The Z Suite

Welcome to The Z Suite, Olivia!?? Olivia is a sophomore at the University of Pennsylvania studying finance and legal studies. She is passionate about the intersection between business analytics, strategic finance, and luxury fashion. Outside of serving as a consultant for luxury fashion brands and school, she likes to thrift, work out, and garden.

This afternoon, The Z Suite's Alanis Castro-Pacheco participated in a virtual roundtable with?Ad Age on how brands are engaging Gen Z this holiday shopping season. The panel is part?of "Ad Age Gen Z Voices," a series where Gen Zers share their thoughts on marketing, technology, culture, and more. Great work, Alanis! ?? Watch the full interview now: https://lnkd.in/eTvntecH

Welcome to?#TheZSuite, Lavinia G. ?? Lavinia is a 2022 New York University - Leonard N. Stern graduate with a Bachelor of Science in Business and Political Economy and a minor in Chinese. She is currently a project manager at 7th Avenue, a modular sofa startup where she opens and manages all of the company’s showroom locations. Lavinia has previously worked at Fanatics, Uber, and SVB as well as startups in South Africa and China.

Welcome to?#TheZSuite, Georgia! Georgia is a senior in high school and a 3 year member of DECA as well as the founder and president of the Women in Business club at her school! She has a passion for fashion and leadership.??

Welcome to?#TheZSuite, Jake Curran!?? After completing his degree in business and marketing, Jake moved to France and learned about the world of fine wine. He came to understand the intricacies behind winemaking, as well as how to market and distribute it. Jake now works for a leading wine merchant, Corney & Barrow, learning from producers around the world.

Welcome to?#TheZSuite, Mihika Savani! ?? Mihika is currently based in New York City, pursuing a Master’s in Strategic Communication at Columbia University, with expected graduation in December 2024. She has worked across industries such as wellness, higher education, digital content, and nonprofit sectors.

?? Exciting news! ?? Stacey Hawes is unveiling new proprietary research from MERGE on Gen Z's spending habits—specifically around events—at our upcoming Retail Influencer CEO Dinner + Forum. This study digs deep into how the next generation of consumers is prioritizing their dollars when it comes to live experiences, and what that means for the future of retail and brand engagement. If you want to stay ahead of the curve and understand where Gen Zers like Saad (Sash) Shaban, Ella Ramirez, Armaan Ahmed and Tyra N. Mitchell are putting their money, you won’t want to miss this exclusive reveal! #GenZ #ConsumerTrends #MarketingResearch #GenZspending

Wondering why it seems like every brand is teaming up with athletes these days? It’s more than just the #Olympic effect—there’s a genuine shift happening as sports, culture and entertainment increasingly influence retail. We’re excited to have American Eagle Outfitters Inc. CMO Craig Brommers dive into this fascinating topic with Stephanie Mehta next month. Looking forward to insightful discussions and valuable connections! #RetailInfluencer #Leadership #ConsumerBrands

Brands such as American Freight Appliances & Furniture are using Pinterest to capture the attention of Gen Z consumers. “I love making mood boards, so I try to find niche trends on Pinterest and then I’ll go to TikTok to see if that trend is in motion or if a certain product is in motion,” Olivia Meyer, a member of “The Z Suite,” said during a panel at the eTail? East conference on Tuesday in Boston. “How are other people my age styling this piece? Is it functional? Is it good quality? So, [I’m] getting a sense of validation to a certain extent from TikTok, but starting at Pinterest.” Naomi B., another member of the “Z Suite,” said she also starts her path to purchase at Pinterest. “I think it just has such a huge base of so much inspiration,” she said. “Gen Z likes to kind of go off vibes,” she added, laughing. Read Julia Waldow's insightful Modern Retail article here: https://lnkd.in/gCsdRkfa

Congratulations to the newest member of?#TheZSuite,?Ziya Kassam. Ziya is a junior at?Florida State University?pursuing a dual degree in Marketing and Management with a minor in Psychology. Combining her interests in business strategy and consumer behavior, she is dedicated to building a strong foundation for a successful career in the marketing industry.