The Wolcott Group

A great day with @Los-Angeles-Rams and Novavax at Hollywood Park Farmers Market to give out free COVID-19 vaccinations to "protect the Rams house." Thanks to Rampage and legendary player @ToddLyght for supporting..

A program to end the cycle of #homelessness in #LosAngelesCounty is definitely showing success in local communities. The Pathway Home effort focuses on the desired result - securing a permanent home for our neighbors. The effort, however, requires collaboration, wraparound services to get someone back on their feet and healthy, and locking in housing with willing landlords and rental vouchers. https://lnkd.in/gTyZDP-3

One significant aspect of the #homelessness crisis in #LosAngeles is the number of unsheltered people with #mentalhealth issues. Our client, the LA County Department of Mental Health, has a groundbreaking, successful approach that is changing thousands of lives for the better. We gave this reporter (and photographer) incredible access to follow the HOME teams and their patients to show the public the process and the lengths that are required to address this highly complex matter. Having spent weeks with this team, I can tell you this story only scratched the surface of their work. Under a L.A. Freeway, a Psychiatric Rescue Mission https://lnkd.in/g6xCH69t

Should we be afraid? AI and cybersecurity dominated the sessions, and exhibitors, at #PRSA Icon2024. My takeaways: AI can be a very useful tool for #publicrelations professionals to improve efficiencies when producing content (it just helped me write this) and evaluating audience/consumer sentiment. However, if you have not updated your crisis communications plan to prepare for AI's threats to your company's or client's bottom line and reputation, do so now. Read: Content farming, avatars. Update #1. More to come.

Learning is lifelong. So glad I could squeeze in some sessions at the #PRSA Icon2024 conference. And to reconnect with good friends and colleagues.

Endorsement: Yes on Measure A. The county sales tax hike is essential to ease homelessness https://lnkd.in/gbFYgkgc

Proud to be part of the 20th year of giving back via "Quality Time with PR Minds," a brain child of the fabulous and compassionate Victoria Lelash, MS, APR through PRSA Los Angeles. LA's top PR minds volunteer to give strategy, counsel and advice to the area's nonprofits to help them grow, raise funds and increase awareness of all the wonderful things they do to improve quality of life. Big thanks to Edelman for hosting us at their great new Hollywood office. Let's do this twice a year.

Climate change. Plastic pollution. And more at the @LosAngelesTimes #Climate conversations with top reporters.

Proud of our efforts to showcase success by LACounty and its partners to bring families out of #homelessness and on a path to stability. Converted hotel helps local families experiencing homelessness https://lnkd.in/gsuxfUzv via ABC7LA App

For those of us in the crisis communications world, we constantly evaluate how situations are handled. Even when it's a rock star. #publicrelations #crisiscommunications https://lnkd.in/gEp4xBxB