It was a good old hoe down at SXSW when our co-founder Lee R. Roth took the stage with Ginger Cherny, MBA at the Club CMO Clubhouse. Together they took the stage to discuss how brands die.?Speaking of how brands die, have a read of our blog post on the topic. https://lnkd.in/eVB-Am7v.
Great insights from today's Clubhouse session with Lee R. Roth, Co-Founder of The Actionists, and Ginger Cherny, MBA, Sr. Brand Director at LIPTON Teas and Infusions! They shared invaluable tips on how to keep brands thriving, from deeply understanding your consumer to staying true to your competitive difference. Here were some of the key takeaways: ?? Know your business inside and out ?? Stay true to your brand’s unique edge ?? Contemporize to stay relevant A big thank you to our speakers for an engaging discussion that will certainly help brands rethink their strategies for long-term success! #ClubCMO?#Marketing?#Innovation #CMOInsights #MarketingLeadership #CMO #SXSW