ASOM Pod

Discounting isn’t a one-size-fits-all strategy. ? Done right, it fuels retention. Done wrong? It floods your brand with one-and-done buyers who ghost after their first purchase. John Roman Jimmy Kim Amer Grozdanic Bryan MacDonald

If your entire “strategy” is discounting, congrats—you’re running a charity, not a brand. ?? The second you stop slashing prices, your customers vanish. Build equity, not desperation. Jimmy Kim John Roman Amer Grozdanic Bryan MacDonald

?? NEW ASOM Episode Drop! ??Lean, Mean Business: The Great Talent Shift - EP38 The way we work is changing fast—and if you’re not adapting, you’re setting yourself up for a world of pain. Remote vs. in-office? Layoffs and restructures? Hiring freelancers, fractional execs, and overseas talent? AI creeping into everything? The workforce is shifting big time, and if you’re not thinking ahead, you’re already behind. We’re pulling zero punches in this episode: ?? The remote work vs. in-office debate—is one really better? ?? Why layoffs and restructures wreck morale (and what leaders can do) ?? The rise of freelancers & overseas hires—smart move or cost-cutting trap? ?? AI in the workplace—superpower or productivity-killer? ?? Leadership vs. tactical expertise—why the best leaders aren’t just “good at stuff” If you’re a business owner, leader, or just trying to survive corporate chaos, this one’s a must-listen.?? Jimmy Kim Bryan MacDonald Amer Grozdanic John Roman

Influencers are out, founders are in. ?? Consumers crave connection, and creators are done selling someone else’s product—they’re building their own empires. The future of brand-building is content.?? John Roman Jimmy Kim Amer Grozdanic Bryan MacDonald

Your best customers don’t want your bargain bin scraps—they want VIP perks, first dibs, and the red carpet treatment. ??? Keep running endless sales, and you’re just teaching them to ghost your full price. Jimmy Kim Amer Grozdanic John Roman Bryan MacDonald

??? Spicy take from Bryan MacDonald — Over-discounting kills brand equity and trains customers to NEVER pay full price. True or false? Jimmy Kim John Roman Amer Grozdanic

Are creators the future of brand building, or is their success just the spark—while the real beast is scaling beyond the hype? Is having an audience already built enough to turn a brand into a powerhouse? ?? Jimmy Kim John Roman Amer Grozdanic Bryan MacDonald

Hot take ?? Discounts work— ONLY when you use them wisely. If you overdo it, you’re not building a loyal customer base; you’re just feeding a pack of bargain hunters who’ll bounce the second the next deal drops. Use discounts to reward, not to replace real brand love. John Roman Jimmy Kim Bryan MacDonald Amer Grozdanic

Influence runs the game when it comes to buying decisions. A trusted recommendation will crush any marketing tactic you throw at it. It’s not about shouting louder—it’s about teaming up with the right people. ? Jimmy Kim John Roman Bryan MacDonald Amer Grozdanic

Brands are out here treating discounts like a personality trait instead of a strategic tool. Is that really the right move? ?? Jimmy Kim Bryan MacDonald John Roman Amer Grozdanic