The Aje Collective

In Celebration | The Aje STUDIO Launch Party Co-founders Adrian Norris and Edwina Forest celebrate the launch of the new coastal cool category, Aje STUDIO, alongside friends of the brand and muses. Sydney Harbour views, custom refreshments and fresh florals set the scene for the exclusive celebration. The party was brought to life with a claw machine, granita bar and guest-documented postcards captured on 35 mm Co. Cameras.?Arriving in the latest and soon-to-be-released looks from Volume I, guests enjoyed an unforgettable afternoon with The Aje Collective. Go inside the launch party, as seen through the lens of guests, photographers Ryan Cullen and Sophie Brockwell and videographer Gemma De Maria, led by Lara Vrkic of Mass Practice. Content Mass Practice Lara Vrkic? Imants Thomas Ryan Cullen? Sophie Brockwell? Gemma De Maria Hair & Makeup O&M Make Up For Ever? Pax Polish Marketing Director: Jordana Sexton Marketing Manager: Isabella Graham Senior Project Manager: Dana Goldstein Production: Lara Inc.? PR Executive: Christie Hajje?

Taking Off: The Aje Collective Airways On the 4th of October we boarded The Aje Collective Airways, our exclusive event for head office staff. Coming together to recognise our successes and refocus our initiatives, the team enjoyed an immersive day of elevation, motivation and celebration. The two-day journey began with a buzzing party at Aje HQ, followed by an unforgettable day featuring key speaker presentations, personalised jackets and gift bags, and enriching team-building sessions. Go behind the scenes and discover some of the highlights of this one-of-a-kind team experience at The Aje Collective. Contributors: Catering: Elenti Catering? Keynote Speaker: Terese Mudway Coffee Cart: Captain & Co? Gelato Cart: Original Gelato? DJ: Roxy Lotz? Cocktails: Tanica Gifting: Personalised Aje Denim? Ikkari Skincare? Who Is Elijah Perfumes Benefit Cosmetics Ultra-Violette?

The Aje Collective introduces Aje STUDIO. Meet the ultimate coastal cool category, made to elevate every day – everywhere. Conceptualised from the early shapes, designs and cutting fabric that founders Adrian Norris and Edwina Forest created in the Aje Atelier, STUDIO presents wardrobe favourites with a modern-day twist to keep it fresh, beachy and always cool. ? Cut in shapes that are as versatile as they are elevated, explore a series of seasonless staples with that coastal cool spirit you can only find at Aje. Elevate every day, everywhere you go with Aje STUDIO. Available online at ajeworld.com.au and in-store at AJE ATHLETICA. ? ? Talent: Natasha Neilson Photographer: Shan Stewart Photographer Digital Assistant: Michael Tartaglia Photographer Assistant: Nick Garcia Videographer: Daniel Knott Make-up: Molly Warkentin Hair: Pete Lennon Marketing Director: Jordana Sexton Art Director: Christopher Sewell Creative Projects Manager: Dana Goldstein

Introducing the new collection, Resort 25 SOL. Reminiscent of an upbringing on Australia’s Queensland shore, founders Edwina Forest and Adrian Norris translate something that is never quite articulated but always understood – nostalgia. Stretching the coast, coves, canopies and constellations, explore poppy retro prints, rhythmic party styles and elevated separates designed to take you back to where it all began. Painted with the tones of home and elevated with signature details, SOL invites you to venture back to then – and feel it all over again.? Discover the new season online and in-store now. Talent: Hana Jirickova Photographer: Simon Eeles Photographer Digital Assistant: Nicholas Richards Photographer Assistant: Nicholas Ryal Videographer: Claudia Rose? Videographer Assistant: Georgia Tillman Make-Up: Isabella Schimid Hair: Madison Voloshin Stylist: Ernest Andreenko Marketing Director: Jordana Sexton Art Director: Christopher Sewell Creative Projects Manager: Dana Goldstein

In celebration of the appearance of founders Edwina Forest and Adrian Norris in the Sydney Morning Herald, the Aje Collective is excited to announce the arrival of a fresh new category? – Aje STUDIO. AJE STUDIO? is a collection of minimal, seasonless staples designed to elevate every day, everywhere. Inspired by the early shapes and fabrications that founders Adrian Norris and Edwina Forest created in the Aje Atelier, STUDIO blends classic craftsmanship with a contemporary, coastal-inspired edge. Offering elevated, effortlessly wearable styles, the collection uplifts wardrobing essentials with a unique, Australian luxury that can only be found at Aje. We look forward to introducing you to STUDIO Volume I – coming soon.?

Aje in Melbourne, a celebration. Presenting the refreshed shopping destination at Aje Armadale, expanded and elevated on Melbourne’s iconic High Street to reflect the effortless elegance of our brand. This is celebrated alongside Aje Emporium, the newly launched flagship experience, with an exclusive curation encompassing both Aje and AJE ATHLETICA. The store represents the next step in our retail offering, with more exciting evolutions to come. We are thrilled to expand our presence in Melbourne, with stores established in key locations including Chadstone, Southland, Highpoint and Doncaster. Discover our Melbourne stores and explore the latest from Aje, AJE ATHLETICA, Ikkari and more…

Last week we hosted an incredible event in Santa Monica at the Proper Hotel to celebrate Aje launching on leading US online retailer REVOLVE. Executed by our incredibly hard-working and talented Aje PR and Marketing dream team Christie Hajje and Isabella Graham - Congratulations to the best.. A golden moment for a golden team.

Aje x Revolve Celebrating the launch of Aje Fall 24 Memento on Revolve, friends of the brand, tastemakers & founder Adrian Norris enjoy afternoon tea at The Proper Hotel Santa Monica wearing the latest from the collection.

New season, Memento. A study of the many sides of self – with unbound possibilities. Spring 24 is an invitation. To lose yourself in a kaleidoscope of colour, texture, details and shapes. An embodiment of the countless versions of ourselves that appear when we are free to explore. The adventure begins: discover spring online and in-store.

In The Family. In celebration of Mother’s Day, the Aje Family talk all things love, motherhood and family. Michelle Norris, Frankie & Bree Prince, Nadia Fairfax Wayne & Sharon Fairfax and Beth, Hugo & Leo Glancy share their thoughts. AJE ATHLETICA