sounds Profitable, podcast listenership is seeing significant growth! ??Average time spent listening to podcasts has risen to 6 hours! ??18% of those surveyed spend over 10 hours listening to podcasts! ??If you want to reach a responsive and engaged audience, you will find them listening to podcasts! #PodcastAdvertising #DigitalAudio #BrandSafety #BrandSuitability

The countdown has begun! Pitch HearstLab ATLANTA is around the corner! Our very own, Tamara (Zubatiy) Nelson, PhD will be taking the stage alongside an esteemed panel! We hope to see you there! There is still time to get your ticket, even if you are attending virtually! https://lnkd.in/e3bN6vq2

Our partners Katz Digital recently released their "Audio Today" Study! Podcasting's content and listeners continue to surge! ??192 Million people reported listening to podcasts in the past month! ?? The ??Digital Audio channels reach a larger demographic than CTV channels! Check out the full study?? https://hubs.la/Q02X2wZg0 #DigitalAudio #Podcasts #PodcastAdvertising #Advertising

Our very own, Tamara (Zubatiy) Nelson, PhD, joined Ibrahim Jabri on the latest episode of Below The Fold Podcast! The scope if this podcast is vast, from marketing, redefining brand measurement, and achieving confidence across omni-channel platforms at scale! Check out the full episode wherever you get your podcasts!

The IAB just released an informative guide; “Getting Audio & Podcasting on the Media Plan, ” highlighting the opportunities for marketers across the audio space! Amongst the plethora of informative content showcased, this guide reveals: ??The opportunity to pair previously siloed audio measurement capabilities with digital marketing tools to optimize cross-channel planning!? ??Digital Audio accounts for 20% of all 18+ US time spent with digital media, but it only accounted for 3.1% of digital ad revenue in IAB’s most recent Internet Advertising Revenue Report. It is time to close this gap! If you want to learn more about integrating audio into your media plan,?boosting campaign performance, and driving stronger consumer connections, check out the full media plan!?? https://lnkd.in/eNjcSXnY #PodcastAdvertising #DigitalAudio #Podcast #Advertising

ICYMI! Last week, we announced our partnership with the amazing Acast to fuel Brand Safety across their expansive global network of podcasts! Through this partnership, we are excited to provide transparency at scale to help advertisers confidently navigate risk, discover new content, and measure campaign performance for Acast, the world's largest independent podcast company. The Barometer team is proud to be working with the incredible Acast team! ?? Check out the full release here?? https://lnkd.in/ewd8qqET #BrandSafety #BrandSuitability #Inclusion #PodcastAdvertising

Barometer wishes you a happy Diwali! Diwali is the five-day Festival of Lights holiday observed by over 1B people and marks one of the most significant Indian festivals. Diwali represents the triumph of light, and bringing positivity, knowledge and kindness to you and your loved ones. May this Diwali bring positivity, togetherness, and prosperity both personally and professionally. #Diwali #CelebrateTogether #FestivalofLights