The Z Suite

Welcome to?#TheZSuite, Georgia! Georgia is a senior in high school and a 3 year member of DECA as well as the founder and president of the Women in Business club at her school! She has a passion for fashion and leadership.??

Welcome to?#TheZSuite, Jake Curran!?? After completing his degree in business and marketing, Jake moved to France and learned about the world of fine wine. He came to understand the intricacies behind winemaking, as well as how to market and distribute it. Jake now works for a leading wine merchant, Corney & Barrow, learning from producers around the world.

Welcome to?#TheZSuite, Mihika Savani! ?? Mihika is currently based in New York City, pursuing a Master’s in Strategic Communication at Columbia University, with expected graduation in December 2024. She has worked across industries such as wellness, higher education, digital content, and nonprofit sectors.

?? Exciting news! ?? Stacey Hawes is unveiling new proprietary research from MERGE on Gen Z's spending habits—specifically around events—at our upcoming Retail Influencer CEO Dinner + Forum. This study digs deep into how the next generation of consumers is prioritizing their dollars when it comes to live experiences, and what that means for the future of retail and brand engagement. If you want to stay ahead of the curve and understand where Gen Zers like Saad (Sash) Shaban, Ella Ramirez, Armaan Ahmed and Tyra N. Mitchell are putting their money, you won’t want to miss this exclusive reveal! #GenZ #ConsumerTrends #MarketingResearch #GenZspending

Wondering why it seems like every brand is teaming up with athletes these days? It’s more than just the #Olympic effect—there’s a genuine shift happening as sports, culture and entertainment increasingly influence retail. We’re excited to have American Eagle Outfitters Inc. CMO Craig Brommers dive into this fascinating topic with Stephanie Mehta next month. Looking forward to insightful discussions and valuable connections! #RetailInfluencer #Leadership #ConsumerBrands

Brands such as American Freight Appliances & Furniture are using Pinterest to capture the attention of Gen Z consumers. “I love making mood boards, so I try to find niche trends on Pinterest and then I’ll go to TikTok to see if that trend is in motion or if a certain product is in motion,” Olivia Meyer, a member of “The Z Suite,” said during a panel at the eTail? East conference on Tuesday in Boston. “How are other people my age styling this piece? Is it functional? Is it good quality? So, [I’m] getting a sense of validation to a certain extent from TikTok, but starting at Pinterest.” Naomi B., another member of the “Z Suite,” said she also starts her path to purchase at Pinterest. “I think it just has such a huge base of so much inspiration,” she said. “Gen Z likes to kind of go off vibes,” she added, laughing. Read Julia Waldow's insightful Modern Retail article here: https://lnkd.in/gCsdRkfa

Congratulations to the newest member of?#TheZSuite,?Ziya Kassam. Ziya is a junior at?Florida State University?pursuing a dual degree in Marketing and Management with a minor in Psychology. Combining her interests in business strategy and consumer behavior, she is dedicated to building a strong foundation for a successful career in the marketing industry.

Welcome to?#TheZSuite! Fatmata Camara is an enthusiastic retail professional and student with a deep passion for integrating AI strategy within the fashion industry.?Born in Cape Verde and raised in Jersey City, New Jersey, she is an African immigrant and proud queer woman who thrives at the intersection of multiple cultures and identities. As a junior at?LIM College?studying fashion merchandising, her academic pursuits and professional endeavors reflect her commitment to innovation, diversity, and excellence in the fashion world.

Welcome to?#TheZSuite, Rosa Stancil! Rosa is a proactive media and marketing professional with a knack for storytelling and a background in marketing, advertising, social media, PR, and e-commerce. With a Fashion & Textile Brand Management and Marketing degree from?North Carolina State University, she brings a detail-oriented approach and passion for branding to the industry.

Niki Maragos, MA, member of #TheZSuite, tells The Associated Press reporter Anne D'Innocenzio how TikTok unlocked her inner "fashionista" and revolutionized her personal style. Read more: https://lnkd.in/eSgXQ53Y