ASOM Pod

Churn is the silent killer of subscription brands. ?? You can throw cash at acquisition all day, but if your customers are ghosting you? Congrats—you’re building a leaky bucket. Jimmy Kim John Roman Amer Grozdanic Bryan MacDonald

Retention isn’t just checking boxes on a playbook — it’s about making your customers feel seen, heard, and part of something bigger. ?? Bryan breaks down how Oma’s Pride connects with their customers. Amer Grozdanic John Roman Jimmy Kim

Subscription isn’t dead—but it has gotten a hell of a lot harder. ?? While the big dogs are inflating numbers with price hikes, niche brands are out here fighting tooth and nail to keep members. John Roman Jimmy Kim Amer Grozdanic Bryan MacDonald

Everyone talks about Dollar Shave Club’s viral video—but the real magic was in how they used it to turn a $1 hook into a subscription goldmine. ?? Amer Grozdanic Jimmy Kim Bryan MacDonald John Roman

When it comes to stopping churn, John found a sneaky way to stop it in its tracks at BattlBox and it’s ridiculously simple. No flashy campaigns, no heavy lifting… just a well-timed surprise that made customers stick around longer than ever. ?? John Roman Jimmy Kim Amer Grozdanic Bryan MacDonald

?? NEW ASOM Episode Drop! ?? Is Direct to Consumer Dying? Hard Truths About eCommerce as a Business Model in 2025 - EP39 DTC brands have had a wild ride—first, they were the future of eCom, then ad costs skyrocketed, and now… is the whole model in trouble? ?? We’re breaking it all down in this episode: ?? The biggest mistakes DTC brands keep making (yes, even the big guys) ?? Why relying too much on paid ads is a death sentence ?? The 13 “sins” that have killed brands like Smile Direct Club & Casper ?? Performance marketing addiction—is it time for an intervention? ?? The real reason some DTC brands are thriving while others crash & burn If you’re running a DTC brand (or thinking about it), this episode is a must-listen. We’re pulling zero punches. ?? Drop your thoughts below—is DTC dying, or just evolving? ?? Bryan MacDonald Amer Grozdanic John Roman Jimmy Kim

Brands guzzled the subscription Kool-Aid, but some struck out before they even stepped up to the plate. ?? The ones still winning? They adapted, tweaked their game plan, and kept swinging. Amer Grozdanic John Roman Bryan MacDonald Jimmy Kim

A customer buys today, and the sale drops tomorrow—now they’re feeling burned. Do you ignore it, refund the difference, or lean into it with marketing? ?? Amer Grozdanic John Roman Bryan MacDonald Jimmy Kim

Brands, TALK to your customers and figure out what actually matters to them. ? A well-placed perceived value offer can boost margins and loyalty—without the need to slash prices left and right. Amer Grozdanic John Roman Jimmy Kim Bryan MacDonald

Pregaming the keynote @ NVIDIA GTC with this great ASOM Pod episode on customer experience. A few snippets that stuck with me: 1. Set expectations, and then meet them. Onboarding is just the start… long-term retention depends on consistently delivering on what your value prop promises. 2. Customer service shouldn’t only be support. It can be a high revenue driver ?? Investing in education for support agents can turn service interactions into moments that build loyalty and drive future engagement. 3. In-product experience must align with out-of-product messaging. Apple and Disney do this seamlessly… ensuring their brand is reinforced at every touchpoint. Shoutout to Bryan MacDonald Jimmy Kim John Roman Amer Grozdanic for the great discussion & insights