The XP Agency

Brands are sitting on a goldmine of audience insights—but most aren’t digging in the right places. Your audience is online, constantly engaging on IG, TikTok, Snap, and more. Their interests, habits, and buying signals are all in plain sight. Yet too many brands rely solely on focus groups and surveys instead of also tapping into the social behaviors that actually drive decisions.

Nine years ago, we set out to build something bold, and we couldn’t have done it without friends and partners like you. Thank you for being part of our journey—whether through collaboration, support, or just cheering us on. Adolfo + Tamara The XP Agency

People forgot about Fresca. At the Food and Wine Festival, we reminded everyone just how refreshing a classic can be. With bold new flavors that are anything but ordinary, it was time to rediscover the crisp, citrusy pop that’s always been ahead of its time. #experientialmarketing #brandengagement #marketingstrategy

Ghirardelli’s Intense Dark Chocolate Squares sampling tour in San Francisco proved that dark chocolate isn’t just for the brave—it’s for everyone. Many skip it, assuming it’s too bitter, but with every bite, we showed just how smooth and rich dark chocolate can be. #experientialmarketing #brandengagement #marketingstrategy

The Aflac Park Bench program is our longest-running initiative. We developed it as part of a body of work that included the award-winning Park Bench film and the Care Grant Contest, which later evolved into the Care Grant Program. Since the program’s inception in 2022, Aflac has given more than $2 million in CareGrants with additional contributions planned going forward. The Aflac Care Grant Program has made a difference in 15 communities across the U.S., where medical debt disproportionately impacts populations. More than half of American families lack $1,000 in savings to cover unexpected health expenses, exacerbating the medical debt crisis in the U.S. No one should have to choose between paying for essentials and covering medical bills. We proud of this great work and thankful to our clients at Aflac and great partners that allow to bring meaningful experiences like this to life. #brandengagement #experientialmarketing #marketingstrategy

At Jingle Ball, Coca-Cola redefined the fan experience with a giant claw machine that turned the thrill of a Coke into an instant win. Fans grabbed a Coke, and with every pull, a gift was revealed—mixing nostalgia, surprise, and the unmistakable magic of Coca-Cola. #experientialmarketing #brandengagement #marketingstrategy

Managing the stage production for the Keeping the Promise Celebration: Icons of Dance at the Apollo Theater was like orchestrating a masterpiece of movement. It was a night where legends took the stage and every step told a story. #eventproduction #liveeventproduction #stageproduction

The NYC Department of Health is leading the charge in the fight against vaping . We developed a powerful campaign: ‘You Can Outmatch Big Tobacco,’ and brought this message to life with a block party for kids. Together, we’re showing the next generation they have the power to outsmart the industry. Let’s keep the momentum going! #experientialmarketing #brandengagement #marketingstrategy

Toyota’s Driving Dreams Forward campaign just hit a high note! Fans got the surprise of a lifetime when Grammy winner, Erica Campbell, hopped in the back seat for an unforgettable Carpool Karaoke moment—singing along to her own song. #toyota #experientialmarketing #brandengagement