??? What drives Gen Z’s shopping habits and loyalty? ??? Mimi A. & Saad (Sash) Shaban, members of The Z Suite, join?Mike Giambattista from Customerland?to dive into what truly resonates with Gen Z — from their preferences and buying habits to their thoughts, feelings, and expectations as customers. ??? Curious about how to connect with this influential generation? Tune in here: https://lnkd.in/eN5S-Y2R
The Z Suite
零售业
Exclusive network of diverse Gen Z students from top schools serving as the most powerful voices in the consumer space.
关于我们
The Z Suite is a new, exclusive network of diverse Gen Z students from top schools who will serve as one of the most powerful Gen Z voices in the consumer space. The Z Suite will sit alongside Berns Communications Group's two existing networks, the Retail Influencer Network and The DealmakeHers, which are professional communities of the most impactful influencers and dealmakers in the retail, consumer and technology spaces. Students selected to join The Z Suite will serve as generational thought leaders and reverse mentors and will work closely with some of the most prestigious retail and brand leaders in the industry.
- 网站
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https://www.thez-suite.com
The Z Suite的外部链接
- 所属行业
- 零售业
- 规模
- 2-10 人
- 总部
- New York City
- 类型
- 合营企业
地点
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主要
获取路线
US，New York City
The Z Suite员工
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Stacy Berns
Founder, Berns Communications Group, The Retail Influencer Network, The Z Suite| Co-Founder The DealmakeHers| Board Member, Delivering Good|WPO…
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Alec Beers
Student at Cornell University, Incoming Investment Banking Analyst
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Carly Berns
Assistant Vice President at Berns Communications Group & Co-Chair of The Z Suite
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Mihika Savani
Communication Scholar at Columbia University
动态
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Check out Anne D'Innocenzio's recent article on The Associated Press about Gen Z's holiday decorations.
Whether dressed in black, mimicking bare branches or decked out with enough bows for?a Taylor Swift concert, the Christmas trees in some U.S. homes this year display an unconventional streak. They beckon visitors to behold the decorator’s personality, not a mere symbol of Yuletide cheer. The new-fashioned approach to?holiday decorating?doesn’t end there. A demographic that ranges from?teenagers?up to adults shy of middle age are ditching the dominant green and red of Christmases past for pastel pink and blue palettes,?going glam?with faux fur, lamé and feather details, and investing in wacky or whimsical outdoor displays, according to retail and design experts. “In a way, holiday décor for Gen Z and millennials is less about tradition and more about self-expression. It’s their own take on a season that’s all about warmth and joy, but with a thoroughly modern twist,” said Eric Goranson, an interior designer and host of the nationally syndicated radio show and podcast “Around the House.” Please see my story. #Gen Z #Millennials #TheZSuite #home decor #retailing#The Associated Press #TheZSuite.
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Today, Ad Age hosted a roundtable with members of Gen Z to discuss standout moments in the marketing world this year. Clay Lute, a member of The Z Suite, shared his insights on how brands are connecting with the younger generation. ?? Watch the livestream here: https://lnkd.in/ehvEvDx2
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Next week, #TheZSuite's Clay Lute will be a panelist on an Ad Age roundtable to share insights on the biggest moments in marketing from this year—highlighting the campaigns that impressed, the ones that missed the mark, and everything in between. Watch the roundtable on December 18 at 12:30 p.m. ET via livestream and read more here: https://lnkd.in/ehvEvDx2 #GenZ #MarketingTrends #2024Review #ZSuite
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The Z Suite转发了
Malls are getting a boost from a surprising source: Gen Z shoppers. Gen Z customers, roughly between ages of 13 and 28, are shopping about just as much in person as their Baby Boomer grandparents, according to a survey by ICSC, a mall industry group. And this holiday season, more Gen Zers plan to shop in person than online, according to a survey by EY. I spoke to mall owners, brands and Gen Z shoppers from The Z Suite to better understand what's driving this trend. They told me younger shoppers are seeking ways to socialize, especially after the pandemic, and speedier ways to get purchases. And Gen Z is hungry for real-world experiences to share on Instagram and TikTok. Gen Z shoppers' interest in stores is influencing the look of companies' stores and their sales patterns: At Abercrombie & Fitch’s namesake brand, which caters more to millennials, digital sales drove 60% of revenue in the last full fiscal year. That compares with only 30% at the company’s Hollister brand, which tends to attract Gen Z shoppers.
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The Z Suite转发了
Founder, Berns Communications Group, The Retail Influencer Network, The Z Suite| Co-Founder The DealmakeHers| Board Member, Delivering Good|WPO Member| 100 Women to Know 2024 Honoree| Inc. 5000 Fastest Growing Company
People will create an impression within 10 seconds of meeting someone that is almost impossible to break. Thanks Sheena Butler-Young for including my thoughts on how to sparkle, self express and shine when dressing for your office holiday party The Business of Fashion The Z Suite
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Congratulations, Gabriella Gooden! Welcome to?#TheZSuite. ?? Gabriella is a current senior at the University of Delaware completing a Bachelor of Arts in Communications with a focus in PR with double minors in Fashion Management & Sustainable Apparel & Textile Innovation and completing a certificate in Social Innovation & Entrepreneurship. Gabriella is involved in various activities?in and outside of school that showcase her dedication to shaping beauty, DEI, fashion, marketing, social media, sustainability, technology, and the future of work.
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Welcome to The Z Suite, Mimi A.!?? Mimi is a recent graduate of Newcastle University, from which she gained a BSc in Psychology, with a focus on behavioural and sports psychology. Her work journey started in the events space with a sales and marketing role, from which she progressed into operations, where she established a track record for implementing efficient and effective processes and procedures. Currently an assistant ops manager for an iconic heritage food brand, Mimi wears many hats that leverage her operations skills and previous brand management experience.
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Welcome to The Z Suite, Olivia!?? Olivia is a sophomore at the University of Pennsylvania studying finance and legal studies. She is passionate about the intersection between business analytics, strategic finance, and luxury fashion. Outside of serving as a consultant for luxury fashion brands and school, she likes to thrift, work out, and garden.
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This afternoon, The Z Suite's Alanis Castro-Pacheco participated in a virtual roundtable with?Ad Age on how brands are engaging Gen Z this holiday shopping season. The panel is part?of "Ad Age Gen Z Voices," a series where Gen Zers share their thoughts on marketing, technology, culture, and more. Great work, Alanis! ?? Watch the full interview now: https://lnkd.in/eTvntecH