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Kevin Jessop, director of marketing for growth operations at IMA Financial Group, Inc. and President of MountainWest Capital Network joins host Peter Stevenson to talk about the history of MWCN, how marketing and business development can make each other better, and why he would rather be marketing than be in sales. By Subject is a production of modern8?with support from?Silicon Slopes?+?MountainWest Capital Network. By Subject is invested in highlighting, promoting, and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes community. For past episodes, transcripts, and food recommendations visit our website at?bysubjectpodcast.com Check out the latest episode through the link below! https://lnkd.in/gujBiPG6

Chad Jardine, Founder and CEO of CMO Zen joins Host Peter Stevenson to talk about why marketing is about understanding the person on the buying side, why he launched CMOZen, and where he sees AI being successful in the future of marketing. By Subject is a production of?modern8?with support from?Silicon Slopes?+?MountainWest Capital Network. By Subject is invested in highlighting, promoting, and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes community. Listen to our recent episode at the link below or through your favorite listening app! https://lnkd.in/gwMqrD6S

Randall Smith, Founder of modern8 and the AIGA Salt Lake City chapter joins host Peter Stevenson, and co-host Alysha Smith, Partner at modern8 to talk about the history of graphic design and branding, how teaching design has changed through the years, and why the best Mexican can be found on 3rd west in SLC. By Subject is a production of modern8 with support from Silicon Slopes + MountainWest Capital Network. By Subject is invested in highlighting, promoting, and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes community. Check out our most recent episode through the link below! https://lnkd.in/gv3rcfvg

When it comes to brand strategy, there's no one-size-fits-all solution. Crafting a strategy tailored to your offering—whether it's a product or service—is essential for your business’ success. Knowing the difference, makes a difference. Check out our latest #8sight to learn more! https://lnkd.in/gXFnpkJ5 #branding #brandstrategy #marketing #design