The Authority Lab

Sharing stories is the secret to value Shape your stories about how you overcame. “Just add value” is bad advice. Use stories to make others lives easier. Without stories. It’s hard for your audience to relate. If they can’t relate they can’t trust you. #InfoWithAlex

How not to sell on LinkedIn. Most people do this. How you fix it. ? 3 spots left, it’s going fast ? buy this now 30% off ? book a call now How you should actually sell: ? content educating around pain points ? downloadable resources to solve pain point ? consistent value & some social proof CTAs work, a strong brand is better Inspire people to buy from you Don’t force a sale PS Text post still get great engagement. If everyone is posting video or carousels. Don’t be afraid to write.

Here is a Sunday Ticket for 10 free likes. Enjoy. Happy Sunday. PS Won’t give you more likes. Probably. ??

The most important metric on LinkedIn is. The profile view. Not the impressions Not the comments. Profile views. Without a profile view. You can’t convert, book a call, nothing. Chasing impressions is a zero sum game.

Simple copy speaks to your ICP. Complicated words get ignored. The Wall Street Journal nailed it in this ad. The message: Money, investment, finance are confusing. Complicated beyond measure. Yet, they have experts that break it down. Remember, You don’t have to sound smart. You have to be clear.

Simple copy speaks to your ICP. Complicated words get ignored. The Wall Street Journal nailed it in this ad. The message: Money, investment, finance are confusing. Complicated beyond measure. Yet, they have experts that break it down. Remember, You don’t have to sound smart. You have to be clear.

I reviewed 5 CEOs most valued lessons. You need these to level up your business. Here they are. 1. Satya Nadella (Microsoft) Adaptability: Embrace change; foster a growth mindset. Vision Ownership: Make bold decisions that shape the future. 2. Steve Jobs (Apple) Push for Excellence: Challenge your team to exceed expectations. Customer Focus: Let user needs drive product development. 3. Jeff Bezos (Amazon) Decisiveness & Flexibility: Make quick decisions and adapt as needed. Encourage Innovation: Accept failure as part of the creative process. 4. Richard Branson (Virgin Group) Empowerment: Build strong teams and grant them autonomy. Lifelong Learning: Commit to continuous learning. 5. Reed Hastings (Netflix) Embrace Change: Stay competitive by adapting to shifts. Freedom & Responsibility: Balance autonomy with accountability. Remember, If you are working tirelessly on your business are struggling. Take a moment to learn from those who have been through the exhausting stages too. What should I look into next? Drop it below. PS If you are a B2B business owner and are ready to have a social media system that saves time and brainpower. Send me a DM. I can help.

LinkedIn growth needs to be data based Not a guru’s value proposition. Your post data will tell you what works and what does not work. Over the last 5 years plenty have fell for over hyped gurus. #InfoWithAlex PS if you need help with figuring it out. Let me know.

Copy can say so much. Stop over communicating. New Balance nailed it here. They made a stark contrast between super models and dads. Both of which have a “look”. Supermodel is traveling, modeling, taking pictures for Instagram. Dads though, the button down short sleeve shirt, jean shorts, either mowing or grilling. Not a bad afternoon if you as us. The copy is aspirational. Whether it’s living a extravagant life or mowing the lawn. You can do it in comfort and style. Which are you? Supermodel or the dad?

LinkedIn Myths on deck.