Don’t miss the chance to hear from the next generation of industry leaders at Day One of AUDIENCExSCIENCE! Two ARF WIDE scholars will take the main stage to share their industry perspectives, how WIDE has shaped their journeys, and what drives them. Secure your spot for #ARFAxS: bit.ly/ARFAxS25 To learn more about ARF WIDE & how you can get involved: bit.ly/arfWIDE
Advertising Research Foundation (ARF)
广告服务
New York，New York 14,011 位关注者
To further, through research, the scientific practice of advertising and marketing.
关于我们
The Advertising Research Foundation (ARF) is the only organization that creates and curates objective, original research through education, events, and networking for advertising practitioners. By providing leading-edge solutions and anticipating the industry’s challenges, we are trusted by over 400 member companies from leading brands, agencies, research firms, media, and tech. Our unique network enables us to generate relevant insights, provide a platform for members to share findings, empower members to make impactful marketing decisions, and challenge convention. We help our members be smarter faster and support them in being fearless leaders in their organization and in the future.
- 网站
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https://www.thearf.org/
Advertising Research Foundation (ARF)的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- New York，New York
- 类型
- 非营利机构
- 创立
- 1936
- 领域
- Market Research、Women in Analytics、ROI、Neuromarketing、Advertising Research、Ad Effectiveness、Media、Engagement、Multicultural Marketing、Research Quality、How Advertising Works、Shopper Insights、Macrotrends、David Ogilvy Awards和Young Professionals
地点
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主要
获取路线
432 Park Avenue South
US，New York，New York，10016
Advertising Research Foundation (ARF)员工
动态
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Why are large enterprises rapidly building in-house experimental capabilities, but not small ones? Why the increased emphasis on in-house relative to platform experiments? MMM users, benchmark against others interested in their adoption by participating in our survey: https://lnkd.in/ea2upTed #MMM #AdMeasurement
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5 Reasons You Can’t?Miss AUDIENCExSCIENCE! From cutting-edge?insights to top-tier networking, don’t?miss your last chance?to join us March 25-26 in shaping the future of audience measurement. Spots are filling up fast, secure your seat:?bit.ly/ARFAxS25?
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Expand your skillset. Gain hands-on experience. Advance your career. ?? Our upcoming NYU/ARF courses are here to help you achieve your goals. Enroll by April 4 & start building your future. Learn more: bit.ly/ARFNYU
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The ARF Identity Resolution Working Group within the Cross-Platform Measurement Council has released a comprehensive guide that provides valuable insights into the decision points and best practices for evaluating identity resolution solutions. Members can access it on our website: https://lnkd.in/ekbY8uTp #ID #Identity #IdentityResolution #Advertising #AdvertisingResearch
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From driving business growth to gaining industry-wide recognition, it’s no secret that winning an #ARFOgilvys Award sets you apart in the industry. Join us on April 9 as past winners reveal the secrets behind their success. The call for submissions is just around the corner, don't miss this chance to gain exclusive insights! bit.ly/ARF040925
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Struggling to connect marketing efforts with sales outcomes? Let’s talk solutions at the first quarterly session of our B2B Exchange — a dedicated space for marketers to discuss today’s B2B landscape. Join us tomorrow, March 19, as we dive in: https://ow.ly/rYOj50Vi6ee #Sales #Marketing #Research #B2B
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Every career path is unique, but the skills for success are timeless. Join our inspiring luncheon at #ARFAxS as industry leaders share their professional journeys, lessons learned, and strategies for career growth. ?? Seating is limited and complimentary for ARF members, RSVP today: bit.ly/ARFWIAYP032525 ?
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The advent of lower-cost open-source MMM software and experimental software as a service might increase the accessibility of tools for SMEs. We are curious what others think drives these differences. Let us know in the comments below. If you use MMM, benchmark against others by participating in MSI's survey: https://lnkd.in/ea2upTed #MMM #AdMeasurement
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An analysis of social and mainstream media indicates that many Americans see AI as yet another source of privacy and data protection concerns. Members, ask to receive News You Can Use, our biweekly newsletter, in your inbox: https://ow.ly/WCnU50Ve54M #AI #GenAI #DigitalPrivacy #PersonalData
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