Advantage | The Authority Company

Nobody likes being told what to do — so why are your CTAs bossing people around? Effective calls to action don’t demand; they inspire. The secret is shifting from commands to motivation, offering value, and meeting your audience where they are. Here are three fresh ways to reframe your CTAs: “Ready to transform your [Problem]? Let’s go.” “Explore how to [Achieve Goal] today.” “Your next big step starts here...” Want more ideas? ?? Dive into our latest article by Kari Johnson and make your CTAs irresistible! https://ow.ly/ML3T50U9kzr #TheAuthorityHub #Engagement #AuthorityBuilding

Cultivating Joy, Building Community ?? At Advantage, we’re all about making a difference — and so is Author Matt O'Neill. His mission? To empower people to find lasting joy and confidence, even during life’s toughest moments. In his book, “Good Mood Revolution: Igniting the Power of Conscious Happiness," Matt shares practical techniques for breaking free from negativity, embracing positivity, and creating meaningful connections. It’s more than just a book; it’s a movement to build a stronger, more supportive community. Preorder your copy today and start your journey toward purpose and passion! https://lnkd.in/eivgfxNT #ThankfulThursday #GoodMoodRevolution #CommunityBuilding

Congratulations to our Advantage Books author Kara Smith Brown for publishing her book this week! ?? Now Available on Amazon. ?? The Revenue Engine | Kara Smith Brown | This essential playbook helps marketers move beyond random acts of marketing to embrace a structured, results-driven approach. By implementing Brown's strategies, you'll secure your place at the executive table and drive measurable business results. ?? https://ow.ly/1Jlq50Ub34a #TitleTalk #PubDate #NewBooks #AdvantageBooks

Looking to supercharge your content strategy without the hassle? ? Meet SMART Content: the game-changing solution for busy CEOs and business leaders. Our team crafts consistent, high-impact content that elevates your Authority and keeps your brand top of mind — all while saving you time. Let us handle the heavy lifting so you can focus on leading with impact. Ready to work smarter? ?? Learn more here: https://ow.ly/Gm6H50U99qo #MediaMonday #SMARTContent #AuthorityBuilder #LeadershipGrowth

Looking to amplify your leadership impact beyond the boardroom? ?? Nonprofit board service isn't just about giving back—it's a catalyst for personal and professional growth, skill building, and leadership development that aligns with your purpose. In our "Aligning Your Cause and Career Strategy Webinar," Author and CEO Rob Acton will reveal how serving on a nonprofit board can elevate your executive presence and become a game-changer for employee engagement and talent development within your organization. Join us to uncover the proven strategies behind becoming a 'Causie' and making a meaningful impact where it matters most. Don't miss this opportunity to connect your cause to your career! ?? Register now and start your journey toward purpose-driven leadership: https://lnkd.in/esKhyzt6 #Leadership #NonprofitBoardService #EmployeeEngagement #CommunityImpact #PurposeDriven #ProfessionalGrowth #SkillBuilding #Webinar #LeadershipDevelopment

Start ’em young! ?? Fostering a love of reading in children is one of the greatest gifts we can give — it fuels their imagination, builds their confidence, and opens doors to lifelong learning. Swipe through to see three simple ways to inspire a love of reading in the young minds around us... Let’s create a world where every child sees reading as a joyful journey! ??? What was the first book that shaped you? Share your favorite childhood read below! #NationalYoungReadersWeek #LeadersAreReaders #InspireYoungMinds

Congratulations to our Advantage Books authors for publishing their books today! ?? Now available on Amazon. Advantage Books: ?? Stay at Risk and Live Forever | Byron Wien and Taylor Becker | Byron Wien, a legendary figure on Wall Street, shares his profound insights and life lessons in "Stay at Risk and Live Forever." Co-authored by Taylor Becker, this memoir guides readers through the complexities of investment strategy, risk management, and lifelong learning. ?? https://lnkd.in/eqQuRwsA ?? Inspiring Integrity | L. Stephan Vincze | A comprehensive leadership guide for transforming compliance into a strategic advantage in the life sciences industry. Through real-life anecdotes and case studies, the book illustrates how the right brand of leadership can inspire integrity and propel performance with compliance as a natural outcome. ?? https://lnkd.in/en5nYtnX ?? The Seismic Shift in Leadership | Michelle K. Johnston redefines leadership for the modern age, highlighting the power of authentic connection. With insights from leaders across continents, Johnston guides readers in building meaningful connections with themselves, their teams, and their organizations to unlock real impact. ?? https://lnkd.in/dyeamHRk #PubDate #TitleTalk #AdvantageBooks

Honoring Veterans and the Freedom They Defend ???? In the aftermath of a heated election, half of America is rejoicing while the other half seeks peace. Yet we are all united in the freedoms we hold dear — and our gratitude for those who protect them. Our ability to vote, voice our beliefs, and take part in shaping our future is a privilege made possible by the sacrifices of our veterans and active service members. In times of division, their service reminds us of our shared purpose and the ideals we strive to uphold together. Today and every day, we honor their courage, resilience, and commitment to keeping this country the "land of the free." To our veterans: thank you for the freedoms we sometimes take for granted and for safeguarding our ability to raise our voices. We honor you and the sacrifices you’ve made to uphold our liberty. #VeteransDay #ThankfulThursday #Gratitude #LandOfTheFree #ForbesBooks #ThankYouVeterans

Want to fast-track your Authority? ?? Avoid these common pitfalls: 1. Inconsistency: Failing to regularly engage with your audience weakens your credibility. Stay consistent with your messaging and content. 2. Over-promotion: Focus on helping your audience, not pushing products. 3. Lack of authenticity: Trying to be someone you’re not can backfire. Stay true to your voice and values. 4. Ignoring feedback: Audience engagement is a two-way street. Listen and adapt. Avoid these mistakes, and accelerate your impact. Need a hand? Our experts can help you steer clear of anything that could derail your Authority journey. #FAQFriday #Authority

I’m energized this morning after an incredible experience at the Chief Executive Leadership Conference in Phoenix, Arizona! Kicking off with the Breakfast Workshop, I had the chance to connect with so many inspiring leaders as we dug into four essential strategies for building personal authority. There’s nothing quite like seeing that “aha” moment when leaders realize the impact authorship can have on PR, speaking, and business growth. Thank you to everyone who joined and brought such great energy and questions! I’m excited to see how you’ll apply these strategies and accelerate your #AuthorityJourney. Big shoutout to my fellow thought leaders and speakers, including my friend?Alan Mulally who is the Former CEO of Ford Motor Company, as well as Andy Harris, Chris McChesney, Mark Debinski, Carolyn Dewar, Fred Reichheld, Verne Harnish, Ram Charan, and Kevin Hancock. #AuthorityAdvantage #CENLeadershipConference #Leadership #PersonalBrand #GrowthThroughAuthority #ChiefExecutiveNetwork Chief Executive Group